Percolate, now part of Seismic vs. smartocto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Percolate, now part of Seismic
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
smartocto
Score 8.3 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
Pricing
Percolate, now part of Seismicsmartocto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Percolate, now part of Seismicsmartocto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional Details
More Pricing Information
Community Pulse
Percolate, now part of Seismicsmartocto
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Percolate, now part of Seismicsmartocto
Content Creation
Comparison of Content Creation features of Product A and Product B
Percolate, now part of Seismic
8.6
12 Ratings
7% above category average
smartocto
-
Ratings
Ideation8.610 Ratings00 Ratings
Approval workflows8.612 Ratings00 Ratings
Content collaboration8.110 Ratings00 Ratings
Content calendar8.512 Ratings00 Ratings
Network for content licensing/production9.34 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Percolate, now part of Seismic
8.4
12 Ratings
3% above category average
smartocto
-
Ratings
Content hub7.611 Ratings00 Ratings
Content distribution8.611 Ratings00 Ratings
Content promotion9.09 Ratings00 Ratings
Content automation8.511 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Percolate, now part of Seismic
9.4
12 Ratings
19% above category average
smartocto
-
Ratings
Closed-loop tracking and reporting9.010 Ratings00 Ratings
Content performance analytics10.012 Ratings00 Ratings
Campaign optimization dashboard9.02 Ratings00 Ratings
Best Alternatives
Percolate, now part of Seismicsmartocto
Small Businesses
Vyond
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Score 8.8 out of 10
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Score 8.4 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.8 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
Enterprises
Vyond
Vyond
Score 8.8 out of 10
Alteryx
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Score 9.0 out of 10
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User Ratings
Percolate, now part of Seismicsmartocto
Likelihood to Recommend
8.5
(13 ratings)
8.3
(8 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Percolate, now part of Seismicsmartocto
Likelihood to Recommend
Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
Read full review
smartocto
Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.
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Pros
Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
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smartocto
  • Providing actionable data the moment that you need it
  • Providing a clear and easy to use UX
  • Very flexible when it comes to the configuration for your particular business
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Cons
Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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smartocto
  • It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
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Likelihood to Renew
Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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smartocto
No answers on this topic
Implementation Rating
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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smartocto
No answers on this topic
Alternatives Considered
Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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smartocto
smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
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Return on Investment
Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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smartocto
  • It had a positive ROI in terms of support they provide and custom based approach to all our media partners
  • Readiness to find solutions to any type of question we might have
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ScreenShots

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts