Best value tool in the space and the best tool for measuring the effectiveness of your Content Marketing.
Alex Samano | TrustRadius Reviewer
October 14, 2014

Best value tool in the space and the best tool for measuring the effectiveness of your Content Marketing.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hosted paid version

Modules Used

  • All features

Overall Satisfaction with Viralheat

We are using Viralheat across the marketing and product management teams. Viralheat is our primary tool for the following:

  1. Aligning our social media calendar to our marketing themes and then
  2. Managing the execution of our social media and content marketing calendars.
As a plus, we are monitoring brand sentiment with Viralheat as well.
  • Measuring sentiment is not an easy task and Viralheat provides a simple but effective way to follow the sentiment trend.
  • Tracking competitor's activity and also sentiment around their brand.
  • It's easy to create posts using the Viralheat widget, or directly from within the web application and then managing the calendar of posts.
  • Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
  • Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
  • Would love to see a calendar view of the scheduled posts as well as the current list view.
  • It has made it much easier to understand what Content Marketing activities are driving awareness and engagement.
  • It has also made it possible to understand which Content Marketing activities are actually moving the needle (e.g. driving brand sentiment)
  • It has made it easier for our Marketing team to stay on-top of our Content Marketing calendar more consistently and learn from their activities.
4 - The team using Viralheat represents the following business functions:

  • Marketing
  • Content Marketing
  • Brand Management
  • Product Development
This is Viralheat's biggest strength. Their ability to listen and interpret activity across channels, is the main reason why we went with Viralheat to support our efforts.
Viralheat does a good job in this area and they are continuing to improve, but its not their strongest suit. You will probably find better tools to do this, however you will miss out on being able to measure results not only on impressions and engagement, but also around sentiment.
Acquisio is significantly more expensive than Viralheat and we did not find the features to be very different. In fact, we did not find Acquisio providing the same level of functionality around sentiment. The area where Acquisio was stronger was on paid digital advertising.
There are no other tools out there that offer an equivalent level of functionality for the cost. We continue to monitor the space to see if we can find a tool that includes paid digital marketing analytics, but all tools that include this functionality are 3-5x the cost. Viralheat continues to be the best value.
Spend time understanding how the posts will actually work on each of the platforms you intend to use (e.g. Facebook, LinkedIn, Twitter). The posts behave differently depending on which platform you are posting to. In some cases, depending on your requirements, you may need to still post natively (you can still track the links with Viralheat).