Item: Viralheat (Discontinued)
Rating: 9
Author: Anand Saggi

Overall Satisfaction with Viralheat

Use Cases and Deployment Scope

We are working on building a new type of television streaming technology and wanted to see what people are saying in the market. We use Viralheat for its monitoring capabilities to locate conversations around our space and competitor products to gain insight on how they are being received. We use Viralheat to deliver the dev team with information they can use.

Pros and Cons

Pros

Viralheat has very strong monitoring capabilities. We are able to pick up conversations of interest across multiple social platforms to get a comprehensive view of the overall sentiment.
Viralheat is easy-to-use and delivers data in a digestible format. The delivered analytics were presented in clear graphs, charts, and separated by platform so we could quickly dissect the data.
Viralheat allowed us to monitor more than simple words or accounts. The topic profiles accommodated multiple keywords, hashtags, and even direct phrases that we were interested in tracking.

Cons

I’d like to be able to customize the analytics and reports a little more. All the information is there, but it would be nice to pick and choose the data we see in one particular dashboard or report.

Return on Investment

Gave us information into the markets and products we were interested in tracking. We were able to use this insight in our own product blue prints.
The research and marketing teams were able to gather data to give our development team. The data was easy to understand so it made meetings between the teams more productive.
The changes we made based on some of the collected insight did well with our pilot users - this helped us decide what features to keep or toss.

Alternatives Considered

Sprinklr,Radian6

Viralheat had the most comprehensive monitoring tool from what we saw. We liked the fact that they do not limit the number of mentions that come in through the topic profiles. Also, the UI/UX was much easier to work with.

Likelihood to Renew

Viralheat provided our team with the kind of monitoring tool we were looking for. As an added bonus, they had a member of their team brainstorm the best ways for us to set up our account to ensure we weren’t missing anything. Great customer service.

Likelihood to Recommend

Viralheat is great for monitoring - whether you’re monitoring a product, service, space, or event. We had to monitor a handful of different things and we found that it was really easy to set up these topic profiles in Viralheat and access the data. I can’t speak to the publishing/engagement portion of the tool because we didn’t use it. Make sure to ask if Viralheat covers your basic needs and then ask them to suggest other features that might help.

Comments

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