Fin by Intercom vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fin by Intercom
Score 8.7 out of 10
N/A
Fin is Intercom’s AI Agent for customer service, designed to deliver high-quality answers, even for complex queries. It works with any helpdesk, or it can be paired with Intercom’s next-generation Helpdesk to get the full Intercom Customer Service Suite.
$0.99
one-time fee per outcome
Ortto
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 10,000 contacts
Pricing
Fin by IntercomOrtto
Editions & Modules
Fin with your current helpdesk
$0.99
one-time fee per outcome
Copilot add-on
$35
per month per user
Pro
$99
per month For analysis of 1,000 conversations
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin outcome
per month per seat
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Enterprise
Custom
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
Fin by IntercomOrtto
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFin comes with a 90-day money-back guarantee. Here's how it works: Intercom states that users who sign up for the Fin Guarantee Success Program and do not achieve at least a resolution rate of 65% will be paid $1M. This program is designed for high volume customers. Eligibility criteria: High volume customers (over 250k monthly conversions) in North America and Europe. Intercom states that phase one of this program will admit customers on Intercom Helpdesk or Zendesk.10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Community Pulse
Fin by IntercomOrtto
Features
Fin by IntercomOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Fin by Intercom
-
Ratings
Ortto
9.0
11 Ratings
17% above category average
WYSIWYG email editor00 Ratings8.911 Ratings
Dynamic content00 Ratings8.98 Ratings
Ability to test dynamic content00 Ratings8.98 Ratings
A/B testing00 Ratings8.98 Ratings
Mobile optimization00 Ratings8.910 Ratings
Email deliverability reporting00 Ratings9.911 Ratings
List management00 Ratings8.911 Ratings
Triggered drip sequences00 Ratings8.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Fin by Intercom
-
Ratings
Ortto
9.2
11 Ratings
16% above category average
Lead nurturing automation00 Ratings9.911 Ratings
Data quality management00 Ratings8.910 Ratings
Automated sales alerts and tasks00 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Fin by Intercom
-
Ratings
Ortto
8.9
9 Ratings
18% above category average
Event/webinar marketing00 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Fin by Intercom
-
Ratings
Ortto
8.9
8 Ratings
19% above category average
Social profile integration00 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Fin by Intercom
-
Ratings
Ortto
8.9
12 Ratings
19% above category average
Dashboards00 Ratings8.912 Ratings
Standard reports00 Ratings8.912 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Fin by Intercom
-
Ratings
Ortto
8.9
9 Ratings
18% above category average
API00 Ratings8.98 Ratings
Customizability00 Ratings8.99 Ratings
Integration with Salesforce.com00 Ratings8.97 Ratings
Best Alternatives
Fin by IntercomOrtto
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LocaliQ
LocaliQ
Score 8.7 out of 10
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Vbout
Score 9.9 out of 10
Medium-sized Companies
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
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Conversica
Conversica
Score 4.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
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User Ratings
Fin by IntercomOrtto
Likelihood to Recommend
8.7
(383 ratings)
8.9
(12 ratings)
Likelihood to Renew
10.0
(21 ratings)
-
(0 ratings)
Usability
8.7
(294 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
5.7
(10 ratings)
-
(0 ratings)
Online Training
7.4
(2 ratings)
-
(0 ratings)
Implementation Rating
6.6
(5 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Fin by IntercomOrtto
Likelihood to Recommend
Intercom
It's excellent when users often have trouble understanding certain aspects of your product, so you don't have to manually share the same information every time. It's less appropriate if your user problems are user-specific, as then you probably don't have every expected case covered in your documentation, which then requires Fin to have access to your codebase, at which point you might want to consider building your own agent.
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Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
Intercom
  • It is very easy to train
  • It does a great job of recommending answers when little context is given.
  • I love the ability to create a snippet to address issues in the moment or in the long term, based on FAQs.
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Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
Intercom
  • It seems some users really struggle to figure out how to escalate to a human (especially through email).
  • Not excited about how "soft" resolutions still count as resolutions and are paid for. Though some abandoned cases appear to be able to be concluded as "the user got the answer they needed", there are others where they clearly didn't, because they just open up another chat (or even more), trying to get more info. This pads the resolution stats and makes it seem more effective than it actually is.
  • Cost -- Fin is quite expensive. It helps us with scaling coverage, but we're not really saving money.
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Likelihood to Renew
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
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Ortto
No answers on this topic
Usability
Intercom
FIN is easy to set up and pretty quick to get everything the way you need (some things could be handled better), and you can preview how it's going to work before it's available to everyone. Since you can use FIN on multiple channels, you can save a lot of time by not having your team work on multiple chat platforms as well.
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Ortto
No answers on this topic
Reliability and Availability
Intercom
always there
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Ortto
No answers on this topic
Performance
Intercom
works perfect
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Ortto
No answers on this topic
Support Rating
Intercom
I can get help by asking Fin questions about itself. It answers accurately, citing its own Help Center resources with visuals. It can reason and dialogue well. But when it comes to getting human support for Fin, it is not as quick. It can sometimes take a few days. They are polite and well-meaning. Some things aren't their fault (product limitations), but there was one occasion where something took a long time to resolve with lots of back and forth but it was I who found out the error in the end that they missed, so they didn't really help resolve it.
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Ortto
No answers on this topic
Online Training
Intercom
Easy to know the learning path
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Ortto
No answers on this topic
Implementation Rating
Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
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Ortto
No answers on this topic
Alternatives Considered
Intercom
There are so many AI platforms available, and you could theoretically build a system using the available AI API's from any of the big platforms. However, I dont think it's as easy as this. Intercom is deliberately built for customer service, the features they are releasing a based on providing the best customer experience. If we were to build this ourselves or to use another platform we would be taking on the upkeep, using Fin is just much simpler as it's also our chosen ticketing platform so anything that Fin is not able to answer yet and escalated directly to our team with no extra effort required from our side.
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Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
Intercom
  • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
  • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
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Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Fin by Intercom Screenshots

Screenshot of Fin, delivering conversational support experience to customers.Screenshot of where to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.Screenshot of where to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of where to test answers, review the sources and settings that shape them, and get tailored recommendations to optimize performance.Screenshot of Fin, as it appears across email and live chat to phone, SMS, and social. Fin can answer any question, across any channel, any time.

Ortto Screenshots

Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.