Posit, formerly RStudio, is a modular data science platform, combining open source and commercial products.
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VWO
Score8.2 out of 10
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VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
Posit
VWO
Editions & Modules
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Subscription
$99.00
per month
TESTING
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The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
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The all-in-one platform for all your optimization needs
ENTERPRISE
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Customized solution with advanced AB testing and conversion optimization capabilities
In my humble opinion, if you are working on something related to Statistics, RStudio is your go-to tool. But if you are looking for something in Machine Learning, look out for Python. The beauty is that there are packages now by which you can write Python/SQL in R. Cross-platform functionality like such makes RStudio way ahead of its competition. A couple of chinks in RStudio armor are very small and can be considered as nagging just for the sake of argument. Other than completely based on programming language, I couldn't find significant drawbacks to using RStudio. It is one of the best free software available in the market at present.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support is incredibly professional and helpful, and they often go out of their way to help me when something doesn't work.
The one-click publishing from RStudio Connect is absolutely amazing, and I really like the way that it deploys your exact package versions, because otherwise, you can get in a terrible mess.
Python doesn't feel quite as native as R at the moment but I have definitely deployed stuff in R and Python that works beautifully which is really nice indeed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
The VWO interface is pretty intuitive and let's non-technical users make variants for testing
The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Python integration is newer and still can be rough, especially with when using virtual environments.
RStudio Connect pricing feels very department focused, not quite an enterprise perspective.
Some of the RStudio packages don't follow conventional development guidelines (API breaking changes with minor version numbers) which can make supporting larger projects over longer timeframes difficult.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There is no viable alternative right now. The toolset is good and the functionality is increasing with every release. It is backed by regular releases and ongoing development by the RStudio team. There is good engagement with RStudio directly when support is required. Also there's a strong and growing community of developers who provide additional support and sample code.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
For someone who learns how to use the software and picks up on the "language" of R, it's very easy to use. For beginners, it can be hard and might require a course, as well as the appropriate statistical training to understand what packages to use and when
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
RStudio is very available and cheap to use. It needs to be updated every once in a while, but the updates tend to be quick and they do not hinder my ability to make progress. I have not experienced any RStudio outages, and I have used the application quite a bit for a variety of statistical analyses
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Since R is trendy among statisticians, you can find lots of help from the data science/ stats communities. If you need help with anything related to RStudio or R, google it or search on StackOverflow, you might easily find the solution that you are looking for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
RStudio was provided as the most customizable. It was also strictly the most feature-rich as far as enabling our organization to script, run, and make use of R open-source packages in our data analysis workstreams. It also provided some support for python, which was useful when we had R heavy code with some python threaded in. Overall we picked Rstudio for the features it provided for our data analysis needs and the ability to interface with our existing resources.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
RStudio is very scalable as a product. The issue I have is that it doesn't necessarily fit in nicely with the mainly Microsoft environment that everybody else is using. Having RStudio for us means dedicated servers and recruiting staff who know how to manage the environment. This isn't a fault of the product at all, it's just part of the data science landscape that we all have to put up with. Having said that RStudio is absolutely great for running on low spec servers and there are loads of options to handle concurrency, memory use, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Using it for data science in a very big and old company, the most positive impact, from my point of view, has been the ability of spreading data culture across the group. Shortening the path from data to value.
Still it's hard to quantify economic benefits, we are struggling and it's a great point of attention, since splitting out the contribution of the single aspects of a project (and getting the RStudio pie) is complicated.
What is sure is that, in the long run, RStudio is boosting productivity and making the process in which is embedded more efficient (cost reduction).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
