Likelihood to Recommend If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like
Sendoso .
Emily Popson Director of Demand Generation, Web Strategy & Customer Marketing
Read full review Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Read full review Pros Integrates with sales engagement, marketing automation, and CRM platforms Provides tracking and reporting on spending and channel effectiveness Offers an extensive marketplace of various items for any budget Comes with unlimited seats and sends Read full review Serving account targeted ads across a wide range of display ad providers Matching account based browsing data to target lists Identifying need and interest in particular accounts with intent data Identifying anonymous web traffic on our site from target accounts Reporting on ABM activity and metrics Read full review Cons Navigation -Took time to find custom hyper links. Finding items - Can be hard to find where items are on platform. Layout could be better. Read full review Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products. Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform. Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them. There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product). Read full review Likelihood to Renew We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
Read full review Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
Read full review Alternatives Considered Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
Read full review Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in
HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
Read full review Return on Investment Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time easier to reach out to potential clients Read full review Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement. 900% increase in deal size after using chat with our advertising campaigns 50% higher attendance for our events when leveraging our intent data for targeting Read full review ScreenShots Terminus ABM Platform Screenshots