GTM Studio Powered by ZoomInfo vs. Oracle Enterprise Data Quality

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GTM Studio Powered by ZoomInfo
Score 8.1 out of 10
N/A
GTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A
Oracle Data Quality
Score 9.5 out of 10
N/A
Oracle Enterprise Data Quality is, as the name would suggest, a data quality offering from Oracle for enterprises.N/A
Pricing
GTM Studio Powered by ZoomInfoOracle Enterprise Data Quality
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GTM Studio Powered by ZoomInfoOracle Data Quality
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GTM Studio Powered by ZoomInfoOracle Enterprise Data Quality
Considered Both Products
GTM Studio Powered by ZoomInfo
Chose GTM Studio Powered by ZoomInfo
Because of the accuracy and how it was fitting in our requirements compared to the rest of the products evaluated.
Chose GTM Studio Powered by ZoomInfo
We evaluated the above tools and selected ZoomInfo Operations out of it because of the accuracy of the leads and the upto data available of the decision makers of companies out there.
Chose GTM Studio Powered by ZoomInfo
ZoomInfo Operations gives the accurate information of the talent and high probability of connection with them
Chose GTM Studio Powered by ZoomInfo
ZoomInfo Operations gives the accurate information and high probability to connect with the talent.
Chose GTM Studio Powered by ZoomInfo
Against Lusha, the impact on delivering actionable go-to-market data is stronger with ZoomInfo Operations. ZoomInfo provides broader and deeper datasets—account-level insights, org hierarchies, and intent signals—enabling more precise segmentation and targeting. This allows …
Chose GTM Studio Powered by ZoomInfo
ZoomInfo Operations gives the accurate informations of the talent and high probability of connecting with them
Chose GTM Studio Powered by ZoomInfo
ZoomInfo Operations gives us the accurate information of the talent and high probability of connecting with them.
Chose GTM Studio Powered by ZoomInfo
These other systems aren't in the same category as ZoomInfo Operations - I've not been motivated to look at any competitors of Ringlead / ZoomInfo Operations because I have always been very happy with what we get out of this platform. It was one of the first platforms I asked …
Chose GTM Studio Powered by ZoomInfo
The reason we took up ZoomInfo for our marketing outreach is that it has very powerful tools to enrich, outreach and target companies with buying intent. Its a good replacement instead of working on multiple tools we can just use one tool and stop paying unnecessarily for other …
Chose GTM Studio Powered by ZoomInfo
ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price …
Chose GTM Studio Powered by ZoomInfo
We had looked at a few other tools alongside ZoomInfo Operations, including Clearbit and Apollo. Of course, they all had their strengths and their weaknesses. But ZoomInfo Operations really stood out for the accuracy as well as the depth of its data. Also, the Salesforce …
Chose GTM Studio Powered by ZoomInfo
ZoomInfo Operations gives the accurate information of the talent and high probability of connecting with them
Chose GTM Studio Powered by ZoomInfo
ZoomInfo has better presence, brand recognition and contact volume for our target audience compared to competitors and that is why we chose it. ZoomInfo Operations has better workflow automation and seamless integration with CRM which added as an extra benefit and the AI …
Chose GTM Studio Powered by ZoomInfo
I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.
Chose GTM Studio Powered by ZoomInfo
I believe ZoomInfo Operations stacks up against the other providers I have used because they provide an all encompassing workflow. While many providers help us get a few things done within our sales operations workflow, ZoomInfo covers all of our needs from prospecting, to …
Chose GTM Studio Powered by ZoomInfo
I think each product has their own benefits and strengths. Since I use ZoomInfo Operations on more frequent basis I like that more because of its versatility and scope.
Chose GTM Studio Powered by ZoomInfo
We ultimately went with Zoominfo's Ringlead because there was more functionality that allowed us to segment and score records in addition to just routing them.

I would say where Distribution Engine excels over ZoomInfo technically is sticky matching owners to accounts. Ringlead …
Chose GTM Studio Powered by ZoomInfo
I have only used ZoomInfo
Chose GTM Studio Powered by ZoomInfo
I stacked up for ZoomInfo Operations for his data accuracy, real time enrichment , seamless CRM integrations. I choose ZoomInfo Operations for its robust GTM intelligence , ensuring our sales team engage with right audience faster and drives better conversion. This is the only …
Chose GTM Studio Powered by ZoomInfo
We didn't find that Interseller compared. We have found that SourceWhale is a good supplement if ZoomInfo doesn't have information or accurate information for a contact.
Chose GTM Studio Powered by ZoomInfo
The automation from the Workflows is the biggest difference and a great one! It's also easier to build audiences and be more targeted in the leads we serve ads to.
Chose GTM Studio Powered by ZoomInfo
Has more detailed data and information
Chose GTM Studio Powered by ZoomInfo
6sense and Demandbase One
Chose GTM Studio Powered by ZoomInfo
Rollworks was extremely difficult to use. We used the platform for three years and I always got stuck when trying to create an ad campaign. Total opposite of ZoomInfo Marketing where I can easily create an ad campaign in minutes. We can update our campaigns at any time and see …
Chose GTM Studio Powered by ZoomInfo
We have Zoominfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.
