Highly Recommended for Large Scale Monitoring and Analytics on Social Media
Anonymous | TrustRadius Reviewer
September 05, 2014

Highly Recommended for Large Scale Monitoring and Analytics on Social Media

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Modules Used

  • Listening
  • Publishing
  • Analytics
  • Reports
  • Workflow
  • Compliance

Overall Satisfaction with Viralheat

I use Viralheat for its monitoring capabilities. Part of my job is to provide KPIs to premier advertisers, product managers, execs, and marketing/sales teams. I monitor industry and brand specific keywords, trends, products, services, etc. to collect intelligence around performance - taking particular notice to any spikes in conversations, sentiment trends, etc. Viralheat provides strong analytics and allows me to bring insights back to any department I’m working with. Overall, Viralheat’s monitoring has helped us decide tactics to include, eliminate, or keep.

  • Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.
  • Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.
  • The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.
  • It would be great if I could customize the reports to include the data I want to see. Currently, reports are delivered with a standard analytics included.
  • Viralheat has provided our teams with better insight into our initiatives. We are able to quickly identify the impact something has on our audience my measuring reactions.
  • A lot of time is saved using Viralheat. I don’t have to spend hours sifting through data manually.
  • Customer service and product quality has improved. We are able to identify any issues that come through social and immediately address them or put them in queue for fixing.
We looked at tools that offer monitoring across social platforms. Viralheat eventually won our bid because of the simple user experience as well as their unlimited mentions offer.

It’s been a pleasure working with Viralheat. The setup process was quick and painless and the team even offered to walk me through the setup to make sure I was comfortable using the platform for my specific needs.
Viralheat is great for those who have to report back with hard numbers or proof backing a specific campaign or initiative. If this is important to you, make sure you ask to see examples for the monitoring and reporting features. Also, the amount of monitoring you do will impact your quote, so have that information in mind.

Viralheat Support

Support is very responsive and most of my queries are resolved in less than 2 hours.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - It was resolved within 24 hours.
I was on a crunch deadline and I wanted a specific custom analysis of the data that was not in the product. I requested the team to send me the data for my analysis and I was surprised by their turn around and helping me out in a very short period of time.

Using Viralheat

I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Setup of the account. Getting up and running was a breeze, I did not have to go to a training or attend a class
  • Setting up specific streams of mentions for various of my topics of interest
  • Reporting & Analytics - It is in-depth and really easy to export and do custom analysis
  • Customized reports