Opal vs. Yesmail360i

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Opal
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Yesmail360i
Score 7.9 out of 10
N/A
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
Pricing
OpalYesmail360i
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OpalYesmail360i
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
OpalYesmail360i
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Opal
-
Ratings
Yesmail360i
9.9
5 Ratings
19% above category average
WYSIWYG email editor00 Ratings9.95 Ratings
Dynamic content00 Ratings9.93 Ratings
Ability to test dynamic content00 Ratings9.93 Ratings
Landing pages00 Ratings9.82 Ratings
A/B testing00 Ratings9.94 Ratings
Mobile optimization00 Ratings9.93 Ratings
Email deliverability reporting00 Ratings10.03 Ratings
List management00 Ratings9.94 Ratings
Triggered drip sequences00 Ratings9.93 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Opal
-
Ratings
Yesmail360i
9.9
4 Ratings
23% above category average
Dashboards00 Ratings9.94 Ratings
Standard reports00 Ratings9.94 Ratings
Custom reports00 Ratings9.94 Ratings
Best Alternatives
OpalYesmail360i
Small Businesses
HubSpot Marketing Hub
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Score 8.5 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.7 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 8.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OpalYesmail360i
Likelihood to Recommend
9.2
(5 ratings)
10.0
(8 ratings)
Likelihood to Renew
10.0
(1 ratings)
3.9
(4 ratings)
Usability
-
(0 ratings)
5.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
OpalYesmail360i
Likelihood to Recommend
Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
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Yesmail Interactive
For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
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Pros
Opal
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
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Yesmail Interactive
  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
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Cons
Opal
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
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Yesmail Interactive
  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
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Likelihood to Renew
Opal
No answers on this topic
Yesmail Interactive
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
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Usability
Opal
No answers on this topic
Yesmail Interactive
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
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Support Rating
Opal
No answers on this topic
Yesmail Interactive
Very easy to get a hold of an actual person and quick responses.
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Alternatives Considered
Opal
You get for what you paid for. Opal has more features
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Yesmail Interactive
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
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Return on Investment
Opal
  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
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Yesmail Interactive
  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
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ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.