What users are saying about
174 Ratings
174 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.4 out of 100
Based on 174 reviews and ratings
Likelihood to Recommend
VWO
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

Verified User
Professional in Marketing
Insurance Company, 10,001+ employeesFeature Rating Comparison
Testing and Experimentation
VWO
7.5
a/b experiment testing
VWO
8.2
Split URL testing
VWO
9.1
Multivariate testing
VWO
7.8
Multi-page/funnel testing
VWO
6.4
Cross-browser testing
VWO
8.2
Test significance
VWO
7.3
Visual / WYSIWYG editor
VWO
7.3
Advanced code editor
VWO
9.1
Visitor recordings
VWO
6.4
Preview mode
VWO
6.4
Test duration calculator
VWO
6.4
Audience Segmentation & Targeting
VWO
8.2
Standard visitor segmentation
VWO
9.1
Behavioral visitor segmentation
VWO
7.3
Traffic allocation control
VWO
9.1
Website personalization
VWO
7.3
Results and Analysis
VWO
7.0
Heatmap tool
VWO
6.4
Click analytics
VWO
6.4
Scroll maps
VWO
6.4
Conversion tracking
VWO
8.2
Goal tracking
VWO
8.2
Test reporting
VWO
7.3
Results segmentation
VWO
5.5
Experiments results dashboard
VWO
8.2
Pros
VWO
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Real Estate, 51-200 employees
Cons
VWO
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Account Supervisor
Digital CurrentMarketing and Advertising, 11-50 employees
Likelihood to Renew
VWO
VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Head of User Experience
streetlife.comInternet, 11-50 employees
Usability
VWO
VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

Verified User
Employee in Information Technology
5001-10,000 employeesReliability and Availability
VWO
VWO 9.1
Based on 3 answers
I have not experienced an application error or unplanned outage with VWO.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesPerformance
VWO
VWO 8.2
Based on 1 answer
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesSupport Rating
VWO
VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Verified User
Employee in Information Technology
5001-10,000 employeesOnline Training
VWO
VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesImplementation Rating
VWO
VWO 9.1
Based on 3 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

Verified User
Professional in Marketing
Events Services Company, 1001-5000 employeesAlternatives Considered
VWO
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Content manager
Fontem Ventures B.V.Tobacco, 201-500 employees
Scalability
VWO
VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesReturn on Investment
VWO
- The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
- The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

Verified User
Analyst in Other
Marketing and Advertising Company, 51-200 employeesScreenshots
Pricing Details
VWO
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
VWO Editions & Modules
Edition
TESTING | Get a Demo1 |
---|---|
CONVERSION OPTIMIZATION | Get a Demo2 |
ENTERPRISE | Get a Demo3 |
Subscription | $99.004 |
- The classic VWO A/B testing solution
- The all-in-one platform for all your optimization needs
- Customized solution with advanced AB testing and conversion optimization capabilities
- Per Month