Oracle Data Quality
Chose Oracle Data Quality
Oracle Data Quality has concentrated on the appropriate mechanisms that foster data migration, a very conducive way that makes the transfer process more attentive and friendly. Besides, Oracle Data Quality governs and protects the available data quality, a very effective way of …
Chose Oracle Data Quality
Oracle Enterprise Data Quality is affordable and I find it more resourceful. Using it is easy too thanks to the improved UI.
Chose Oracle Data Quality
Oracle ERP Cloud and Oracle Engagement Cloud (formerly Oracle Sales Cloud)
Chose Oracle Data Quality
EDQ is a best in breed app the sets the bar high in dealing with data quality issues.
Chose Oracle Data Quality
Trillium and SAS DataFlux was considered but not having in-ETL management and licensing cost.
Chose Oracle Data Quality
I know of TDQ. We looked at the feature of TDQ and decided due to the license cost that we would use EDQ.
Features
GTM Studio Powered by ZoomInfoOracle Enterprise Data Quality
Data Quality
Comparison of Data Quality features of Product A and Product B
GTM Studio Powered by ZoomInfo
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Ratings
Oracle Enterprise Data Quality
9.6
Ratings
11% above category average
Data source connectivity00 Ratings9.50 Ratings
Data profiling00 Ratings10.00 Ratings
Master data management (MDM) integration00 Ratings9.50 Ratings
Data element standardization00 Ratings9.50 Ratings
Match and merge00 Ratings9.50 Ratings
Address verification00 Ratings9.50 Ratings
Best Alternatives
GTM Studio Powered by ZoomInfoOracle Enterprise Data Quality
Small Businesses
Mediafly
Mediafly
Score 7.7 out of 10
HubSpot Data Hub
HubSpot Data Hub
Score 8.3 out of 10
Medium-sized Companies
LeanData
LeanData
Score 8.8 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
Enterprises
Clari
Clari
Score 8.6 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GTM Studio Powered by ZoomInfoOracle Enterprise Data Quality
Likelihood to Recommend
8.4
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
8.3
(0 ratings)
-
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Availability
8.5
(0 ratings)
-
(0 ratings)
Performance
7.9
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.6
(0 ratings)
-
(0 ratings)
Configurability
9.0
(0 ratings)
-
(0 ratings)
Ease of integration
8.2
(0 ratings)
-
(0 ratings)
Product Scalability
8.5
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.8
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.7
(0 ratings)
-
(0 ratings)
User Testimonials
GTM Studio Powered by ZoomInfoOracle Enterprise Data Quality
Likelihood to Recommend
We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
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  • Ease of adding localized and customized data quality formulations (for instance asking for Turkish Citizenship Number from governmental web service and checking whether data is the same with the output).
  • Finding the "golden record" from the duplicated records.
  • Adding and/or merging missing information from different data sources.
  • Using patterns and statistical functions to complete the data.
  • Address verification (can be localized).
  • Parsing of combination of records.
  • Enriching required data from free text (story told) inputs.
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Pros
  • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
  • The reporting allows us to easily see the performance of our ads. There is no guesswork.
  • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
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  • Address verification helps you filter bad data out and improve your data quality.
  • Strength by DnB enriched information to address the correct customer by address.
  • expert data profiling to help us quickly understand our current data health.
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Cons
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
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  • Updates are few and far between as this has transitioned to the Cloud and is the core engine for DIPC (Data Integration Platform Cloud).
  • Needs governance around the tool if multiple people are running reports (e.g. if someone is running a process, it locks out other users).
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Likelihood to Renew
I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
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No answers on this topic
Usability
ZoomInfo is a great tool! The real issue is justifying the cost of paying for the tool. If your business has the financial resources to use ZoomInfo, it's a great resource for increasing your pipeline, verifying contact information, and improving your sales team's overall efficiency.
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No answers on this topic
Reliability and Availability
I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
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No answers on this topic
Performance
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
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No answers on this topic
Support Rating
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
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No answers on this topic
Online Training
I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
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No answers on this topic
Implementation Rating
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
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No answers on this topic
Alternatives Considered
These other systems aren't in the same category as ZoomInfo Operations - I've not been motivated to look at any competitors of Ringlead / ZoomInfo Operations because I have always been very happy with what we get out of this platform. It was one of the first platforms I asked to have added to our tech stack when I joined this company.
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Oracle Enterprise Data Quality is affordable and I find it more resourceful. Using it is easy too thanks to the improved UI.
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Scalability
It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
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No answers on this topic
Return on Investment
  • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
  • With better prioritization, our team can get to the right people faster, speeding up sales cycles
  • We are seeing a stronger pipeline and more booked meetings from our BDR team
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  • Details verification, for instance, address ensure the quality of every operation is sustained.
  • Further, sales analytics improves the market share as customers get to apprehend the business needs.
  • Oracle Data Quality has consistent data connectivity, a standard way of improvising business requirements.
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ScreenShots