Likelihood to Recommend
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.
Read full review Pros Create social content from briefing all the way through to the approval process. Social planner for managing topics and content streams across multiple channels. Robust API and integrations. Image library (with cost-free access/rights to stock photo libraries). Frequent updates to the platform. Built-in community management. Read full review Providing actionable data the moment that you need it Providing a clear and easy to use UX Very flexible when it comes to the configuration for your particular business Read full review Cons A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time. At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database). Read full review It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve. Read full review Likelihood to Renew
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
Read full review Return on Investment Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular. Percolate also helps save time because you are able to schedule social media posts across channels easily. It has also been an easy way to work with remote team members, which is very helpful. Read full review It had a positive ROI in terms of support they provide and custom based approach to all our media partners Readiness to find solutions to any type of question we might have Read full review ScreenShots Percolate, now part of Seismic Screenshots