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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Groove by OptimizeCX

    Score6.7 out of 10
    N/AGroove by OptimizeCX is a shared inbox for small and mid-sized SaaS teams. It’s presented as a help desk built for speed and not complexity, and is designed to help manage customer conversations across channels.

    $87

    per quarter per user

    Zendesk Suite

    Score8.5 out of 10
    N/AZendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.

    $69

    per month per agent

    Pricing
    Groove by OptimizeCXZendesk Suite
    Editions & Modules
    Standard
    $29
    per month (billed quarterly) per user
    Plus
    $45
    per month (billed quarterly) per user
    Pro
    $70
    per month (billed quarterly) per user
    Suite Team
    $69
    per month per agent
    Suite Growth
    $115
    per month per agent
    Suite Professional
    $149
    per month per agent
    Suite Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Groove by OptimizeCXZendesk Suite
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—20% discount available with annual pricing.
    More Pricing Information
    Community Pulse
    Groove by OptimizeCXZendesk Suite
    Considered Both Products
    OptimizeCX
    No answer on this topic
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    87%
    Would buy again
    123 Answers
    Delivers good value for the price
    No answers on this topic
    85%
    Delivers good value for the price
    108 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    131 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    85%
    Lived up to sales and marketing promises
    82 Answers
    Implementation went as expected
    No answers on this topic
    85%
    Implementation went as expected
    94 Answers
    Features
    Groove by OptimizeCXZendesk Suite
    Incident and problem management
    Comparison of Incident and problem management features of Groove by OptimizeCX and Zendesk Suite
    Feature
    Groove by OptimizeCX
    1.4
    6 Ratings
    142% below category average
    Zendesk Suite
    8.6
    187 Ratings
    5% above category average
    Organize and prioritize service tickets1.26 Ratings9.1186 Ratings
    Expert directory1.23 Ratings7.9127 Ratings
    Subscription-based notifications1.03 Ratings8.4130 Ratings
    ITSM collaboration and documentation2.03 Ratings7.8131 Ratings
    Ticket creation and submission2.05 Ratings9.3186 Ratings
    Ticket response1.15 Ratings9.0185 Ratings
    Self Help Community
    Comparison of Self Help Community features of Groove by OptimizeCX and Zendesk Suite
    Feature
    Groove by OptimizeCX
    1.4
    5 Ratings
    140% below category average
    Zendesk Suite
    8.5
    169 Ratings
    6% above category average
    External knowledge base1.44 Ratings8.5163 Ratings
    Internal knowledge base1.44 Ratings8.5156 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Groove by OptimizeCX and Zendesk Suite
    Feature
    Groove by OptimizeCX
    1.0
    5 Ratings
    156% below category average
    Zendesk Suite
    8.4
    182 Ratings
    5% above category average
    Customer portal1.04 Ratings9.1150 Ratings
    Social integration1.01 Ratings7.4119 Ratings
    Email support1.15 Ratings9.2178 Ratings
    Help Desk CRM integration1.03 Ratings8.4138 Ratings
    IVR00 Ratings8.076 Ratings
    Best Alternatives
    Groove by OptimizeCXZendesk Suite
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Groove by OptimizeCXZendesk Suite
    Likelihood to Recommend
    1.6
    (7 ratings)
    8.7
    (225 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (43 ratings)
    Usability
    6.0
    (1 ratings)
    8.6
    (98 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (14 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (11 ratings)
    Support Rating
    3.0
    (1 ratings)
    5.5
    (31 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (10 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (19 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (4 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Groove by OptimizeCXZendesk Suite
    Likelihood to Recommend
    OptimizeCX
    Groove is great for people who are wanting to provide accountability and organization for teams across your business. It is suited well for an organization that has many email requests coming in every day, because you can assign tickets to specific team members. It would not be suited for an organization that utilizes more phone support, than email support
    Read full review
    Zendesk
    Zendesk is good for small teams where work is not passed along to internal teams or situations where escalations lead to further customer interactions and no further oversight is needed. It is weak as a product for larger and medium-sized companies, where processes are in place that are not aligned with its workflow, as it is a very rigid tool.
    Incentivized
    Read full review
    Pros
    OptimizeCX
    • Creates Tickets when someone emails in or you can create a ticket within the groove system.
    • They have great reports on response times and the average amount of time it took for a ticket to close. You can even see individuals average response times as well as specific teams.
    • We use their Knowledge Base which is a great tool for creating FAQ and sending people to that.
    Incentivized
    Read full review
    Zendesk
    • Merging of the tickets with similar issues, it is easy to avoid confusion
    • Al global team somehow gets connected with different ways like Slack, with the Zendesk Suite which is so easier to highlight & the issue quickly
    • The best thing is that this tool gives you to send the message via chat-, email, call through the one single platform
    • Now AI has been added so it works good
    Incentivized
    Read full review
    Cons
    OptimizeCX
    • Better Follow-up by customer success team
    • More customization within their major features to fit both, large and small sales teams, alike
    • Their site goes down fairly often
    Incentivized
    Read full review
    Zendesk
    • Is there a way for AEs and CSMs to be informed in a weekly summary of all their accounts and any tickets? Example: Disney submitted a ticket on XYZ. Google has an urgent issue on X still unresolved.
    • Is there a way for CSMs or AEs to have a Dashboard that's specific to their accounts instead of seeing all the tickets in the queue that are not relevant to them?
    Incentivized
    Read full review
    Likelihood to Renew
    OptimizeCX
    No answers on this topic
    Zendesk
    Zendesk is an amazing tool for communicating with your customers easily. The communication tickets from sellers to us or from us to sellers are stored, and there are statuses used to make communication easy. We have internal conversations between departments, linked with useful software such as Zingtree, Talkdesk, and Webs.
    Incentivized
    Read full review
    Usability
    OptimizeCX
    It's well organized, but slow.
    Read full review
    Zendesk
    Pros: The agent interface is sleek, contemporary, and relatively easy to learn compared to many other enterprise tools. For common tasks, admins are given point-and-click options- adding fields, modifying workflows, constructing macros. The knowledge base (Guide) editor is easy to use for non-developers. Drawbacks: Once you move past the initial things - complex automations, reporting/analytics in Explore, and/or customizations integrating the API, it requires much more advanced training to use successfully. Navigating between the different modules (Support, Explore, Chat, Guide) can feel very disconnected; often you are reminded that it really is a "suite" of products brought together -not really one unified platform. If you're using multiple brands managing simultaneous support tickets, or heavily customizing workflows to meet your brand, you may run into a bit of struggle with usability. So: it's a lot more user friendly than the palaces (Salesforce Service Cloud, ServiceNow), but is not used as quickly or with as much streamlined flow as a product made for a small shop. So if you are looking for a great balance, this is a good option if you are a net new organization or an organization on their way to scaling from 15 - 50 employee. Expect some elbow grease from the admin team once learning, adapting, and working efficiently once you move past the basics with your support tickets and initial customizations.
    Incentivized
    Read full review
    Reliability and Availability
    OptimizeCX
    No answers on this topic
    Zendesk
    In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
    Read full review
    Performance
    OptimizeCX
    No answers on this topic
    Zendesk
    There has been minor performance degradation on a very few days out of the two years I have been using the product.
    Read full review
    Support Rating
    OptimizeCX
    I'm giving them a 3 for the really great support they gave for general questions. They also have a good knowledge base. I'm giving them only a 3 though because of my last customer service when I need a billing resolution. I was very disappointed in how they handled that. I also find it very bad practice to send out ONE email notice that they were raising my rate three times as much at the end of the month. When I was with Desk.com, I had numerous emails over months letting me know their billing plans were changing. Even worse than refusing to refund me the difference was that they just stopped responding to me.
    Read full review
    Zendesk
    We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
    Read full review
    Online Training
    OptimizeCX
    No answers on this topic
    Zendesk
    Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
    Read full review
    Implementation Rating
    OptimizeCX
    No answers on this topic
    Zendesk
    I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

