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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PLANOLY

    Score7.5 out of 10
    N/APLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.

    $16

    per month

    Viralheat (Discontinued)

    Score5.1 out of 10
    N/AViralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.N/A
    Pricing
    PLANOLYViralheat (Discontinued)
    Editions & Modules
    Social Planner Starter
    $16
    per month up to 1 user
    Creator Pro
    $20
    per month
    Social Planner Growth
    $28
    per month up to 3 users
    Social Planner Pro
    $43
    per month up to 6 users
    Creator Pro Plus
    $54
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    PLANOLYViralheat (Discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount offered for annual billing.—
    More Pricing Information
    Features
    PLANOLYViralheat (Discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of PLANOLY and Viralheat (Discontinued)
    Feature
    PLANOLY
    10.0
    1 Ratings
    27% above category average
    Viralheat (Discontinued)
    -
    Ratings
    Boolean keyword searches10.01 Ratings00 Ratings
    Sentiment analysis10.01 Ratings00 Ratings
    Broad channel coverage10.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of PLANOLY and Viralheat (Discontinued)
    Feature
    PLANOLY
    10.0
    2 Ratings
    20% above category average
    Viralheat (Discontinued)
    -
    Ratings
    Content planning and scheduling10.02 Ratings00 Ratings
    Audience targeting10.01 Ratings00 Ratings
    Content optimization10.01 Ratings00 Ratings
    Workflow management10.01 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of PLANOLY and Viralheat (Discontinued)
    Feature
    PLANOLY
    8.0
    2 Ratings
    2% below category average
    Viralheat (Discontinued)
    -
    Ratings
    Automated routing and prioritization10.01 Ratings00 Ratings
    Customer interaction histories7.12 Ratings00 Ratings
    Bulk actions7.12 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of PLANOLY and Viralheat (Discontinued)
    Feature
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Viralheat (Discontinued)
    -
    Ratings
    Lead generation7.01 Ratings00 Ratings
    Content marketing7.12 Ratings00 Ratings
    Paid media management10.01 Ratings00 Ratings
    Campaigns and promotions8.02 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of PLANOLY and Viralheat (Discontinued)
    Feature
    PLANOLY
    10.0
    2 Ratings
    18% above category average
    Viralheat (Discontinued)
    -
    Ratings
    Twitter10.01 Ratings00 Ratings
    Facebook10.02 Ratings00 Ratings
    LinkedIn10.01 Ratings00 Ratings
    Instagram10.02 Ratings00 Ratings
    Pinterest10.02 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of PLANOLY and Viralheat (Discontinued)
    Feature
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Viralheat (Discontinued)
    -
    Ratings
    Campaign success analytics8.02 Ratings00 Ratings
    Real-time tracking8.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of PLANOLY and Viralheat (Discontinued)
    Feature
    PLANOLY
    9.0
    2 Ratings
    13% above category average
    Viralheat (Discontinued)
    -
    Ratings
    Role-based user permissions & privileges10.01 Ratings00 Ratings
    Mobile access8.02 Ratings00 Ratings
    Best Alternatives
    PLANOLYViralheat (Discontinued)
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PLANOLYViralheat (Discontinued)
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.3
    (14 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.3
    (13 ratings)
    Usability
    9.0
    (2 ratings)
    9.1
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.8
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    PLANOLYViralheat (Discontinued)
    Likelihood to Recommend
    PLANOLY
    Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
    Incentivized
    Read full review
    Discontinued Products
    If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.
    Read full review
    Pros
    PLANOLY
    • Grid view
    • AI Caption generator
    • Auto post feature
    Incentivized
    Read full review
    Discontinued Products
    • Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.
    • Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.
    • The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.
    Read full review
    Cons
    PLANOLY
    • overall not very many points I would add for improvement
    Incentivized
    Read full review
    Discontinued Products
    • Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
    • Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
    • Would love to see a calendar view of the scheduled posts as well as the current list view.
    Read full review
    Likelihood to Renew
    PLANOLY
    No answers on this topic
    Discontinued Products
    Viralheat provided our team with the kind of monitoring tool we were looking for. As an added bonus, they had a member of their team brainstorm the best ways for us to set up our account to ensure we weren’t missing anything. Great customer service.
    Read full review
    Usability
    PLANOLY
    PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
    Incentivized
    Read full review
    Discontinued Products
    I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
    Read full review
    Support Rating
    PLANOLY
    The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
    Incentivized
    Read full review
    Discontinued Products
    The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
    Read full review
    Implementation Rating
    PLANOLY
    No answers on this topic
    Discontinued Products
    We were up and running within an hour.
    Read full review
    Alternatives Considered
    PLANOLY
    I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
    Incentivized
    Read full review
    Discontinued Products
    We chose Viralheat because it allowed us to do multiple things from one tool. We were able to monitor our brand mentions after each video, song, or album release - this provided us with valuable feedback abouout our brand and music. We were also able to connect our accounts and engage directly with our fans as well as post new content. We monitored the analytics around each release and campaign and were able to determine which were successful.
    Read full review
    Return on Investment
    PLANOLY
    • It allowed us to engage with potential customers for clients in an easy way
    • Our follower count went up by a steady 100 followers per week
    • Our numbers for viewers on videos and IG Lives doubled
    Incentivized
    Read full review
    Discontinued Products
    • Viralheat has helped me understand how real-life users react to things I build and/or test.
    • I’ve gotten a better understanding of my space and the relevant news surrounding it. This helps me build a better product.
    • It saves me a lot of time. I’m able to quickly monitor what’s important to me.
    Read full review
    ScreenShots