What users are saying about
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Top Rated
170 Ratings

VWO

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Top Rated
170 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

VWO

It is well suited for user experience and optimizing UI on a traditional website. It is not well suited when you need to optimize on campaigns from display as you run the risk of the native display networks blocking your ads from running.
Thomas (TJ) Tate profile photo

Feature Rating Comparison

Testing and Experimentation

VWO
7.4
a/b experiment testing
VWO
8.2
Split URL testing
VWO
9.1
Multivariate testing
VWO
7.3
Mutli-page/funnel testing
VWO
6.4
Cross-browser testing
VWO
8.2
Test significance
VWO
7.3
Visual / WYSIWYG editor
VWO
7.3
Advanced code editor
VWO
9.1
Visitor recordings
VWO
6.4
Preview mode
VWO
6.4
Test duration calculator
VWO
6.4

Audience Segmentation & Targeting

VWO
8.2
Standard visitor segmentation
VWO
9.1
Behavioral visitor segmentation
VWO
7.3
Traffic allocation control
VWO
9.1
Website personalization
VWO
7.3

Results and Analysis

VWO
7.0
Heatmap tool
VWO
6.4
Click analytics
VWO
6.4
Scroll maps
VWO
6.4
Conversion tracking
VWO
8.2
Goal tracking
VWO
8.2
Test reporting
VWO
7.3
Results segmentation
VWO
5.5
Experiments results dashboard
VWO
8.2

Pros

VWO

  • Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
  • Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
  • Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.
Thomas (TJ) Tate profile photo

Cons

VWO

  • Auto report on activity, unless I'm not aware of this feature my reports are created manually
  • Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky
  • Usage reports, a weekly or monthly report emailed from the platform on our usage stats
Christian Betts profile photo

Likelihood to Renew

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Support

VWO

VWO 9.1
Based on 4 answers
Fast, efficient, accurate, and insightful. Often giving suggestions on how to do something better than originally planned based on their experiences.
Ahmad Rahman profile photo

Implementation

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

VWO

The key aspect in the decision to switch to VWO was the integration of all the features as a single unified resource and platform.The competitors are very good at what they do (did back then) but required moving insight and understanding from one platform to the other. With VWO this problem is not only solved but the recent change to VWOs focus on becoming a conversion optimisation platform has increased our capabilities significantly.We feel the product fits in perfectly with our human centred approach and has not only increased stake holder confidence in our thinking and actions but also helped us to become better at what we do as a team and as individuals in meeting the needs of our users.
Christian Betts profile photo

Return on Investment

VWO

  • Using Visual Website Optimizer, I validated several hypothesis by using the 'Test' features, which contributed to a shift in the client's business strategy.
Bianca Alexandra Darie profile photo

Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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