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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PFL Direct Mail Platform

    Score9 out of 10
    N/APFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…

    $40,000

    per year

    ShippingEasy

    Score8 out of 10
    N/AShippingEasy, an Auctane (formerly Stamps.com) company, offers their cloud-based ecommerce shipping platform, providing full support for USPS, UPS, FedEx and integrating with online marketplaces such as Amazon, eBay, Etsy, Shopify, BigCommerce, WooCommerce, Volusion, and others. ShippingEasy allows automated order tracking with fulfillment data, and inventory levels to populate in real time.

    $5

    per month 50 shipments per month

    Pricing
    PFL Direct Mail PlatformShippingEasy
    Editions & Modules
    No answers on this topic
    Starter
    $5.00
    per month 50 shipments per month
    Basic
    $29.00
    per month 500 shipments per month.
    Plus
    $49.00
    per month 1,500 shipments per month.
    Select
    $69.00
    per month 3,000 shipments per month.
    Premium
    $99.00
    per month 6,000 shipments per month.
    Enterprise
    $159.00
    per month 10,000 shipments per month.
    Offerings
    Pricing Offerings
    PFL Direct Mail PlatformShippingEasy
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$10,000No setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    PFL Direct Mail PlatformShippingEasy
    Considered Both Products
    PFL
    No answer on this topic
    Auctane (Stamps.com, Inc)
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    28 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    No answers on this topic
    Happy with the feature set
    84%
    Happy with the feature set
    27 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    81%
    Lived up to sales and marketing promises
    21 Answers
    No answers on this topic
    Implementation went as expected
    84%
    Implementation went as expected
    21 Answers
    No answers on this topic
    Best Alternatives
    PFL Direct Mail PlatformShippingEasy
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Sendoso
    Score8.2 out of 10
    No answers on this topic
    Enterprises
    Sendoso
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PFL Direct Mail PlatformShippingEasy
    Likelihood to Recommend
    9.0
    (33 ratings)
    10.0
    (4 ratings)
    Likelihood to Renew
    7.3
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.4
    (3 ratings)
    1.2
    (2 ratings)
    Product Scalability
    9.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    PFL Direct Mail PlatformShippingEasy
    Likelihood to Recommend
    PFL
    The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
    Incentivized
    Read full review
    Auctane (Stamps.com, Inc)
    ShippingEasy is perfect for a small business that needs the inventory system but doesn't want to pay through the nose. The customer service is excellent - they help you in set up, making changes, and make sure you understand how to use it. They save me time in managing our inventory and save me time when there is a problem - I call and get an answer right away. Plus if there is a system wide problem, which there rarely is, they make announcements and keep us up to date during and after
    Incentivized
    Read full review
    Pros
    PFL
    • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
    • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
    • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
    • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
    Incentivized
    Read full review
    Auctane (Stamps.com, Inc)
    • ShippingEasy makes it very easy to set up shipping rules for various scenarios so that shipping is fairly automated. It really is a click and ship type set up.
    • ShippingEasy integrates into our BigCommerce platform very well. We very rarely have any issues with ShippingEasy syncing orders and shipping status to BigCommerce and vise versa.
    • ShippingEasy's marketing service is very easy to use. It makes email campaign design extremely easy and aesthetically pleasing and it also makes automated emails very easy to set up as well.
    Incentivized
    Read full review
    Cons
    PFL
    • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
    • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
    • We would like to see more support from team members in the post-onboarding process.
    Incentivized
    Read full review
    Auctane (Stamps.com, Inc)
    • Fails to sync with the store consistently.
    • Integration with Stamps.com is problematic.
    Incentivized
    Read full review
    Likelihood to Renew
    PFL
    I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
    Incentivized
    Read full review
    Auctane (Stamps.com, Inc)
    No answers on this topic
    Usability
    PFL
    The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
    Incentivized
    Read full review
    Auctane (Stamps.com, Inc)
    No answers on this topic
    Support Rating
    PFL
    Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
    Incentivized
    Read full review
    Auctane (Stamps.com, Inc)
    ShippingEasy customer support is excellent. We rarely have to wait on hold, the reps are knowledgeable, well trained, well spoken, and understand technical issues. They listen carefully to make sure they understand the issue and check if they do not know something. I feel confident that I am getting correct information and rarely have to make more than one phone call to get an issue corrected.
    Incentivized
    Read full review
    Alternatives Considered
    PFL
    JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
    Incentivized
    Read full review
    Auctane (Stamps.com, Inc)
    ShippingEasy works well across multiple apps and offers better interface, in my opinion
    Read full review
    Scalability
    PFL
    It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
    Incentivized
    Read full review
    Auctane (Stamps.com, Inc)
    No answers on this topic
    Return on Investment
    PFL
    • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
    Incentivized
    Read full review
    Auctane (Stamps.com, Inc)
    • ShippingEasy has really had a positive impact overall on our business. It is very simple to use and the flexibility of the shipping rules has more or less automated shipping. So for a small organization like ourselves, it allows us to reduce overhead by not having to have multiple employees to ship.
    • It also has helped reduce overhead significantly by switching our email marketing from Constant Contact. It is about a 10th of the price and has more functionality. So that was definitely a no-brainer
    • All in all, ShippingEasy helps us reduce overhead the most in labor. It is extremely easy to use so a lot less of our time is devoted to shipping concerns such as manually entering shipments like before and making sure shipment information is transferred over to BigCommerce, or doing return labels. Everything integrates so well it is essentially automated.
    Incentivized
    Read full review
    ScreenShots

    PFL Direct Mail Platform Screenshots

    Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options