Likelihood to Recommend Open Web Analytics is an opportunity for those that like to have skeletons for the start of customized solutions. The package offers several best practices set of features and functions. The possibilities add up to higher performance API for example from
Google Analytics . The vast of additional features are of higher value because the market does not have other solutions. There are solutions around Open Web Analytics for example in SAP Design Studio that integrate beyond Content Management systems and attached Shops Systems to Warehousing, Logistics, and Deliverment Management. The market situation are covering all that is possible and has demand. The universality is implemented at the user interface and therefore unmatched and even robust for new kinds of visualization interfaces or input device types. A draw is that against payment system remains a security gap and data security and data safety might be a topic for each customer and user.
Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
Read full review Pros High performance track and state-of-the-art analyze the human use of website pages and apps. Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features. Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features. Supports best practices established for content management frameworks based on WordPress or MediaWiki. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review The user interface is quite user friendly Variety of tests Access and variety of help on how to run tests, as well as educational information on which tests to run for your use case Read full review Cons Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks. A shop for custom add-ons of the platform Open Web Analytics may be a big chance. Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience. Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data. They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry. They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake. There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B. Read full review Usability Excellent and easy platform to use. Easy to onboard new members of the team. Easy to set up tests and follow number of participants performing the test. Easy to plug into other platforms to record participants. Excellent reporting. Easy to share reports with stakeholders. Easy to recruit through platform, however the quality of participants can be better.
Read full review Support Rating The support has been good. No complaints. I have not needed to contact support more than 1-2 times when I was first getting set up, because the tools work well and are pretty straight forward. They do have good documentation
Read full review Alternatives Considered Google Analytics is the market leader for web analytics. The package offers search engine marketing that can be integrated into Open Web Analytics. The features and functions of Open Web Analytics compare close to
Matomo Analytics . In terms of market share
Google Analytics has all and the other two have very little and their other competitors have almost nothing. That changes in specialized markets.
Google Analytics is everywhere and much more influential than other search engines because of that particular service. There had been a dying period for such web analytics software packages. There are three kinds of web analytics software packages. Free/open source like Open Web Analytics and Matomo, Proprietary like Urchin from Google, and hosted/software-as-a-service-packages like the market leader
Google Analytics . I consider all as rather different in performance. Those closer to the busiest server are the best for traffic. Heat maps are well placed on the hosting server.
Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
Read full review Return on Investment Moderate lifetime operating costs. Enhances the performances of all online business interests enormously. Enables a great customized experience of web analytics. Compatible to web analytics standards and references. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Optimal Workshop has had a positive impact on investigating information architecture on several websites. Optimal Workshop has helped investigated the labeling on several websites. Optimal Workshop has also support in the investigation of UX in navigations. Read full review ScreenShots