PostGrid Address Verification vs. ZoomInfo Operations

Marketers can collect essential geocoding data to enhance customer segmentation, making the API invaluable for all my targeted campaigns. Operating in real-time, it retrieves precise data from reputable sources such as USPS or Canada Post. Leveraging this accurate address data, my retail company is refining its marketing campaigns for optimal performance.

ZoomInfo Operations helps us streamline prospecting, enrich our CRM data, and aligns our departments with actionable insights. It's ideal for targeting enterprise accounts and launching ABM campaigns. It is a bit less effective for mid-market or small accounts. It could probably improve in intent data precision and the ease of integration.

Incentivized

• Address validation
• Address automcomplete
• Bulk address validation
• Address verification api
• address validation api

• EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
• EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).

Incentivized

• Zip code search for us
• giving distance between addresses
• nothing else

• Lower pricing tier, some other zoom products have freemium versions which would be nice
• Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
• Merging data does not always report 100% of data merged.

Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.

Incentivized

Overall, it is good. They are moving in the right direction with AI integration and use cases and are probably working on Agentic AI as we speak. They just need to remember that accuracy on the small stuff is still the most important thing. Without it, there is no ZoomInfo.

Incentivized

No problems

Incentivized

Had very good experience when using it

Incentivized

I’ve had one support request that was addressed and resolved within 30 minutes

Incentivized

It was helpful

Incentivized

Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close

Incentivized

Reliable, premium address data

Advanced geocoding features

Outstanding API uptime

This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational applications. So highly recommend them.

Incentivized

Hasn’t experienced any issues to doubt reliability

Incentivized

• Better quality data
• Reduce form abandonment
• Increase form completion

• Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
• Saved time in doing research and data population.
• Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.

Incentivized