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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Percolate, now part of Seismic

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A

    Uptempo

    Score7.7 out of 10
    N/AUptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.N/A
    Pricing
    Percolate, now part of SeismicUptempo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Percolate, now part of SeismicUptempo
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Percolate, now part of SeismicUptempo
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Features
    Percolate, now part of SeismicUptempo
    Content Creation
    Comparison of Content Creation features of Percolate, now part of Seismic and Uptempo
    Feature
    Percolate, now part of Seismic
    8.5
    13 Ratings
    8% above category average
    Uptempo
    -
    Ratings
    Ideation7.011 Ratings00 Ratings
    Approval workflows9.013 Ratings00 Ratings
    Content collaboration9.011 Ratings00 Ratings
    Content calendar8.013 Ratings00 Ratings
    Network for content licensing/production9.34 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Percolate, now part of Seismic and Uptempo
    Feature
    Percolate, now part of Seismic
    7.8
    13 Ratings
    0% below category average
    Uptempo
    -
    Ratings
    Content hub8.012 Ratings00 Ratings
    Content distribution8.012 Ratings00 Ratings
    Content promotion7.010 Ratings00 Ratings
    Content automation8.012 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Percolate, now part of Seismic and Uptempo
    Feature
    Percolate, now part of Seismic
    7.3
    13 Ratings
    1% below category average
    Uptempo
    -
    Ratings
    Closed-loop tracking and reporting7.011 Ratings00 Ratings
    Content performance analytics7.013 Ratings00 Ratings
    Campaign optimization dashboard8.03 Ratings00 Ratings
    Best Alternatives
    Percolate, now part of SeismicUptempo
    Small Businesses
    Contently
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    No answers on this topic
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Percolate, now part of SeismicUptempo
    Likelihood to Recommend
    9.0
    (14 ratings)
    8.7
    (24 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    6.4
    (5 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    7.8
    (10 ratings)
    User Testimonials
    Percolate, now part of SeismicUptempo
    Likelihood to Recommend
    Discontinued Products
    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Incentivized
    Read full review
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
    Read full review
    Pros
    Discontinued Products
    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Incentivized
    Read full review
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
    • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
    • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
    Read full review
    Cons
    Discontinued Products
    • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
    • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
    Read full review
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    • Integrate the marketing department closer to the other companies departments output.
    • Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
    • We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Incentivized
    Read full review
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Easy to set up approval flows, but not always necessary to follow all the requires steps
    Incentivized
    Read full review
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    Easy to use and allows you to track just about anything that's important to your business
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
    Read full review
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
    Incentivized
    Read full review
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    Uptempo can integrate with other helpful tools, making it so powerful in achieving tasks. The cost of licensing is relatively cheaper compared to other software. It is also more efficient and saves a lot of time. The sales team also offered us a lot of training.
    Read full review
    Return on Investment
    Discontinued Products
    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Incentivized
    Read full review
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
    • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
    Incentivized
    Read full review
    ScreenShots

    Percolate, now part of Seismic Screenshots

    Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar

    Uptempo Screenshots

    Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.