TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    Higher Logic Vanilla

    Score5.5 out of 10
    N/AHigher Logic Vanilla is a customizable and themable forum software. It can be used for support communities, Q&A Communities and more. There are numerous integrations, including SSO, and connectors to popular software such as Mailchimp, WordPress, Zendesk and Salesforce.N/A
    Pricing
    OpalHigher Logic Vanilla
    Editions & Modules
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    Essential
    Contact sales team
    Corporate
    Contact sales team
    Enterprise
    Contact sales team
    Enterprise Plus
    Contact sales team
    Offerings
    Pricing Offerings
    OpalHigher Logic Vanilla
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
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    User Ratings
    OpalHigher Logic Vanilla
    Likelihood to Recommend
    9.2
    (5 ratings)
    9.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    OpalHigher Logic Vanilla
    Likelihood to Recommend
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
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    Higher Logic
    For companies that want to customize almost anything and make the forum look like your site, Vanilla Forums is the one for you. Customization and automation of the data via the API with other systems is more than possible and they serve to be great as a hosting provider, dealing with all the upgrades, deployments and maintenance and threat management well. I would say they might be less turn key for a small application but the fact they have an open source community, the ability to find help and information can lower the barrier of entry for most.
    Incentivized
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    Pros
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
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    Higher Logic
    • Gamification: The ability to incentivise community members to get involved with ranks and badges is one of the main reasons that we purchased the tool.
    • Support: The Vanilla support team are incredible, often responding to issues very late at night and proactively fixing issues as soon as they occur.
    • Customisation: Vanilla can be completely styled with css allowing us to match it to the branding of the rest of our website.
    Incentivized
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    Cons
    OPAL
    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Incentivized
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    Higher Logic
    • There are some features I wish Vanilla would implement that could improve ease of use in our specific community, but some of the ideas we have are not necessarily something that would benefit all of the forums that Vanilla works with.
    • In the past, we've had issues with releases breaking some of our specific site features they built for us, but this has improved drastically recently.
    Incentivized
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    Usability
    OPAL
    No answers on this topic
    Higher Logic
    It is very intuitive and simple to operate. Our customers immediately came up with the curve and began contributing content.
    Incentivized
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    Support Rating
    OPAL
    No answers on this topic
    Higher Logic
    They did an amazing job transferring our content from GetSatisfaction. We had almost 100% success in the transfer of 8 years worth of content.
    Incentivized
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    Alternatives Considered
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
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    Higher Logic
    From a footprint standpoint, Vanilla has less technical bloat than vbulletin or InVision, and it outdoes Lithium as far as features and service go. The bloat of other services and ability to use new ways of engaging communities such as through Reactions are part of the reason Vanilla was selected. However, the features are better on a couple more seasoned platforms and more equipped to deal with issues and technical problems.
    Incentivized
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    Return on Investment
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
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    Higher Logic
    • Increased uptime and overall speed in the forum (compared to our previous phpbb solution)
    • Increased usage by users which resulted in a higher pages/session in a short amount of time
    Incentivized
    Read full review
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.

    Higher Logic Vanilla Screenshots

    Screenshot of Looks great on any device, including desktop, tablet or mobile device.Screenshot of We offer over 60 plugins that can add functionality to your community.Screenshot of Many different themes to choose from, which you can further customize as you like.Screenshot of You have full access to edit HTML and CSS of your theme, to make any changes you need.