VWO

What users are saying about

Score 7.8 out of 10

Based on 170 reviews and ratings

Feature Rating Comparison

VWO

7.4

a/b experiment testing

8.2

Split URL testing

9.1

Multivariate testing

7.3

Mutli-page/funnel testing

6.4

Cross-browser testing

8.2

Test significance

7.3

Visual / WYSIWYG editor

7.3

Advanced code editor

9.1

Visitor recordings

6.4

Preview mode

6.4

Test duration calculator

6.4

VWO

8.2

Standard visitor segmentation

9.1

Behavioral visitor segmentation

7.3

Traffic allocation control

9.1

Website personalization

7.3

VWO

7.0

Heatmap tool

6.4

Click analytics

6.4

Scroll maps

6.4

Conversion tracking

8.2

Goal tracking

8.2

Test reporting

7.3

Results segmentation

5.5

Experiments results dashboard

8.2

Pros

Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.

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Thomas (TJ) Tate

Director Of Technology

Agora FinancialPublishing, 51-200 employees

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Cons

Auto report on activity, unless I'm not aware of this feature my reports are created manually
Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky
Usage reports, a weekly or monthly report emailed from the platform on our usage stats

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Christian Betts

Senior UX, UI Designer & Front End Developer - Associate

Irwin Mitchell LLPLegal Services, 1001-5000 employees

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Likelihood to Renew

VWO 8.6

Based on 20 answers

It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

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Tom Kerwin

Head of User Experience

streetlife.comInternet, 11-50 employees

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Support

VWO 9.1

Based on 4 answers

Fast, efficient, accurate, and insightful. Often giving suggestions on how to do something better than originally planned based on their experiences.

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Ahmad Rahman

Sr. Web Analyst

AMDInternet, 10,001+ employees

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Implementation

VWO 9.1

Based on 3 answers

Very easy, and great support in case you find any challenges.

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Ahmad Rahman

Sr. Web Analyst

AMDInternet, 10,001+ employees

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Alternatives Considered

The key aspect in the decision to switch to VWO was the integration of all the features as a single unified resource and platform.The competitors are very good at what they do (did back then) but required moving insight and understanding from one platform to the other. With VWO this problem is not only solved but the recent change to VWOs focus on becoming a conversion optimisation platform has increased our capabilities significantly.We feel the product fits in perfectly with our human centred approach and has not only increased stake holder confidence in our thinking and actions but also helped us to become better at what we do as a team and as individuals in meeting the needs of our users.

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Christian Betts

Senior UX, UI Designer & Front End Developer - Associate

Irwin Mitchell LLPLegal Services, 1001-5000 employees

View all 97 answers on this topic

Return on Investment

Using Visual Website Optimizer, I validated several hypothesis by using the 'Test' features, which contributed to a shift in the client's business strategy.

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