VWO

• You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation.
• VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking.
• VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.

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• Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
• Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.

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• Doubled CRs in some areas with the smallest of content changes, like the header copy on a form
• Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works
• Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business

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