    The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
    Read full review
    Alternatives Considered
    OptimizeCX
    We also use Trello for project management. I have used both systems and we like Groove because it allows for our clients to contact us via email. They do not have to go to a ticket submission page, they can just email us directly and it will create a ticket. Groove also provides analytics on how long it takes to respond to tickets
    Read full review
    Zendesk
    At the time of evaluation, Dynamics had extremely limited knowledge and support capabilities. The UI is clunky, and reporting requires a deep understanding of the underlying data structure. Ongoing maintenance was costly and didn't provide a positive ROI in any sense of the term.
    Incentivized
    Read full review
    Scalability
    OptimizeCX
    No answers on this topic
    Zendesk
    WHY we will use Zendesk in HR and PD internally
    Incentivized
    Read full review
    Return on Investment
    OptimizeCX
    • We wasted a lot of time setting up the product before we discovered a lot of features listed on the website aren't ready for public use
    Read full review
    Zendesk
    • More than anything, provided a boost to our perceived professionalism. The portal is a massive improvement on email only support.
    • Workflow optimization via macros and automations has enhanced response times and raise our 'first call resolution' metric.
    • Speaking of metrics; having them at all! Before Zendesk Suite we were email only so had no insight into agent and vendor performance.
    Incentivized
    Read full review
    ScreenShots

    Zendesk Suite Screenshots

    Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations