What users are saying about
7 Ratings
10 Ratings
7 Ratings
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Score 9.4 out of 100
10 Ratings
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Score 10 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Yesmail360i

For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Annette Giordano | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
Yesmail360i
Task Management
Opal
9.1
Yesmail360i
Gantt Charts
Opal
9.1
Yesmail360i
Scheduling
Opal
9.1
Yesmail360i
Workflow Automation
Opal
9.1
Yesmail360i
Mobile Access
Opal
1.0
Yesmail360i
Search
Opal
9.1
Yesmail360i
Visual planning tools
Opal
9.1
Yesmail360i

Communication

Opal
6.1
Yesmail360i
Chat
Opal
4.5
Yesmail360i
Notifications
Opal
9.1
Yesmail360i
Discussions
Opal
4.5
Yesmail360i

File Sharing & Management

Opal
9.1
Yesmail360i
Versioning
Opal
9.1
Yesmail360i
Video files
Opal
9.1
Yesmail360i
Audio files
Opal
9.1
Yesmail360i
Document collaboration
Opal
9.1
Yesmail360i
Access control
Opal
9.1
Yesmail360i

Email & Online Marketing

Opal
Yesmail360i
9.9
WYSIWYG email editor
Opal
Yesmail360i
9.9
Dynamic content
Opal
Yesmail360i
9.9
Ability to test dynamic content
Opal
Yesmail360i
9.9
Landing pages
Opal
Yesmail360i
9.7
A/B testing
Opal
Yesmail360i
9.9
Mobile optimization
Opal
Yesmail360i
9.9
Email deliverability reporting
Opal
Yesmail360i
10.0
List management
Opal
Yesmail360i
9.9
Triggered drip sequences
Opal
Yesmail360i
9.9

Reporting & Analytics

Opal
Yesmail360i
9.9
Dashboards
Opal
Yesmail360i
9.9
Standard reports
Opal
Yesmail360i
9.9
Custom reports
Opal
Yesmail360i
9.9

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Yesmail360i

  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
Bobby Pierce | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Yesmail360i

  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
Nicholas Black | TrustRadius Reviewer

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Yesmail360i

Yesmail360i 3.9
Based on 4 answers
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
Anonymous | TrustRadius Reviewer

Usability

Opal

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
Anonymous | TrustRadius Reviewer

Support Rating

Opal

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Yesmail360i

We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
Lucas Powell | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Yesmail360i

  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
Anonymous | TrustRadius Reviewer

Screenshots

Yesmail360i

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yesmail360i

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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