Using Viralheat Across the Enterprise - Highly Recommended
October 31, 2014
Using Viralheat Across the Enterprise - Highly Recommended
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Viralheat
Vivint uses Viralheat across a few different departments - marketing and communication, sales, and customer success. Social media plays such a major role in the world today that we noticed it touched multiple departments and looked for a solution that spanned the different areas. Marketing and communications uses it for brand monitoring, messaging, and content. Sales uses Viralheat's lead identification feature to locate potential new leads. And customer success uses the tool to engage with our current and potential customers.
- Lead Identification - We use this feature heavily. In our industry people are always looking to feel more protected so we've found that these leads are often hotter than others.
- Monitoring - They topic profiles allow us to monitor for specific keywords that matter to us and our business.
- Cross-functional - Many people on different teams can seamlessly use this tool to communicate with one another. This saves us a lot of time and manual work.
- It would be great if we could customize reports since different departments use the tool.
- The team & seat functionality is great, but there was just a little snag in the setup (an extra step that could be eliminated)
- Added business - the lead identification has worked wonders with filling our funnel with qualified leads. The best part is the leads pretty much self-qualify themselves so our ROI has been impressive.
- Efficiency - it's great to have a tool that three different departments can use. Saves a lot of time and manual work.
- Cost Effective - we use one tool to manage our social. It definitely beats out the multiple tools we were considering in the past.
We selected Viralheat for a number of reasons but the biggest factors were because it had the lowest TCO (total cost of ownership) for the features available and the fact that we only had to purchase one tool. During the selection process we demoed with a handful of other SMM tools but realized that we would need to purchase two or more subscriptions if we wanted to get what Viralheat was offering in one.
20 - Vivint uses Viralheat across three major departments (listed below).
Marcom team - PR, social media, and marketing all use Viralheat to manage Vivint's social presence and push out content
Sales team - SDRs use Viralheat for lead generation and lead identification to increase the funnel
Customer success - Associates use Viralheat to communicate with current customers
Marcom team - PR, social media, and marketing all use Viralheat to manage Vivint's social presence and push out content
Sales team - SDRs use Viralheat for lead generation and lead identification to increase the funnel
Customer success - Associates use Viralheat to communicate with current customers
Viralheat Implementation
- Vendor implemented
Change management was minimal
Viralheat Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Yes it was resolved very quickly.
Our bulk scheduling was uploaded erroneously and the content team needed a quick fix to makes sure the messages sent out contained the links we wanted to share. As soon as we contacted support they ensured they would talk with the dev team. Within a couple of hours, the fix was identified and employed.