GTM Studio Powered by ZoomInfo vs. Plauti

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GTM Studio Powered by ZoomInfo
Score 8.1 out of 10
N/A
GTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A
Plauti
Score 10.0 out of 10
N/A
Plauti Deduplicate for Salesforce is a tool designed to find, clean, and prevent duplicates in Salesforce. It can identify duplicates in Salesforce, including Leads, Contacts, Accounts, and any other standard or custom Object.N/A
Pricing
GTM Studio Powered by ZoomInfoPlauti
Editions & Modules
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Offerings
Pricing Offerings
GTM Studio Powered by ZoomInfoPlauti
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GTM Studio Powered by ZoomInfoPlauti
Considered Both Products
GTM Studio Powered by ZoomInfo
Chose GTM Studio Powered by ZoomInfo
The reason we took up ZoomInfo for our marketing outreach is that it has very powerful tools to enrich, outreach and target companies with buying intent. Its a good replacement instead of working on multiple tools we can just use one tool and stop paying unnecessarily for other …
Chose GTM Studio Powered by ZoomInfo
ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price …
Chose GTM Studio Powered by ZoomInfo
The automation from the Workflows is the biggest difference and a great one! It's also easier to build audiences and be more targeted in the leads we serve ads to.
Chose GTM Studio Powered by ZoomInfo
Has more detailed data and information
Chose GTM Studio Powered by ZoomInfo
6sense and Demandbase One
Chose GTM Studio Powered by ZoomInfo
Rollworks was extremely difficult to use. We used the platform for three years and I always got stuck when trying to create an ad campaign. Total opposite of ZoomInfo Marketing where I can easily create an ad campaign in minutes. We can update our campaigns at any time and see …
Chose GTM Studio Powered by ZoomInfo
We have Zoominfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.
Chose GTM Studio Powered by ZoomInfo
We have evaluated these as platforms we are considering/moving to as replacement of ZoomInfo Marketing.
Chose GTM Studio Powered by ZoomInfo
ZoomInfo has a wonderful suite of products, which I consider to be first in class for sales-related pursuits as well as marketing. They have different purposes so they don't inherently compete with each other, but I am happy to say ZoomInfo marketing is quickly becoming my …
Chose GTM Studio Powered by ZoomInfo
We looked into SalesIntel briefly - doesn't look as robust in their offering for the price. We signed a multi-year deal with ZoomInfo Marketing and we're happy with it.
Chose GTM Studio Powered by ZoomInfo
I was not involved with the decision making of the evaluation of this, I only heard we also looked at these other options. But based on our company's overall sentiment of ZoomInfo Marketing I think the decision makers did make the right choice.
Chose GTM Studio Powered by ZoomInfo
ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.
Chose GTM Studio Powered by ZoomInfo
6Sense emphasizes a data model more, which is great, but it takes a ton of time to set up and didn't work well for my previous company due to the nature of the business. MarketingOS is a much more flexible platform due to the robust nature of its account and contact database.
Chose GTM Studio Powered by ZoomInfo
If you are already using ZoomInfo SalesOS, then you're almost obligated to get MarketingOS since they don't integrate with Demandbase or 6sense.
Chose GTM Studio Powered by ZoomInfo
Zoominfo combined marketing automation with industry-leading lead intelligence. This was a no-brainer for us.
Chose GTM Studio Powered by ZoomInfo
I haven't used any other platforms so cannot compare.
Plauti

No answer on this topic

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GTM Studio Powered by ZoomInfoPlauti
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Druva Security Cloud
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User Ratings
GTM Studio Powered by ZoomInfoPlauti
Likelihood to Recommend
8.4
(0 ratings)
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(0 ratings)
Likelihood to Renew
8.3
(0 ratings)
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(0 ratings)
Usability
8.6
(0 ratings)
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(0 ratings)
Availability
8.5
(0 ratings)
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(0 ratings)
Performance
7.9
(0 ratings)
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Support Rating
9.1
(0 ratings)
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Online Training
9.0
(0 ratings)
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(0 ratings)
Implementation Rating
8.6
(0 ratings)
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(0 ratings)
Configurability
9.0
(0 ratings)
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(0 ratings)
Ease of integration
8.2
(0 ratings)
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(0 ratings)
Product Scalability
8.5
(0 ratings)
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(0 ratings)
Vendor post-sale
7.8
(0 ratings)
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(0 ratings)
Vendor pre-sale
7.7
(0 ratings)
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(0 ratings)
User Testimonials
GTM Studio Powered by ZoomInfoPlauti
Likelihood to Recommend
We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
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Pros
  • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
  • The reporting allows us to easily see the performance of our ads. There is no guesswork.
  • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
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Cons
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
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Likelihood to Renew
I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
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Usability
ZoomInfo is a great tool! The real issue is justifying the cost of paying for the tool. If your business has the financial resources to use ZoomInfo, it's a great resource for increasing your pipeline, verifying contact information, and improving your sales team's overall efficiency.
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Reliability and Availability
I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
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Performance
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
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Support Rating
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
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Online Training
I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
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Implementation Rating
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
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Alternatives Considered
These other systems aren't in the same category as ZoomInfo Operations - I've not been motivated to look at any competitors of Ringlead / ZoomInfo Operations because I have always been very happy with what we get out of this platform. It was one of the first platforms I asked to have added to our tech stack when I joined this company.
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Scalability
It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
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Return on Investment
  • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
  • With better prioritization, our team can get to the right people faster, speeding up sales cycles
  • We are seeing a stronger pipeline and more booked meetings from our BDR team
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ScreenShots