Quantcast DSP Platform vs. Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Quantcast DSP Platform
Score 8.0 out of 10
N/A
Supporting advertising measurement, the Quantcast DSP automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale.N/A
Yahoo DSP
Score 6.4 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
Quantcast DSP PlatformYahoo DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Quantcast DSP PlatformYahoo DSP
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Quantcast DSP PlatformYahoo DSP
Best Alternatives
Quantcast DSP PlatformYahoo DSP
Small Businesses
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Quantcast DSP PlatformYahoo DSP
Likelihood to Recommend
8.0
(2 ratings)
7.2
(10 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Quantcast DSP PlatformYahoo DSP
Likelihood to Recommend
Quantcast
If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
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Yahoo!
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
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Pros
Quantcast
  • Analyze volume of traffic
  • Show geographic distribution of traffic
  • Demographic information of website visitors
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Yahoo!
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
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Cons
Quantcast
  • Even more details
  • Some of the generalizations of data feel vague.
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Yahoo!
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
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Support Rating
Quantcast
I haven't really worked with their support.
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Yahoo!
No answers on this topic
Alternatives Considered
Quantcast
Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
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Yahoo!
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
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Return on Investment
Quantcast
  • Ability to show web traffic over time
  • Ability to show if target audience is visiting the website
  • Helped inform content decisions to create better website experience for site visitors
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Yahoo!
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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