What users are saying about
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Top Rated
172 Ratings

VWO

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
172 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

VWO

For sites with backend languages (i.e. PHP) it is simple to do A/B and split testing as we can rely on parameters set, which can be analyzed by PHP before page loads.For sites like Shopify that don't truly have a server side language, we have to rely on split testing with different URL or by using Javascript to analyze parameters and change content after.
Hovhannes Mkhitaryan profile photo

Feature Rating Comparison

Testing and Experimentation

VWO
7.4
a/b experiment testing
VWO
8.2
Split URL testing
VWO
9.1
Multivariate testing
VWO
7.3
Mutli-page/funnel testing
VWO
6.4
Cross-browser testing
VWO
8.2
Test significance
VWO
7.3
Visual / WYSIWYG editor
VWO
7.3
Advanced code editor
VWO
9.1
Visitor recordings
VWO
6.4
Preview mode
VWO
6.4
Test duration calculator
VWO
6.4

Audience Segmentation & Targeting

VWO
8.2
Standard visitor segmentation
VWO
9.1
Behavioral visitor segmentation
VWO
7.3
Traffic allocation control
VWO
9.1
Website personalization
VWO
7.3

Results and Analysis

VWO
7.0
Heatmap tool
VWO
6.4
Click analytics
VWO
6.4
Scroll maps
VWO
6.4
Conversion tracking
VWO
8.2
Goal tracking
VWO
8.2
Test reporting
VWO
7.3
Results segmentation
VWO
5.5
Experiments results dashboard
VWO
8.2

Pros

VWO

  • The dashboard and ease of setting up tests with VWO is particularly easy and intuitive.
  • VWO are constantly adding new features so we can analyse different parts of the customer journey and gain more insightful data on our customers.
  • The VWO conversion all-in-one platform is excellent for gathering insights on how customers use the website and backing up theories. It has helped us prioritise tests and identify issues we hadn't thought of.
Ricky Marshall profile photo

Cons

VWO

  • Visually, for people who are not familiar with the platform- can be overwhelming. Copy outruns the visual capacity and can cause fear of use.
  • Training: a university type excercose is also recommended. Though VWO can be used for many functions- an in-depth course should be offered and/or required. Especially for how A/B tests run.
Iram Cesani profile photo

Likelihood to Renew

VWO

VWO 8.6
Based on 20 answers
I am unsure at this moment, but more than likely (because of the price) we will continue our subscription with VWO. After our trial has ended with Optimizely, we will compare which testing platform has suited us better over a 30 day period. VWO is easier to use than Optimizely at this point, but I am also relatively new to Optimizely and have not full explored the tools they offer to fully learn the program.
Heather Marra profile photo

Usability

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Support

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Implementation

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

VWO

Visual Website Optimizer has all the features in one place at a very good price
Bianca Alexandra Darie profile photo

Return on Investment

VWO

  • We have increased conversion rate on several lead generating sites.
  • It has helped us streamline our sites.
No photo available

Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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