Best value tool in the space and the best tool for measuring the effectiveness of your Content Marketing.
Overall Satisfaction with Viralheat
We are using Viralheat across the marketing and product management teams. Viralheat is our primary tool for the following:
- Aligning our social media calendar to our marketing themes and then
- Managing the execution of our social media and content marketing calendars.
- Measuring sentiment is not an easy task and Viralheat provides a simple but effective way to follow the sentiment trend.
- Tracking competitor's activity and also sentiment around their brand.
- It's easy to create posts using the Viralheat widget, or directly from within the web application and then managing the calendar of posts.
- Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
- Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
- Would love to see a calendar view of the scheduled posts as well as the current list view.
- It has made it much easier to understand what Content Marketing activities are driving awareness and engagement.
- It has also made it possible to understand which Content Marketing activities are actually moving the needle (e.g. driving brand sentiment)
- It has made it easier for our Marketing team to stay on-top of our Content Marketing calendar more consistently and learn from their activities.
4 - The team using Viralheat represents the following business functions:
- Marketing
- Content Marketing
- Brand Management
- Product Development