Oracle Database vs. Salesforce Marketing Cloud Social Studio (discontinued)

We migrated from NoSQL to an Oracle database. One of the reasons was robust backup and recovery options available in the Oracle database, which provide zero data loss. A transactional database like Oracle is a better fit for our use case than NoSQL. On a large scale, deployment was evaluated as a cheaper option than the NoSQL engine. This conclusion came even after considering Oracle license is expensive.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer

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• Supports most of the Operating Systems like Unix, Linux and Windows Server.
• It works well in high load environment under intense parallel transactions setup.
• Highly reliable DBMS, especially RAC is very much reliable.
• Well managed and predictable release of security patches.
• We have highly scaled it from on-prem to a cloud cluster environment for our product.
• One of the best-performing DBMSs on Linux machines under test delivers high throughput (QPS).

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
• Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
• Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
• The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
• A keyword can be edited quickly to tailor the needs and the results were quick.

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Independently Invited by TrustRadius

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• The memory demand and management makes it impossible to run it in a container.
• It is hard to perform local unit testing with Oracle even using the personal edition (aggressive all the available memory grab for itself).
• Lack of built in database migrations (e.g. as Flyway).
• The need to install the Oracle client in addition to its drivers.
• The cost of running it, especially in the Cloud.
• Comes with very spartan community grade client/management tools whereas the commercial offerings tend to demand a premium price.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
• Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

There is a lot of sunk cost in a product like Oracle 12c. It is doing a great job, it would not provide us much benefit to switch to another product even if it did the same thing due to the work involved in making such a switch. It would not be cost effective.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.

Many of the powerful options can be auto-configured but there are still many things to take into account at the moment of installing and configuring an Oracle Database, compared with SQL Server or other databases. At the same time, that extra complexity allows for detailed configuration and guarantees performance, scalability, availability and security.

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• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.

The platform is rarely down

No issues with performance.

1. I have very good experience with Oracle Database support team. Oracle support team has pool of talented Oracle Analyst resources in different regions. To name a few regions - EMEA, Asia, USA(EST, MST, PST), Australia. Their support staffs are very supportive, well trained, and customer focused. Whenever I open Oracle Sev1 SR(service request), I always get prompt update on my case timely. 2. Oracle has zoom call and chat session option linked to Oracle SR. Whenever you are in Oracle portal - you can chat with the Oracle Analyst who is working on your case. You can request for Oracle zoom call thru which you can share the your problem server screen in no time. This is very nice as it saves lot of time and energy in case you have to follow up with oracle support for your case. 3.Oracle has excellent knowledge base in which all the customer databases critical problems and their solutions are well documented. It is very easy to follow without consulting to support team at first.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.

• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.

Overall the implementation went very well and after that everything came out as expected - in terms of performance and scalability. People should always install and upgrade a stable version for production with the latest patch set updates, test properly as much as possible, and should have a backup plan if anything unexpected happens

Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.

Because of a rich user base and support for any critical issue, this is one of the best options to choose. In case the project has a TCO issue, it can compromise and choose Postgres as the best alternative. SQL server is also good and easy to code and maintain but performance is not as good as the Oracle

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6

• Multiple applications can use the same database and still get high performance
• Licensing cost is still a concern compared to the other options available in the market that are very very inexpensive
• Almost a maintenance free database
• Oracle Grid makes life easy in terms of monitoring and managing the databases

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
• Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
• If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info