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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Piano Amplifier

    Score8 out of 10
    N/AA solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.N/A

    Tracx

    Score7 out of 10
    Enterprise companies (1,001+ employees)
    Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
    Pricing
    Piano AmplifierTracx
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Piano AmplifierTracx
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Piano AmplifierTracx
    Listening/monitoring
    Comparison of Listening/monitoring features of Piano Amplifier and Tracx
    Feature
    Piano Amplifier
    5.0
    2 Ratings
    42% below category average
    Tracx
    -
    Ratings
    Boolean keyword searches5.12 Ratings00 Ratings
    Filtering out noise/spam4.62 Ratings00 Ratings
    Sentiment analysis5.12 Ratings00 Ratings
    Broad channel coverage5.12 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Piano Amplifier and Tracx
    Feature
    Piano Amplifier
    5.1
    3 Ratings
    46% below category average
    Tracx
    -
    Ratings
    Content planning and scheduling5.13 Ratings00 Ratings
    Audience targeting5.13 Ratings00 Ratings
    Content optimization5.13 Ratings00 Ratings
    Workflow management5.13 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Piano Amplifier and Tracx
    Feature
    Piano Amplifier
    5.0
    3 Ratings
    48% below category average
    Tracx
    -
    Ratings
    Automated routing and prioritization5.12 Ratings00 Ratings
    Customer interaction histories4.62 Ratings00 Ratings
    Bulk actions5.13 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Piano Amplifier and Tracx
    Feature
    Piano Amplifier
    5.1
    3 Ratings
    41% below category average
    Tracx
    -
    Ratings
    Lead generation5.13 Ratings00 Ratings
    Content marketing5.13 Ratings00 Ratings
    Paid media management5.13 Ratings00 Ratings
    Campaigns and promotions5.13 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Piano Amplifier and Tracx
    Feature
    Piano Amplifier
    5.7
    3 Ratings
    37% below category average
    Tracx
    -
    Ratings
    Twitter5.13 Ratings00 Ratings
    Facebook5.13 Ratings00 Ratings
    LinkedIn5.13 Ratings00 Ratings
    Google+9.01 Ratings00 Ratings
    Instagram5.13 Ratings00 Ratings
    Pinterest5.12 Ratings00 Ratings
    YouTube5.12 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Piano Amplifier and Tracx
    Feature
    Piano Amplifier
    5.1
    3 Ratings
    41% below category average
    Tracx
    -
    Ratings
    Campaign success analytics5.13 Ratings00 Ratings
    Real-time tracking5.13 Ratings00 Ratings
    Competitor analysis5.12 Ratings00 Ratings
    Account management
    Comparison of Account management features of Piano Amplifier and Tracx
    Feature
    Piano Amplifier
    7.1
    3 Ratings
    11% below category average
    Tracx
    -
    Ratings
    Role-based user permissions & privileges7.13 Ratings00 Ratings
    Mobile access7.13 Ratings00 Ratings
    Best Alternatives
    Piano AmplifierTracx
    Small Businesses
    Sendible
    Score7.2 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Piano AmplifierTracx
    Likelihood to Recommend
    5.6
    (5 ratings)
    9.0
    (9 ratings)
    Likelihood to Renew
    9.0
    (2 ratings)
    8.3
    (4 ratings)
    Usability
    5.1
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    5.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Piano AmplifierTracx
    Likelihood to Recommend
    Piano Software
    SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
    Read full review
    Tracx
    Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
    Incentivized
    Read full review
    Pros
    Piano Software
    • Posts without human input.
    • Monitors algorithms.
    • Easy to use interface.
    Incentivized
    Read full review
    Tracx
    • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
    • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
    Incentivized
    Read full review
    Cons
    Piano Software
    • I'd like to open up windows for more than one account/platform at time.
    Incentivized
    Read full review
    Tracx
    • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
    • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
    Incentivized
    Read full review
    Likelihood to Renew
    Piano Software
    • Clarity of communication
    • Quality of product
    • Its sheer utility
    • How we now rely on it greatly
    • Reasonable price point
    Incentivized
    Read full review
    Tracx
    Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
    Incentivized
    Read full review
    Usability
    Piano Software
    I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
    Read full review
    Tracx
    No answers on this topic
    Support Rating
    Piano Software
    They don’t seem to understand the issues when we explain them.
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Alternatives Considered
    Piano Software
    We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
    Incentivized
    Read full review
    Tracx
    I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
    Incentivized
    Read full review
    Return on Investment
    Piano Software
    • Increased engagement
    • ROI
    • Efficiency
    • Transparency/data/insight
    Incentivized
    Read full review
    Tracx
    • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
    Incentivized
    Read full review
    ScreenShots

    Tracx Screenshots

    Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.