Make the data work for you!
January 31, 2025

Make the data work for you!

Iyer Amruthur | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Operations

ZoomInfo Operations help considerably with integration of data, and taking what we have in our CRM to the next level. The data import/export tools they offer allow us to mesh or extrapolate from the data we've collected, which in database - lead generation is extremely valuable, as well as grading already qualified leads. We use both Operations and Sales, and they work together great! It addresses taking massive amounts of prospects in daily, allowing thousands of employees to find what they need faster.

Pros

  • Import/export of data.
  • Enriching and/or grading of data for release to sales and operations.
  • Automation of data, and data management.

Cons

  • Lower pricing tier, some other zoom products have freemium versions which would be nice
  • Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
  • Merging data does not always report 100% of data merged.
  • The rate we close prospects run through Zoom products is up 10% on average
  • The time to close a prospect has been reduced by one calendar week (about 5%)
  • The time spent reviewing prospects has shrunk from 1-2 hours a week to 5-10 minutes which is HUGE.
We had ZoomInfo Sales for quite a while and we use our own in-house CRM/TMS for most of our sales needs. Adding this allowed us to really clean up our sales prospects, as well as bring in some new sources of potential business. And it has made everything prior to working with the customer faster, and much more linear.
We grade the data that we pull from these sources using zoominfo operations. Mainly ZoomInfo Sales, but also Salesforce and hubspot in that order.
It works seamlessly, does what it does, and improves other products. The functions that ZoomInfo Operations performs really increase the value of every tool we use in our sales pursuits, including the accuracy of information before we call or email to pursue their business. Overall it is an accuracy, and time assistance tool, along with organization.
our sales team often receives just the name, or category of the prospect, and has to go out to see if 1. they're still in business 2. if their business actually matches the description 3. if they use freight services or no 4. if they're parcel or freight 5. if their net worth is high enough to get credit with us, and 6. who the contacts are.

Zoominfo operations helps us remove, or cut out the time needed for these steps through better data organization and imports.
ZoomInfo complements these other services, by fitting into the "process chain" of sales and acquisition. We use marketing to get the leads, operations to aggregate and qualify, ZI sales to enhance the data and fill blanks, and then ZoomInfo Chat to internally spread the news.

Do you think ZoomInfo Operations delivers good value for the price?

Yes

Are you happy with ZoomInfo Operations's feature set?

Yes

Did ZoomInfo Operations live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Operations go as expected?

Yes

Would you buy ZoomInfo Operations again?

Yes

ZoomInfo takes our thousands of leads, and ones we don't have, and allows us to easily import this data and mesh it with our CRM, along with our other complimentary Zoom Products. It has really cut down time for our sales team from trying to find which leads are best, and allows our marketing team to handle some background work to help acquisition.

ZoomInfo Operations Feature Ratings

Data Quality
8.6
Data source connectivity
9
Data profiling
10
Data element standardization
9
Match and merge
9
Address verification
6

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