Qualtrics XM for Customer Frontlines vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Qualtrics XM for Customer Frontlines
Score 7.6 out of 10
N/A
Software to surface customer friction and guide frontline teams in the moment to better serve clients. Designed to improve processes, products, and digital properties, as well as increase customer lifetime value. The flagship Qualtrics Frontline Digital CX is a customer journey management solution, used to design, visualize, and orchestrate digital experiences that are optimized for the metrics that matter most to a business.N/A
Salesforce Marketing Cloud
Score 7.9 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Qualtrics XM for Customer FrontlinesSalesforce Marketing Cloud
Editions & Modules
No answers on this topic
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Qualtrics XM for Customer FrontlinesSalesforce Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Qualtrics XM for Customer FrontlinesSalesforce Marketing Cloud
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Qualtrics XM for Customer FrontlinesSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Qualtrics XM for Customer Frontlines
-
Ratings
Salesforce Marketing Cloud
7.9
167 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1118 Ratings
Dynamic content00 Ratings7.9149 Ratings
Ability to test dynamic content00 Ratings7.8108 Ratings
Landing pages00 Ratings7.7117 Ratings
A/B testing00 Ratings8.2147 Ratings
Mobile optimization00 Ratings7.4107 Ratings
Email deliverability reporting00 Ratings8.3128 Ratings
List management00 Ratings7.9125 Ratings
Triggered drip sequences00 Ratings8.191 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Qualtrics XM for Customer Frontlines
-
Ratings
Salesforce Marketing Cloud
7.9
121 Ratings
1% above category average
Lead nurturing automation00 Ratings7.9107 Ratings
Lead scoring and grading00 Ratings7.7108 Ratings
Data quality management00 Ratings7.8113 Ratings
Automated sales alerts and tasks00 Ratings8.199 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Qualtrics XM for Customer Frontlines
-
Ratings
Salesforce Marketing Cloud
7.9
111 Ratings
5% above category average
Calendaring00 Ratings8.1100 Ratings
Event/webinar marketing00 Ratings7.794 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Qualtrics XM for Customer Frontlines
-
Ratings
Salesforce Marketing Cloud
7.4
85 Ratings
2% below category average
Social sharing and campaigns00 Ratings7.880 Ratings
Social profile integration00 Ratings7.036 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Qualtrics XM for Customer Frontlines
-
Ratings
Salesforce Marketing Cloud
7.9
121 Ratings
7% above category average
Dashboards00 Ratings7.9115 Ratings
Standard reports00 Ratings8.1120 Ratings
Custom reports00 Ratings7.797 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Qualtrics XM for Customer Frontlines
-
Ratings
Salesforce Marketing Cloud
7.7
121 Ratings
3% above category average
API00 Ratings7.487 Ratings
Role-based workflow & approvals00 Ratings7.986 Ratings
Customizability00 Ratings7.3108 Ratings
Integration with Salesforce.com00 Ratings8.5110 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.313 Ratings
Integration with SugarCRM00 Ratings7.410 Ratings
Third-party software integrations00 Ratings7.121 Ratings
Best Alternatives
Qualtrics XM for Customer FrontlinesSalesforce Marketing Cloud
Small Businesses
Sogolytics
Sogolytics
Score 9.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Qualtrics XM for Customer FrontlinesSalesforce Marketing Cloud
Likelihood to Recommend
8.2
(1 ratings)
7.9
(325 ratings)
Likelihood to Renew
-
(0 ratings)
8.4
(114 ratings)
Usability
-
(0 ratings)
4.5
(35 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
9.6
(9 ratings)
Support Rating
-
(0 ratings)
6.7
(36 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
3.0
(17 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
-
(0 ratings)
7.7
(34 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(3 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
Qualtrics XM for Customer FrontlinesSalesforce Marketing Cloud
Likelihood to Recommend
Qualtrics
I give CX Social a 9 out of 10 because while it has its cons as any software or solution does. It is an overall unique and efficient Marketing and Social Media Management solution. They have a very fast improving rate so are practically receiving new features and is a very good tool for large companies with lots of social accounts to manage.
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Salesforce
I rated this a seven because I love Salesforce, and it is excellent on the sales side. However, the marketing side has some pros and cons. It is terrific for keeping track of lead, customer, and dealer information, but it is not easy to automate workflows, integrate other software, or create well-designed emails. It is also straightforward to generate reports, which is very helpful in keeping track of lead progression to better market those leads and turn them into customers.
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Pros
Qualtrics
  • CX Social is great for small scale social media management. The reporting and analytics platform is really impressive tapping it to some key metrics and making it relatable to specific campaigns.
  • The data that Engagor shows about the performance of the users and team is incredibly precise and accurate.
  • They also have an extremely good vendor for service support.
  • It has a unique ability to combine customer engagement, social media monioring and analytics features for customer service and marketing.
Read full review
Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
Qualtrics
  • While customer support is good, I have seen better. But no big issue, as the analytics is excellent and it gets the job done.
  • CX Social is a great tool but is also an expensive tool, so unless you are a huge agency with lots of accounts, I believe the fee will not be justified.
  • Needs more detailed Response Time per user in Engagor and The interface could use more personalized settings: certain people and groups usually use the same filters and tags.
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Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
Qualtrics
No answers on this topic
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Qualtrics
No answers on this topic
Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Qualtrics
No answers on this topic
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Qualtrics
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Qualtrics
No answers on this topic
Salesforce
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
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In-Person Training
Qualtrics
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Qualtrics
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Qualtrics
No answers on this topic
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Qualtrics
While Sprout Social is a very good tool. CX Social is a bit more advanced and equipt to manage a large number of accounts and delivers far better data. CX Social has a far better dashboard and interface that is simple to access and use. It is more efficient than Sprout Social and their statistic module is better as well.
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Salesforce
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared to Marketo and Hubspot, Salesforce Marketing Cloud is a bit dated in terms of the UI/UX and the overall experience but still meets the needs of our organization. Mailchimp, however, isn't even playing in the same arena and is meant for small organizations and companies that don't have a need for a full fledged offering that SFMC brings to the table.
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Contract Terms and Pricing Model
Qualtrics
No answers on this topic
Salesforce
was not involved with this part but i have not heard about clompaints
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Scalability
Qualtrics
No answers on this topic
Salesforce
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
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Return on Investment
Qualtrics
  • CX Social has enabled me to increase my client list by 5 percent as opposed to last year. My existing clients are so satisfied with their social accounts and monthly reports that they are eager to send consistently profitable referrals which my company has turned in to a 5 percent margin increase in profits.
  • I have no bad reports about this Marketing tool. While it does has its cons as stated earlier. It is yet a very dependable and effective solution that delivers as aspected.
  • It has been the most dependable Marketing and Social Media Management tools I have ever used.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.