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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimal

    Score8.5 out of 10
    N/AOptimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

    $2,388

    per year

    SmartDraw

    Score8.4 out of 10
    N/ASmartDraw is a diagramming and flow chart building tool from SmartDraw Software in San Diego, California.

    $131.40

    per year (for a single user on an individual plan)

    Pricing
    OptimalSmartDraw
    Editions & Modules
    Starter
    $2388
    per year
    Enterprise
    Custom
    Team
    $119.40
    per year per user (3 minimum)
    Individual
    $131.40
    per year single user
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    OptimalSmartDraw
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OptimalSmartDraw
    Considered Both Products
    Optimal Workshop
    No answer on this topic
    SmartDraw Software
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    8 Answers
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    8 Answers
    75%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    6 Answers
    86%
    Implementation went as expected
    6 Answers
    Best Alternatives
    OptimalSmartDraw
    Small Businesses
    No answers on this topic
    OmniGraffle
    Score9.8 out of 10
    Medium-sized Companies
    Dovetail
    Score8.6 out of 10
    OmniGraffle
    Score9.8 out of 10
    Enterprises
    UserTesting
    Score8.1 out of 10
    OmniGraffle
    Score9.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OptimalSmartDraw
    Likelihood to Recommend
    9.0
    (11 ratings)
    2.8
    (14 ratings)
    Usability
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.9
    (3 ratings)
    8.4
    (2 ratings)
    User Testimonials
    OptimalSmartDraw
    Likelihood to Recommend
    Optimal Workshop
    Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
    Incentivized
    Read full review
    SmartDraw Software
    I believe SmartDraw is a great tool for small- to mid-sized organizations for simplifying the production and management of org charts. We've also had the PMO experiment with the use of some of their flow charts as well. If an organization has an HCM with the capability of producing (good!) org charts, that is likely the best option... but many that I have used in my 30-year HR career don't. So there is definitely a need for SmartDraw in the market!
    Incentivized
    Read full review
    Pros
    Optimal Workshop
    • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
    • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
    Incentivized
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    SmartDraw Software
    • Provides examples to work off of--these are helpful when you don't know exactly where to start.
    • Provides a number of stylistic options without making things too complex, so you can be creative without getting overwhelmed.
    • Provides a wide variety of templates, meets a wide variety of needs.
    Incentivized
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    Cons
    Optimal Workshop
    • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
    • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
    • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
    • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
    Read full review
    SmartDraw Software
    • A month-to-month plan would be ideal for users that don't have a need to create many projects
    • The sidebar navigation can be a little confusing with all of the tools listed.
    • Offering customizable plans with only the feature you need would simplify navigation
    Incentivized
    Read full review
    Usability
    Optimal Workshop
    I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
    Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
    Incentivized
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    SmartDraw Software
    I rated 8 because its simple to use and easy to create network topologies quickly. I liked the drag and drop option which makes designing the network topology and flow chart easier. In general its does what it needs to.
    Incentivized
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    Support Rating
    Optimal Workshop
    We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
    Incentivized
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    SmartDraw Software
    They are always very helpful, we get computers every two years and I have to call them to move the license from one computer to another and they do it with a smile in their voice!
    Incentivized
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    Alternatives Considered
    Optimal Workshop
    For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
    Incentivized
    Read full review
    SmartDraw Software
    We have used Corel Draw and Adobe Acrobat. Both of those tools were good when they came out but the abilities of SmartDraw far outweigh both those tools. Corel Draw was also more complex to operate and do tasks, as was Adobe Acrobat in which some basic tasks took additional steps to complete.
    Incentivized
    Read full review
    Return on Investment
    Optimal Workshop
    • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
    • Optimal Workshop has helped investigated the labeling on several websites.
    • Optimal Workshop has also support in the investigation of UX in navigations.
    Incentivized
    Read full review
    SmartDraw Software
    • SmartDraw has provided good return for our internal purposes. Using it to understand an organization's structure and inner workings has been valuable. On the client side, creating steps and businesses processes has also been a big plus. It has helped decrease confusing reporting structures and has provided a detailed map for individuals to understand where they fit within their organization.
    • Unfortunately, SmartDraw has been somewhat inefficient with some of the more complex projects on our plate and has really deterred certain employees from even wanting to use it.
    Incentivized
    Read full review
    ScreenShots

    SmartDraw Screenshots

    Screenshot of where to create diagrams, including: flowcharts and swimlanes, organizational charts, mind maps, CAD drawings & floor plans, project charts, network diagrams, and wireframes & mockups.Screenshot of a workspace that combines brainstorming with technical diagrams. SmartDraw can be used to visualize processes, organizations, roadmaps, and even generate diagrams from data.Screenshot of SmartDraw's templates and tools used to make flowcharts, swimlanes, and process maps.Screenshot of the org chart tool, used to document organizational structure and work as a team to plan for growth or manage change. Data can be imported to generate a chart automatically.Screenshot of the CAD drawing and floor plan tools, used to design a home or optimize office space to improve traffic flow in a retail space.Screenshot of an example of the built-in templates for landscapes, gardens, backyards used to design outdoor spaces. Users can drag-and-drop flowers, shrubs, and other plants, or add sprinkler systems, lights, and walkways, and apply photo-realistic textures for a professional finish.