Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$8.25
per month
Trend Vision One Endpoint Security
Score 8.6 out of 10
N/A
The Trend Vision One Endpoint Security platform provides antivirus and malware detection, and endpoint visibility. The product suite can be extended with associated applications that cover mobile endpoint protection, endpoint encryption, as well as network and server vulnerability protection.
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Before Trend Micro OfficeScan we used Symantec Endpoint Protection and although it was very easy to deploy and to update agents it couldn't find a virus if you pointed it out with a neon sign. We were always getting hit with different viruses but since we migrated to Trend we no longer have that problem. Trend has definitely been preventing those kind of outbreaks successfully.
The product has two important aspects, centralized console and an agent which is typically installed on every machine. When the product is installed on a dedicated server then all computers can readily get updated while in the same network (provided the agent is installed on every machine). This helps the machine to avoid any kind of virus attacks.
Even if the machines are not in the same network where the console is being run it can directly get all updates from the Trend Micro server directly and the machine is still protected. Hence, it is not necessary that users have to visit the office or internal network to get the update, once the agent is installed on the machine then they can get the update from anywhere as long as the machine has access to the Internet.
Once the agent is installed on the machine the users can themselves do a full scan and even check the logs themselves.
The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
They need to maintain the database in aperiodic manner with precise information
Only thing I would have to say that's negative is the reporting aspect. Basic reporting is good but still lacks some details. This is a problem with many of the software vendors I have encountered in the past as well. Reporting is still much better than most.
It is very easy to stick with a vendor year after year, and it is also easy to see the faults in a product and want to change. This is the first time I have renewed with an antiviurs provider as others have been less than ideal and caused issues where there were none before, so while it isn't perfect, it is the best of the bunch currently and I am hopeful that it will continue to improve in future versions.
I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
The dashboard is user-friendly and allows for an IT admin to quickly deploy the software. The users do not even notice the program running in the background. From the dashboard the IT department can monitor all the workstations for issues and maintain good health of the network.
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
It has been difficult at sometimes, the support people at one point told me that they couldn't tell me information about OfficeScan because it was knowledge that was passed down from engineer to engineer. The issue was that if you used the msi for the install any further installs would require the msi to have the same exact name or else the install fails and corrupts the install. This information is not listed anywhere on trends website. Support kept trying to get me to use the exe for installs instead, but we use SCCM and msi's work better. We had to write a script to come up with a solution so that we could uninstall the software and install the new software. Trend did provide the technical expertise to help with the script and had us work with one of the developers in order to resolve that issue. So they did fix their screw up but it took a while and several complaints.
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
For me, Trend Micro Apex One with its low performance is the best option at the time to buy a solution like this, with its flexibility through on-premises or saas deployment options you can choose the option that best fix to you, has an advanced automated threat detection and response against an ever-growing variety of threats.
The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
Since the product is a full suite of protection rolled into a single product, we've seen ROI through cost reduction and simplified management. And while we haven't measured performance, one would logically assume that systems will perform better with a single product installed vs several.
While we haven't measured performance, one would logically assume that systems will perform better with a single product installed vs several.
