TrustRadius

Opensend vs. Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Opensend
Score 0.0 out of 10
N/A
A solution that gathers the emails of anonymous site visitors, enabling shoppers to be re-engaged, and to grow a business's email list. Opensend provides customer identity information, even if the customer visits but never completes a purchase. OpenSend provides email addresses and some basic identifier information for the customer.
$500
per month 2,000+ emails, 10-50k monthly visitors
Yahoo DSP
Score 6.5 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
OpensendYahoo DSP
Editions & Modules
Tier 1 - Direct to Consumer
$500
per month 2,000+ emails, 10-50k monthly visitors
Tier 2 - Direct to Consumer
$1000
per month 4,300+ emails, 50-150k monthly visitors
Tier 3 - Direct to Consumer
$2000
per month 9,500+ emails, 100-300k monthly visitors
Tier 1 - Business to Business
$5,988
per month 1,000 Contacts per month
Enterprise - Direct to Consumer or Business to Business
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
OpensendYahoo DSP
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
OpensendYahoo DSP
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
OpensendYahoo DSP
Small Businesses
FullContact
FullContact
Score 8.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Medium-sized Companies
Yahoo DSP
Yahoo DSP
Score 6.5 out of 10
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Enterprises
mParticle
mParticle
Score 7.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OpensendYahoo DSP
Likelihood to Recommend
-
(0 ratings)
7.3
(10 ratings)
User Testimonials
OpensendYahoo DSP
Likelihood to Recommend
Opensend
No answers on this topic
Yahoo (Verizon Media)
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Verified User
Anonymous
Read full review
Pros
Opensend
No answers on this topic
Yahoo (Verizon Media)
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer
Nicholas J. Salvatore
Supervisor, Programmatic Media
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Cons
Opensend
No answers on this topic
Yahoo (Verizon Media)
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
Christian Gesú De Andrade Trillo | TrustRadius Reviewer
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Alternatives Considered
Opensend
No answers on this topic
Yahoo (Verizon Media)
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Verified User
Anonymous
Read full review
Return on Investment
Opensend
No answers on this topic
Yahoo (Verizon Media)
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Verified User
Anonymous
Read full review
ScreenShots