Pulsar RESEARCH vs. Talkwalker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pulsar RESEARCH
Score 9.0 out of 10
N/A
Pulsar RESEARCH, from Pulsar headquartered in London, includes continuous and one-off research programs integrating quantitative and qualitative methodologies, to turn audience data into strategic insight.N/A
Talkwalker
Score 8.6 out of 10
N/A
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that create strong added value for brands and agencies worldwide.N/A
Pricing
Pulsar RESEARCHTalkwalker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Pulsar RESEARCHTalkwalker
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Pulsar RESEARCHTalkwalker
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Pulsar RESEARCHTalkwalker
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Pulsar RESEARCHTalkwalker
Likelihood to Recommend
9.0
(1 ratings)
8.3
(13 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(4 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Pulsar RESEARCHTalkwalker
Likelihood to Recommend
Pulsar
Pulsar is well suited for delivering social listening campaign insights and reporting over a longer period of time. The information and report we create are great... eventually, but it takes a long time to feel like they have gathered enough content that we can readily use. If they were able to speed up the delivery of the data and insights that would be incredibly helpful for our teams in many instances where we have a short runway to providing insights for our clients.
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Talkwalker
Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
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Pros
Pulsar
  • Social listening across multiple platforms
  • Identifies target audiences with easily understood data visualizations
  • Provides customizable, engaging reports with impressive quality assets
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Talkwalker
  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
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Cons
Pulsar
  • Pulsar is awesome. However it would be great if they were able to pull data and insights across a few other social platforms that we know our targets are using.
  • Having easily accessible "Hot To" videos on platform use would have definitely helped us get off the ground faster.
  • They should do away with the need to have to use boolean information in order to access deeper dives into searches.
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Talkwalker
  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
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Likelihood to Renew
Pulsar
No answers on this topic
Talkwalker
Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
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Usability
Pulsar
No answers on this topic
Talkwalker
Despite all the functionalities available on the platform, I never felt overwhelmed or confused
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Performance
Pulsar
No answers on this topic
Talkwalker
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
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Support Rating
Pulsar
No answers on this topic
Talkwalker
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
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Alternatives Considered
Pulsar
Pulsar does an excellent job standing up to and standing out from their competition. The thing that attracted us to the platform is its ongoing platform updates and improvements. A lot of SAS platforms get people to sign up and then they don't continue to refine their platform. They don't stay ahead of the curve in delivering leading-edge solutions. Pulsar has continued to modify and expand its solutions. That's really important - especially when you are recommending platform investments for your company... that last thing you want is to talk something up and then it doesn't deliver. Pulsar definitely has delivered.
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Talkwalker
I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
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Return on Investment
Pulsar
  • Ease of use
  • Great data visualization options
  • Increased client engagement during reporting and presentations
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Talkwalker
  • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
  • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
  • Using the paid version would help delve into even more insights for your business.
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