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VWO: The tool you never knew you needed.
Updated April 12, 2019

VWO: The tool you never knew you needed.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.
  • A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
  • Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
  • Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
  • Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
  • Optimized our checkout process to increase conversion rates by as much as 3%.
  • Prospected high-value customers with triggered surveys based on customer on-site time.
VWO is much more flexible, more affordable, and is easier to implement. We also appreciate how responsive and helpful VWO customer service is.
VWO is great if you're looking to learn more about your customers' online behavior, even if you've never had any kind of formal A/B website testing plan.

Using VWO

1 - Marketing / front end web development
1 - Basic project management, basic web content editing.
  • Changing web content on the fly
  • A/B testing and optimization
  • Web personalization
  • Implementing website banners for promotions
  • Customizing content based on user data
  • More A/B tests
  • Prospecting high-value clients
  • Finding new ways to personalize content
It's an invaluable service to everything we do online, built around driving more relevant messaging to our customers and increasing our conversion rates.

Evaluating VWO and Competitors

  • Price
  • Product Features
  • Product Reputation
The value. For its price, VWO offers a wide range of services and plans that can suit anyone's needs, from a small business owner all the way up to a large corporation.
I wouldn't - we evaluated three similar services and I think we made the right decision.

VWO Implementation

  • Implemented in-house
Not sure - I don't have any.
  • We didn't have any issues - we implemented the script and were able to use VWO. For reference, we're a relatively small business (<50 employees).

VWO Training

  • Online training
  • Self-taught
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
The upside is the product is very intuitive - easy to learn and has enough depth for complex tests.

Configuring VWO

VWO's configurability is easy - we added a VWO script to the header of every page and added ecommerce tracking script to our ecommerce success pages.
Just paste the VWO script into the <head> tag of your website. Make sure that the script is implemented correctly by trying to edit a page within an A/B test.
No - there is no facility to customize the interface
Some - we have added small pieces of custom code - We added a script recommended by VWO support to check on page load to make sure elements were loaded, then apply VWO changes to those elements.

VWO Support

VWO support is honestly one of the best customer support setups I've ever worked with. All of the customer support reps are extremely knowledgeable about their product and how it applies to my website. My tickets are answered quickly and professionally, often giving me just the trick to do what I want to do with a short bit of code, or notifying me of a part of the VWO admin that I haven't used yet. VWO customer support is great.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
I needed help replacing any instance of a page element with another page element on a webpage. The customer service rep wrote some javascript for me that did exactly what I wanted to do. I didn't need to know anything about Javascript and they did it for me, when they easily could have just sent me a link to a w3schools page.

Using VWO

It's built for anyone to use. My mother could make changes to a webpage with VWO. But there's enough flexibility there for a seasoned web developer to make changes effectively, too.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Project management flow. The track - plan - analyze - test - and target modules take you all the way through implementing an A/B test, from observing user behavior to implementing a permanent change to your website.
  • Content editing. It's built for anyone to use, but if you know HTML/CSS/Javascript it's friendly to use too!
  • Sometimes making changes to an existing A/B test, even if they're insignificant, can cause VWO to give error notifications. I'd like to be able to ignore these if possible.
  • Occasionally, I'll need to add a bit of Javascript to a page to make sure all of the elements load correctly. A customer support rep helped me with this.

VWO Reliability

The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
I have not experienced an application error or unplanned outage with VWO.
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

Integrating VWO

The integration with GA to track VWO tests in Google Analytics should be easier. It's not impossible, but it's time-consuming (30 mins?) and confusing at first.
  • Google Analytics
We are able to see VWO test variants within Google Analytics, but the process is lengthy to set up. VWO should make this easier.
  • Google Analytics data in VWO
Not to my knowledge. We want to be able to see GA goals in VWO.
  • Javascript widgets
none
If you want to see VWO tests in Google Analytics, follow this link:

https://vwo.com/knowledge/how-to-integrate-with-google-universal-analytics/

Relationship with Wingify Pvt Ltd

They were very available, informative, and had competitive pricing.
VWO support is the best I've worked with.
We didn't negotiate, we signed on to one of the prepackaged plans.
Just make sure you have a clear understanding of each of VWO's different plans and what each plan provides. Make sure that your business will use the plan that you're thinking about getting and that the number of sessions matches up with the traffic your website gets. Other than that, just pick what you think is right for you.

Upgrading VWO