Outbrain vs. Revcontent vs. Scoop.it Content Director

If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.

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It’s great if you want to show your ads to as many people as you can, but not good fit for performance marketing. It didn’t work for us and the lack of support made it easy to leave and not come back.

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Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there

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• Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
• Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
• Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.

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• Easy to get started and set up
• Low barrier for entry

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• Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
• Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
• Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.

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• Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
• High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.

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• Customer support/account management it’s impossible to talk to a human.
• Improving the quality of traffic. It gets fraudulent traffic.
• Adding more targeting options
• Spends your money

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• When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.

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Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.

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The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.

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It’s easy enough to use.

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Well thought out UI

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The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.

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We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."

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100% nonexistent. It’s a bot/faq. The absolute worst of any platform. I laughed when I read this question because it’s that bad.

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Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain

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They’re above Traffic Junky but below everyone else, second worst. Taboola was better (not by much) because an actual human spoke to me, great when dealing with large sums of money.

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We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.

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• None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.

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• Best days were -25% roi
• Worst days were -77% roi

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• I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media

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