Percolate, now part of Seismic vs. Uptempo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Percolate, now part of Seismic
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Uptempo
Score 8.5 out of 10
N/A
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.N/A
Pricing
Percolate, now part of SeismicUptempo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Percolate, now part of SeismicUptempo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Percolate, now part of SeismicUptempo
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Percolate, now part of SeismicUptempo
Content Creation
Comparison of Content Creation features of Product A and Product B
Percolate, now part of Seismic
8.6
12 Ratings
6% above category average
Uptempo
-
Ratings
Ideation8.610 Ratings00 Ratings
Approval workflows8.612 Ratings00 Ratings
Content collaboration8.110 Ratings00 Ratings
Content calendar8.512 Ratings00 Ratings
Network for content licensing/production9.34 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Percolate, now part of Seismic
8.4
12 Ratings
4% above category average
Uptempo
-
Ratings
Content hub7.611 Ratings00 Ratings
Content distribution8.611 Ratings00 Ratings
Content promotion9.09 Ratings00 Ratings
Content automation8.511 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Percolate, now part of Seismic
9.4
12 Ratings
18% above category average
Uptempo
-
Ratings
Closed-loop tracking and reporting9.110 Ratings00 Ratings
Content performance analytics10.012 Ratings00 Ratings
Campaign optimization dashboard9.12 Ratings00 Ratings
Best Alternatives
Percolate, now part of SeismicUptempo
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Kantata PS Cloud
Kantata PS Cloud
Score 7.2 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Percolate, now part of SeismicUptempo
Likelihood to Recommend
8.5
(13 ratings)
8.0
(22 ratings)
Likelihood to Renew
10.0
(2 ratings)
6.4
(5 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
7.9
(10 ratings)
User Testimonials
Percolate, now part of SeismicUptempo
Likelihood to Recommend
Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
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Pros
Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Read full review
Cons
Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • Integrate the marketing department closer to the other companies departments output.
  • Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
  • We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
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Likelihood to Renew
Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
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Usability
Discontinued Products
No answers on this topic
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Easy to use and allows you to track just about anything that's important to your business
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Implementation Rating
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
No answers on this topic
Alternatives Considered
Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
We have just used Bynder for some time but when we compared its performance with Uptempo we instantly knew it was superior in most of the aspects. It had better data analysis accurate reports and helped us track and manage our budget, so overall we were really happy with Uptempo.
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Return on Investment
Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
  • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
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ScreenShots

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar

Uptempo Screenshots

Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.