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Opal vs. Socialtext (discontinued) vs. Zimbra by Synacor

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    Socialtext (discontinued)

    Score10 out of 10
    N/ASocial Text was a tool that focused on social learning and includes Twitter-like microblogging capabilities. The product competed with MindTouch,Confluence, Jive Team Collaboration and other collaboration platforms. It was acquired by PeopleFluent in 2012 and is no longer available as a separate product, though similar capabilities are supplied by the PeopleFluent platform.

    $1

    Starting Price Per Month

    Zimbra

    Score6.9 out of 10
    N/AZimbra is an email and collaboration platform and productivity suite that includes contacts, calendar, tasks, chat and file sharing, plus videoconferencing, document editing, and file storage.N/A
    Pricing
    OpalSocialtext (discontinued)Zimbra
    Editions & Modules
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    Socialtext
    $1.00
    Starting Price Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    OpalSocialtext (discontinued)Zimbra
    Free Trial
    NoNoYes
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    OpalSocialtext (discontinued)Zimbra
    Project Management
    Comparison of Project Management features of Opal and Socialtext (discontinued) and Zimbra by Synacor
    Feature
    Opal
    -
    Ratings
    Socialtext (discontinued)
    7.6
    1 Ratings
    2% below category average
    Zimbra by Synacor
    9.0
    6 Ratings
    15% above category average
    Task Management00 Ratings8.01 Ratings9.86 Ratings
    Gantt Charts00 Ratings7.01 Ratings8.13 Ratings
    Scheduling00 Ratings9.01 Ratings9.85 Ratings
    Workflow Automation00 Ratings8.01 Ratings7.23 Ratings
    Mobile Access00 Ratings4.01 Ratings9.76 Ratings
    Search00 Ratings9.01 Ratings9.86 Ratings
    Visual planning tools00 Ratings8.01 Ratings8.53 Ratings
    Communication
    Comparison of Communication features of Opal and Socialtext (discontinued) and Zimbra by Synacor
    Feature
    Opal
    -
    Ratings
    Socialtext (discontinued)
    7.2
    1 Ratings
    10% below category average
    Zimbra by Synacor
    6.6
    9 Ratings
    19% below category average
    Chat00 Ratings7.01 Ratings7.07 Ratings
    Notifications00 Ratings6.01 Ratings5.18 Ratings
    Discussions00 Ratings9.01 Ratings2.07 Ratings
    Surveys00 Ratings4.01 Ratings7.72 Ratings
    Internal knowledgebase00 Ratings10.01 Ratings7.73 Ratings
    Integrates with GoToMeeting00 Ratings00 Ratings7.63 Ratings
    Integrates with Gmail and Google Hangouts00 Ratings00 Ratings8.04 Ratings
    Integrates with Outlook00 Ratings00 Ratings7.53 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Opal and Socialtext (discontinued) and Zimbra by Synacor
    Feature
    Opal
    -
    Ratings
    Socialtext (discontinued)
    -
    Ratings
    Zimbra by Synacor
    5.5
    10 Ratings
    38% below category average
    Versioning00 Ratings00 Ratings5.19 Ratings
    Video files00 Ratings00 Ratings1.29 Ratings
    Audio files00 Ratings00 Ratings1.29 Ratings
    Document collaboration00 Ratings00 Ratings5.19 Ratings
    Access control00 Ratings00 Ratings8.75 Ratings
    Advanced security features00 Ratings00 Ratings9.76 Ratings
    Integrates with Google Drive00 Ratings00 Ratings6.62 Ratings
    Device sync00 Ratings00 Ratings6.64 Ratings
    Best Alternatives
    OpalSocialtext (discontinued)Zimbra
    Small Businesses
    monday marketer (discontinued)
    Score10 out of 10
    Flock
    Score9.5 out of 10
    Flock
    Score9.5 out of 10
    Medium-sized Companies
    Adobe Marketing Cloud
    Score9.3 out of 10
    Troop Messenger
    Score9.8 out of 10
    Troop Messenger
    Score9.8 out of 10
    Enterprises
    Adobe Marketing Cloud
    Score9.3 out of 10
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    OpalSocialtext (discontinued)Zimbra
    Likelihood to Recommend
    9.2
    (5 ratings)
    10.0
    (2 ratings)
    8.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    OpalSocialtext (discontinued)Zimbra
    Likelihood to Recommend
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
    Read full review
    Discontinued Products
    We use Social Text as a platform to air our issues with different departments. We voice our concerns and suggestions so we can help find a solution to the problems we incur on a daily basis. We need to have social text as an app so we can communicate in real time not only during work hours.
    Read full review
    Synacor
    Zimbra is great for an email system for a medium or large organization with appropriate IT staffing. The system is easy to use for end-users, and has a fantastic web interface. Unfortunately, it is overly complex, when considering staffing requirements and price, when compared with Office 365 or Google Apps for smaller organizations. For other education customers, it is hard to compete with Microsoft and Google providing their services for "Free" now though
    Incentivized
    Read full review
    Pros
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
    Read full review
    Discontinued Products
    • Version history - Always keeps the edited versions and one can revert back any time
    • Creating and Editing an article is very easy and intutive
    • Sharing the articles with peers
    Read full review
    Synacor
    • Filter emails with specific information required.
    • Very good storage capacity.
    • Has a mobile version and another web.
    • It has a friendly and modern graphic interface.
    • It is compatible with all operating systems.
    Read full review
    Cons
    OPAL
    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Incentivized
    Read full review
    Discontinued Products
    • Search needs a ton of improvements. It was very slow a year ago
    • Search result quality was also not that good
    • I know they have improved their UI recently but when i used it last year it did not really have any design elements which could be used to make the articles look more presentable. It was important for us as we used it for external communication as well.
    Read full review
    Synacor
    • Zimbra's mobile application leaves much to be desired; it is its weakest point.
    • This forces the use of third-party applications on smartphones, which only offer a more or less complete integration with the ActiveSync protocol.
    • Zimbra allows for an on-premise scenario, which is not for everyone, especially considering that the trend nowadays is to outsource email; in any case, it also offers this alternative.
    • The cost of Zimbra as a SaaS solution comes too close to that of more widely adopted competing options.
    • Zimbra lacks a robust integrated chat system, which its competitors offer.
    • It lacks AI integration.
    Incentivized
    Read full review
    Likelihood to Renew
    OPAL
    No answers on this topic
    Discontinued Products
    We have a lot of info in Socialtext already. It would be hard to get all that info out and port it to a different system
    Read full review
    Synacor
    No answers on this topic
    Usability
    OPAL
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Synacor
    The web usability of the solution is adequate, with all functions integrated into a single interface. However, it is important to note that in the desktop environment, it lacks its own application and relies on ActiveSync synchronization with reference solutions like Outlook or Thunderbird. Some features, such as the briefcase, will be excluded. The same happens on smartphones.It is also common for competing solutions to include integrated chat or video call tools, which Zimbra lacks. These shortcomings are among the most frequently requested by users.
    Incentivized
    Read full review
    Implementation Rating
    OPAL
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Synacor
    Overall, we were satisfied with the implementation. We perhaps should have spent more time consulting with Zimbra or others regarding best practices but as we got to know the system better we were able to make changes relatively easily after the fact.
    Incentivized
    Read full review
    Alternatives Considered
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    Discontinued Products
    I frankly like Confluence better than socialtext because of the speed and the quality of search. They also have better design elements which can help make the articles pleasant to the eyes.
    Read full review
    Synacor
    Zimbra is a significantly cheaper option than one of the Microsoft solutions, such as Exchange. It is able to run in a free environment, as it is in the case of Linux. It offers the advantages of a powerful mail manager, such as indexed searches and the integration of contacts and notes, all in one platform. It is constantly updated and the operation of its connection in mobile equipment is remarkable and very efficient. Additionally, it is able to easily integrate with Outlook solutions with its connector, which brings all the benefits of Zimbra to the user under the interface known as "mail manager." So far, I have been using Zimbra for several years and I have not missed my previous work platforms.
    Incentivized
    Read full review
    Return on Investment
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    Discontinued Products
    • We get solutions to concerns much faster
    • We promote interactions with the other depts
    • We listen and have discussions
    Read full review
    Synacor
    • Zimbra is a cheaper email service than other similar platforms and in my point of view offers better features, that's why the company migrated services to this platform several years ago and without a doubt, it has been the best investment.
    • Zimbra has a more user-friendly interface for employees, this has improved response times to external customers of the company.
    • The implementation of Zimbra in the company motivated the IT engineering department to make improvements in open source to adapt it to the needs of the company.
    Incentivized
    Read full review
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.

    Zimbra Screenshots

    Product screenshotProduct screenshotProduct screenshot