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Necessary tool, good value
July 30, 2022

Necessary tool, good value

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo OperationsOS

As a B2B sales and marketing organization, we need to identify the segment of our broader market that make sense to target and prospect into. This requires firmographic data, technographic data, and of course contact information and demographics. Getting this information allows us to enrich our CRM, segment our account base, prioritize and score based on various company attributes, and then identify contacts at the organization - with email addresses and phone numbers - to reach out to for business opportunities.
  • Company database
  • CRM Integration
  • List Matching with existing lists of companies
  • Chrome Extension
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
  • Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
  • Saved time in doing research and data population.
  • Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
The quality is sufficient to do a large portion of our intended outreach to aim for business goals. Given we have not compared it in day-to-day practice with a competitive tool – assuming any business like ours would purchase a tool/vendor for data needs – we don't have a meaningful way to compare it against other solutions that would offer the same benefits of providing data to segment, analyze, and use for outreach. But overall ZoomInfo or a similar tool is somewhat essential for certain outbound/sales go-to-market strategies.
Direct, out of the box integration. Feed data from ZI to HS. Works well.
As soon as we got access, we could start getting value. So, immediately. The only delay is in users learning to use the interface in an effective way – which takes a few hours of practice. So this can be done in one day or over some weeks. Pipeline for our business takes time to generate through emails and calls, so that took additional time.
Some limitations in data and functionality that pose a challenge. But overall a great and powerful tool
We assumed the top 2 had the same quality of data and functionality, so it became a price war and ZoomInfo offered the best deal. Other competitors seem to have sloppy data. While ZI does as well, given its age and maturity, it was a safe bet for us to make for a vendor.

Do you think ZoomInfo Operations delivers good value for the price?

Yes

Are you happy with ZoomInfo Operations's feature set?

Yes

Did ZoomInfo Operations live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Operations go as expected?

Yes

Would you buy ZoomInfo Operations again?

Yes

For company and contact data, ZoomInfo is a great tool to get what you need to run a sales and marketing operation. Some of this data is not easy to come by, but ZoomInfo has been at it for years and is on par for "data quality" compared to competitors – which are numerous. Emails will still bounce and phone numbers will be wrong from time to time, and often for certain companies, there will be few or no relevant contacts populated in the database. ZoomInfo is pretty good with querying and filtering. There are limits, but once familiar with the system, an operations manager can figure out the right way to query what we need.