The easiest web experimentation tool to use
December 18, 2024

The easiest web experimentation tool to use

Diego Polanco | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

We use VWO to do a/b tests, personalizations and rollouts, mainly. Lately we are starting to use its new features like heatmaps, scrollmaps, recording, etc. VWO represents a solution to perform these web experiments and personalization, and now it is also helping us on qualitative analytics, though these ones are only available on paid plans. The scope of our use case is very broad as this is the tool that we use the most on the CRO team. We even use its personalization module to perform temporary website modifications.

Pros

  • Support
  • Innovation
  • Ease of use

Cons

  • Limited functionalities on the basic paid plan
  • Chat support (to bring it back)
  • Reports on GA4 with VWO data don't work well
  • We can do website modifications through the personalization module really quick, instead of doing it through devs via code or gtm.
  • We can deliver useful data and reports to the clients within the tool.
  • Save us a lot of time ideating test with it's IA idea creator.
Compared the other top experimentation tools, VWO is by far the easiest one to use. Setting it up is quite easy and in case of struggle, the support team (email) is very professional and fast. This tool is super easy to use, it is hard to get lost as it is very well structured. When creating an a/b tests or personalization, the only thing needed is to follow the steps and that's it. Maybe the metrics is a little bit less easy but there's no way to get lost.
VWO is by far the easiest tool to use among all experimentation tools. It is like the experimentation tool for dummies and works as well as the others. A highlight would be the reports on every test because compared to the others, in VWO is way much easier to understand the metrics and the test performance.

Do you think VWO delivers good value for the price?

Yes

Are you happy with VWO's feature set?

Yes

Did VWO live up to sales and marketing promises?

Yes

Did implementation of VWO go as expected?

Yes

Would you buy VWO again?

Yes

It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.

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