Postal vs. Sugar Market

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Postal
Score 5.7 out of 10
N/A
Founded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
Sugar Market
Score 2.1 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
PostalSugar Market
Editions & Modules
No answers on this topic
Core
$1,000
Database size
Offerings
Pricing Offerings
PostalSugar Market
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Features
PostalSugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Postal
-
Ratings
Sugar Market
4.4
4 Ratings
55% below category average
WYSIWYG email editor00 Ratings3.03 Ratings
Dynamic content00 Ratings5.03 Ratings
Ability to test dynamic content00 Ratings4.02 Ratings
Landing pages00 Ratings6.03 Ratings
A/B testing00 Ratings4.03 Ratings
Mobile optimization00 Ratings1.03 Ratings
Email deliverability reporting00 Ratings7.04 Ratings
List management00 Ratings4.04 Ratings
Triggered drip sequences00 Ratings6.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Postal
-
Ratings
Sugar Market
5.3
4 Ratings
38% below category average
Lead nurturing automation00 Ratings6.04 Ratings
Lead scoring and grading00 Ratings4.04 Ratings
Data quality management00 Ratings5.04 Ratings
Automated sales alerts and tasks00 Ratings6.03 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Postal
-
Ratings
Sugar Market
6.5
3 Ratings
16% below category average
Calendaring00 Ratings6.03 Ratings
Event/webinar marketing00 Ratings7.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Postal
-
Ratings
Sugar Market
8.2
1 Ratings
8% above category average
Social sharing and campaigns00 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Postal
-
Ratings
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards00 Ratings5.04 Ratings
Standard reports00 Ratings1.04 Ratings
Custom reports00 Ratings1.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Postal
-
Ratings
Sugar Market
4.8
4 Ratings
45% below category average
API00 Ratings5.02 Ratings
Role-based workflow & approvals00 Ratings6.02 Ratings
Customizability00 Ratings3.02 Ratings
Integration with Salesforce.com00 Ratings9.22 Ratings
Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
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User Ratings
PostalSugar Market
Likelihood to Recommend
1.2
(6 ratings)
3.0
(7 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(3 ratings)
Usability
3.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
PostalSugar Market
Likelihood to Recommend
Postal
If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
Read full review
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Pros
Postal
  • Integrates with sales engagement, marketing automation, and CRM platforms
  • Provides tracking and reporting on spending and channel effectiveness
  • Offers an extensive marketplace of various items for any budget
  • Comes with unlimited seats and sends
Read full review
SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review
Cons
Postal
  • Navigation -Took time to find custom hyper links.
  • Finding items - Can be hard to find where items are on platform.
  • Layout could be better.
Read full review
SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Read full review
Likelihood to Renew
Postal
We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
Read full review
SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review
Usability
Postal
Postal is easy for erudites to use.
Read full review
SugarCRM
No answers on this topic
Support Rating
Postal
No answers on this topic
SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Read full review
Alternatives Considered
Postal
Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
Read full review
SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Read full review
Return on Investment
Postal
  • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
  • easier to reach out to potential clients
Read full review
SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
ScreenShots