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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle Analytics

    Score7.9 out of 10
    N/AOracle Analytics is a solution used to visually explore data to create and share compelling stories. Oracle Analytics Cloud is a cloud native service, and Oracle Analytics Server is the on-premise option.N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Oracle AnalyticsAgentforce Marketing
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Oracle AnalyticsAgentforce Marketing
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMust contact sales team for pricing.—
    More Pricing Information
    Community Pulse
    Oracle AnalyticsAgentforce Marketing
    Considered Both Products
    Oracle
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    15 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    16 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    12 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    Oracle AnalyticsAgentforce Marketing
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    8.1
    62 Ratings
    1% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Pixel Perfect reports8.055 Ratings00 Ratings
    Customizable dashboards8.161 Ratings00 Ratings
    Report Formatting Templates8.361 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    8.0
    66 Ratings
    0% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Drill-down analysis8.464 Ratings00 Ratings
    Formatting capabilities8.265 Ratings00 Ratings
    Integration with R or other statistical packages7.145 Ratings00 Ratings
    Report sharing and collaboration8.162 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    7.8
    63 Ratings
    5% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Publish to Web7.755 Ratings00 Ratings
    Publish to PDF7.762 Ratings00 Ratings
    Report Versioning7.753 Ratings00 Ratings
    Report Delivery Scheduling7.958 Ratings00 Ratings
    Delivery to Remote Servers7.938 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    7.8
    61 Ratings
    2% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.559 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.552 Ratings00 Ratings
    Predictive Analytics7.747 Ratings00 Ratings
    Pattern Recognition and Data Mining8.63 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    8.4
    61 Ratings
    1% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Multi-User Support (named login)8.160 Ratings00 Ratings
    Role-Based Security Model8.160 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)8.560 Ratings00 Ratings
    Report-Level Access Control8.54 Ratings00 Ratings
    Single Sign-On (SSO)8.641 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    8.0
    48 Ratings
    3% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Responsive Design for Web Access8.046 Ratings00 Ratings
    Mobile Application8.033 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.044 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    7.9
    36 Ratings
    2% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    REST API8.231 Ratings00 Ratings
    Javascript API7.930 Ratings00 Ratings
    iFrames8.223 Ratings00 Ratings
    Java API7.931 Ratings00 Ratings
    Themeable User Interface (UI)7.531 Ratings00 Ratings
    Customizable Platform (Open Source)7.924 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Oracle Analytics and Salesforce Agentforce Marketing
    Feature
    Oracle Analytics
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    Oracle AnalyticsAgentforce Marketing
    Small Businesses
    Cyfe
    Score4 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Oracle AnalyticsAgentforce Marketing
    Likelihood to Recommend
    8.1
    (76 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    9.1
    (8 ratings)
    8.1
    (114 ratings)
    Usability
    8.2
    (6 ratings)
    8.5
    (37 ratings)
    Availability
    9.1
    (1 ratings)
    10.0
    (11 ratings)
    Performance
    9.1
    (1 ratings)
    9.6
    (9 ratings)
    Support Rating
    9.1
    (4 ratings)
    7.0
    (36 ratings)
    In-Person Training
    9.0
    (1 ratings)
    5.0
    (4 ratings)
    Online Training
    9.1
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    9.1
    (3 ratings)
    3.0
    (17 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Data Sharing and Collaboration
    9.2
    (57 ratings)
    -
    (0 ratings)
    Data Sources
    8.1
    (57 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (1 ratings)
    7.0
    (2 ratings)
    Product Scalability
    9.1
    (1 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Oracle AnalyticsAgentforce Marketing
    Likelihood to Recommend
    Oracle
    Oracle Data Visualization is very effective if used in an enterprise context with huge volumes of data coming from different systems. It supports dashboard and reporting capabilities and is easy to scale. It also allows you to leverage machine learning capabilities to extract hidden data trends. Visualization capabilities are powerful but not so various if compared to other solutions on the market. If you want to present a dashboard to an executive audience and you want to make your dashboards beautiful you must adapt them through PowerPoint.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Oracle
    • Available without of the box connectors for Salesforce and oracle Saas Cloud. This is a huge plus for our business since we don't need another middleware solution just for this sake.
    • We are able to connect to our on-prem SQL Server database where we have our RMA database and other applications seamlessly without writing custom APIs.
    • OAC writes directly into ADW which is another advantage for loading Excel files into ADW after dataflow transformations.
    • OAC allows replication of the database from fusion ERP and lets us create subject areas using the data modeler.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Oracle
    • More AI but with human back up.
    • Less mumbo jumbo so even IT guys/gals can more easily work.
    • More statistics (math) and orientation for those not familiar with it.
    • More live as well as virtual (live) show casing of real situations in business.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Oracle
    Scalability and rich integration capabilities. In the future, if we go with Hyperion for the Financial Consolidation and planning purposes -BI integration with Hyperion is going to be much simpler as it has native interface connectivity and even integration capabilities with well known CRM products (Siebel) and ERP Products (Oracle EBS, Peoplesoft, SAP) is going to be easy and straight forward.
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Oracle
    Great, if you are limited to using it along with other Oracle products; sadly, not if you are integrating with other products, which can be a challenge. It is a great product with tons of functionality and great integration with other in-house platforms. Great visuals and customization for data and analytics to provide decision-making data and analysis.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
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    Reliability and Availability
    Oracle
    No problems, it's that simple.
    Incentivized
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    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Oracle
    Other than anomalies or expected quirks, there were never any earth-shattering delays.
    Incentivized
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    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Oracle
    Oracle Analytics Support team is very proactive and I have never had a situation where I had to wait for more than a day or two to get my issues resolved. This is a very big help for us and we appreciate Oracle and its team for guaranteeing that experience.
    Incentivized
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    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
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    In-Person Training
    Oracle
    Oracle University offers very in-depth training.
    Read full review
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Oracle
    It was a private training site.
    Incentivized
    Read full review
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Oracle
    A properly implemented Endeca solution performs extremely well on the largest of datasets and it positions your organization to immediately achieve your ROI.
    Read full review
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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    Alternatives Considered
    Oracle
    Oracle Analytics Cloud, is one of the most agile and secure data analysis platforms that according to the budget and the amount of use, you can use the resources you need under the cloud. The Oracle brand is also very well known in this field and can meet all the needs of an organization or industry in any sector.
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
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    Contract Terms and Pricing Model
    Oracle
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
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    Scalability
    Oracle
    We have seen the results of this in our initial research and are not surprised that Oracle does this like it does soo many other things in this area, so well.
    Incentivized
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    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
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    Return on Investment
    Oracle
    • We've used OBIEE (or it's previous named product) for over 13 years and it's still the most used tool for BI by the business.
    • We moved our largest business system off of Business Object into OBI so we could gain improved performance, reliability, and easier management of metadata.
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.