Optimizely One vs. WordPress VIP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely One
Score 8.5 out of 10
N/A
Optimizely One is an operating system for marketing and digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with AI.N/A
WordPress VIP
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
Wordpress VIP, from a team at Automattic, is enterprise WordPress hosting with customer or digital experience features for enterprises.N/A
Pricing
Optimizely OneWordPress VIP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely OneWordPress VIP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
Optimizely OneWordPress VIP
Security
Comparison of Security features of Product A and Product B
Optimizely One
-
Ratings
WordPress VIP
7.5
2 Ratings
7% below category average
Role-based user permissions00 Ratings7.52 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Optimizely One
-
Ratings
WordPress VIP
7.5
2 Ratings
2% below category average
API00 Ratings9.12 Ratings
Internationalization / multi-language00 Ratings5.92 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Optimizely One
-
Ratings
WordPress VIP
8.2
2 Ratings
8% above category average
WYSIWYG editor00 Ratings9.11 Ratings
Code quality / cleanliness00 Ratings7.52 Ratings
Admin section00 Ratings8.32 Ratings
Page templates00 Ratings8.21 Ratings
Mobile optimization / responsive design00 Ratings9.11 Ratings
Publishing workflow00 Ratings7.32 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Optimizely One
-
Ratings
WordPress VIP
8.0
2 Ratings
9% above category average
Content taxonomy00 Ratings7.31 Ratings
SEO support00 Ratings7.31 Ratings
Bulk management00 Ratings7.52 Ratings
Availability / breadth of extensions00 Ratings9.11 Ratings
Community / comment management00 Ratings9.12 Ratings
Best Alternatives
Optimizely OneWordPress VIP
Small Businesses
Progress Sitefinity
Progress Sitefinity
Score 7.6 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Tridion
Tridion
Score 9.0 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely OneWordPress VIP
Likelihood to Recommend
9.0
(1 ratings)
8.6
(19 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
7.5
(19 ratings)
User Testimonials
Optimizely OneWordPress VIP
Likelihood to Recommend
Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Automattic
WordPress VIP really changed the game when it comes to WordPress CMS and Content Management. A one-stop shop for all our client's business needs. We are focusing on Content Management instead of technicalities. The big advantage is the security features covering all recent vulnerabilities that any WordPress developer/user wastes lots of precious time fixing/updating. Performance-wise, WordPress VIP is definitely up there. We’ve been doing lots of optimization work over the last few years. Every client wants to score 100. With WordPress VIP we decreased the time spent on optimization significantly and now feel confident with taking more performance optimisation work than we did before. Lastly, maybe the most important for every business is the support quality. WordPress VIP runs a superb support team with phenomenal knowledge and expertise. Quick to respond and solves issues here and now. It is definitely recommended.
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Pros
Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Automattic
  • Security - class leading security, ensuring sites are protected and operate hassle free
  • Scalability - provide patches and updates first before the market place
  • Reliability - up to 99.9% up time, with a fantastic track record
  • Performance - hitting the high notes for Core Web Vitals and ensuring WordPress is operating at its peak performance
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Cons
Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Automattic
  • Too many different dashboard formats
  • Everything should have the same look and feel.
  • The admin portal looks different than the user content portal
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Likelihood to Renew
Optimizely
No answers on this topic
Automattic
It's true enterprise ready hosting framework providing unparalleled hosting infrastructure for WordPress. Where an organisation has high load needs, but with stability and scale VIP delivers. It provides complete peace of mind that the hosting, security and scalability are taken care of and organisations can focus on developing out their website strategies
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Usability
Optimizely
No answers on this topic
Automattic
There is documentation for everything you might need.
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Support Rating
Optimizely
No answers on this topic
Automattic
The people who work for WordPress VIP clearly are passionate about representing the organisation. Therefore when support is required, they do go above and beyond what you may expect in terms of overall support. They take security very seriously, and due to the nature of VIP, it's rarely a concern for the end-user, if at all.
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Alternatives Considered
Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Automattic
Our team manages 4 different brands' websites and before WordPress VIP we were using multiple different hosts including DreamHost and AWS. These were convoluted and didn't offer the enterprise features for our organization that WP VIP was capable of. We also considered Pantheon, but they were not Wordpress-centric enough for the direction we were going.
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Return on Investment
Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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Automattic
  • Working as a WordPress VIP gold partner has helped our business grow from 12 staff to 28 staff in 2 years. They have brought many projects to the table that are always the right ones for us and they really understand our goals as a business.
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ScreenShots

Optimizely One Screenshots

Screenshot of Admin CenterScreenshot of Optimizely Content Management System Content EditorScreenshot of Optimizely Content Management System Content PreviewScreenshot of Integrations App DirectoryScreenshot of Reporting DashboardScreenshot of Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.