pharosIQ is a provider of first-party intent-driven lead and demand generation solutions, delivering insights and demand for B2B organizations’ sales and marketing success.
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ResponsePoint
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
ResponsePoint is a tech-enabled revenue partner for CROs, CMOs, and RevOps leaders — combining data, people, and technology to solve today’s pipeline challenges and prepare for tomorrow’s. From curated TAMs to campaign execution to predictive lead scoring, the firm helps B2B growth teams scale.
pharosIQ delivered well on our TOFU ask with scaled lead delivery across 5 geographies. Having a single vendor POC helped to streamline communications across the global campaigns to ensure quality, quantity and fulfillment was continually fulfilled. We struggled with the mid-funnel program as the conversion forward was not very successful to sales ready leads. We also did not hit the benchmark of survey completions as originally proposed from pharosIQ from other customers who completed this campaign.
ResponsePoint works great when you’re trying to reach senior B2B decision-makers and need more than just basic lead gen. It helped us re-engage cold accounts and improve our pipeline conversion rate. You may have to define your audience or have your strengths and target personas in place when you approach ResponsePoint. In either case, they will help you figure out solutions for you.
Identifying serious prospects which saves us a lot of time by helping us focus on the leads that matter most.
Personalized outreach that really connects and has helped us get in touch with decision-makers who are usually hard to reach and much more likely to respond.
Reviving cold or lost accounts by re-engaging accounts that had gone cold or been missed earlier and warm up these contacts, turning dormant leads into active conversations and new opportunities for us.
pharosIQ is easy to use and work with. Their team is great at communicating, very responsive, and will work closely with you to ensure the success of your programs. They act as a true partner, and tailor their services to your needs. I would certainly recommend working with pharosIQ to a friend
Excellent partners in our demand generation programs and have supported us immensely in our prioritization efforts saving hours of work and $ spent on advertising.
I am happy with the relationship and the attention we get from pharosIQ throughout our interactions, maintaining this is key to getting the best possible leads for our clients, Yasmin and Colin have always been very clear in what they can and cannot do which I fully appreciate. The reporting is always on a weekly basis and more if requested, and communication is key in our industry. I am wholly satisfied to continue the working relationship, and I thank the MRP team for their Support.
pharosIQ wins in the customer service department. I will say, Anteriad tends to deliver more accurate leads that fit within our ICP. We are also considering running other programs with Anteriad. So, similarly, pharosIQ is also pivoting our strategy to help us meet our goals. I think both are comparable products and/or companies.
