Perfect Audience vs. Skai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
Skai
Score 8.7 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Pricing
Perfect AudienceSkai
Editions & Modules
No answers on this topic
Kenshoo
$10,000
Starting Price
Offerings
Pricing Offerings
Perfect AudienceSkai
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
Perfect AudienceSkai
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Perfect Audience
8.0
1 Ratings
8% above category average
Skai
7.1
10 Ratings
4% below category average
Data Transfer8.01 Ratings8.510 Ratings
DSP integration8.01 Ratings5.75 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Perfect Audience
8.4
1 Ratings
7% above category average
Skai
6.1
11 Ratings
25% below category average
Ad campaign creation8.01 Ratings7.611 Ratings
Ad deployment9.01 Ratings7.611 Ratings
Display advertising9.01 Ratings4.310 Ratings
Ad display and retargeting segmentation8.01 Ratings4.810 Ratings
Sequence targeting8.01 Ratings6.39 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Perfect Audience
8.3
1 Ratings
6% above category average
Skai
7.3
12 Ratings
6% below category average
Ad dashboards8.01 Ratings7.612 Ratings
Ad performance reports9.01 Ratings9.812 Ratings
Ad conversion tracking9.01 Ratings6.712 Ratings
Ad attribution reporting8.01 Ratings7.611 Ratings
Cross-channel ad management8.01 Ratings5.810 Ratings
Ad forecasting and optimization8.01 Ratings6.211 Ratings
Best Alternatives
Perfect AudienceSkai
Small Businesses
Google Ad Manager
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Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
The Trade Desk
The Trade Desk
Score 7.8 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
Perfect AudienceSkai
Likelihood to Recommend
8.0
(1 ratings)
9.2
(17 ratings)
Likelihood to Renew
-
(0 ratings)
7.8
(3 ratings)
Usability
9.0
(1 ratings)
9.5
(2 ratings)
Availability
-
(0 ratings)
3.6
(1 ratings)
Support Rating
6.0
(1 ratings)
9.5
(2 ratings)
User Testimonials
Perfect AudienceSkai
Likelihood to Recommend
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Pros
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
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Cons
Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Likelihood to Renew
Marin Software
No answers on this topic
Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
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Usability
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
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Support Rating
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Skai
Very responsive and bring fast answers for problems
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Alternatives Considered
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
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Return on Investment
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
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ScreenShots