Likelihood to Recommend Moat is well suited to implement into digital placements that are being served through third-party ad servers (
Campaign Manager , Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
Read full review Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
Read full review Pros Breaks down how well each creative has done in a campaign. Allows us to see the progress of a campaign through its time live. Can easily be organized to pull the data you're looking for. Can export into an excel doc to then dig deeper and format and look at data outside of Moat. Read full review Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through. Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at. Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers. Read full review Cons I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming. You have to manually wrap video tags with the MOAT pixel which can be a tedious process. Video and display are in separate interfaces so you have to export separately and then consolidate into one report. Read full review A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site. The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical. Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly. Read full review Likelihood to Renew As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Read full review Usability The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Mark Chiles Senior Vice President, Digital & Chief Digital Officer
Read full review Support Rating I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Read full review Alternatives Considered Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
Read full review Parse.ly does pretty well compared to
Chartbeat , particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But
Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
Read full review Return on Investment It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs. Measuring view ability ensures that clients media dollars are being viewed by the targeted audience. Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc. Read full review Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though. Read full review ScreenShots