OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
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ProofHub
Score8.9 out of 10
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ProofHub is a SaaS based project management software from ProofHub LLC in Walnut, CA. It is an online project management and collaboration tool that comes with integrated Group chat, quick Discussions on projects, Workflows and boards, Project reports, among other features. Document (e.g. Excel, Powerpoint) uploading and sharing is supported, along with an integrated an Online proofing tool to aid in image and document review. ProofHub aims to enable teams to…
What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
It suits well for those businesses who want to operate on a global level without investing too much over creating infrastructure. A business can easily reach out to various clients, customers, partners and other stakeholders and communicate and collaborate with them in a fast and transparent manner and can effectively tap any opportunities coming its way. Such opportunities if properly implemented can lead to gains for the parties involved.
OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
The obvious, proofing! We need something in-house that can do this instead of hiring one person for this job. Each person on our marketing team knows how to use it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Proofhub can improve a bit in areas of helping people customize their accounts a bit more. That makes managing work even more easier, when you have things just the way you want them to be.
I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
With an array of useful features available that solve all our work issues, each department has an access to it. Each one knows what’s going on with different teams. This makes collaboration easier, as different teams just need one tool to come together and get things done. I think this is a great product! it has really helped my company get MUCH better organized.
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
Great support website and had reps follow up multiple times in our trial process. Getting started was very straightforward and adding people is easy too.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We used Basecamp in the past, but we did encounter some problems while working with it. But these concerns have been better addressed in ProofHub. It has a simple interface which is so easy to operate and this was not the case in Basecamp. ProofHub lets us quickly chat with our team members over various work matters through its inbuilt chat feature and resolve them fast while Basecamp provides this feature through a third-party tool which added to our expenses and it was not a very convenient affair. ProofHub has got an inbuilt proofing tool which allows us to get quality feedback over designs instantly saving our time and costs, whereas Basecamp enables proofing through a third party tool which again was not convenient for us. ProofHub’s casper mode feature helps us to protect privacy and secrecy over confidential issues but Basecamp lacks such an important feature. So ProofHub has more to offer and better too in comparison to Basecamp. (answer to Describe how ProofHub stacks up against them and why you selected ProofHub.
OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
Proofhub has a great impact on our ROI. Due to a systematic approach of handling each clients’ project, we have been able to double the number of clients we had prior to signing up for Proofhub.
