VWO

What users are saying about

Score 7.7 out of 10

Based on 172 reviews and ratings

Feature Rating Comparison

VWO

7.4

a/b experiment testing

8.2

Split URL testing

9.1

Multivariate testing

7.3

Mutli-page/funnel testing

6.4

Cross-browser testing

8.2

Test significance

7.3

Visual / WYSIWYG editor

7.3

Advanced code editor

9.1

Visitor recordings

6.4

Preview mode

6.4

Test duration calculator

6.4

VWO

8.2

Standard visitor segmentation

9.1

Behavioral visitor segmentation

7.3

Traffic allocation control

9.1

Website personalization

7.3

VWO

7.0

Heatmap tool

6.4

Click analytics

6.4

Scroll maps

6.4

Conversion tracking

8.2

Goal tracking

8.2

Test reporting

7.3

Results segmentation

5.5

Experiments results dashboard

8.2

Pros

The dashboard and ease of setting up tests with VWO is particularly easy and intuitive.
VWO are constantly adding new features so we can analyse different parts of the customer journey and gain more insightful data on our customers.
The VWO conversion all-in-one platform is excellent for gathering insights on how customers use the website and backing up theories. It has helped us prioritise tests and identify issues we hadn't thought of.

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Ricky Marshall

Digital Marketing Manager

National Car Parks LimitedFacilities Services, 1001-5000 employees

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Cons

Visually, for people who are not familiar with the platform- can be overwhelming. Copy outruns the visual capacity and can cause fear of use.
Training: a university type excercose is also recommended. Though VWO can be used for many functions- an in-depth course should be offered and/or required. Especially for how A/B tests run.

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Iram Cesani

Digital Marketing Manager

MagicalButter.comConsumer Goods, 11-50 employees

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Likelihood to Renew

VWO 8.6

Based on 20 answers

I am unsure at this moment, but more than likely (because of the price) we will continue our subscription with VWO. After our trial has ended with Optimizely, we will compare which testing platform has suited us better over a 30 day period. VWO is easier to use than Optimizely at this point, but I am also relatively new to Optimizely and have not full explored the tools they offer to fully learn the program.

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Heather Marra

Multimedia Specialist

Northline ExpressConsumer Goods, 11-50 employees

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Usability

VWO 8.2

Based on 2 answers

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Support

VWO 9.1

Based on 4 answers

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Verified User

Employee in Information Technology

5001-10,000 employees

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