VWO

• When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
• VWO offers the ability to keep long term track of the performance of your goals.
• I can easily identify recordings of users that dropped out of a funnel and watch those.
• There is live chat to get support, with great response times and which is very helpful.
• You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
• You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.

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• The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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• We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
• We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.

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