Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
If you have a lot of clients whom have a strong social media presence, then RebelMouse would be a good option for you. It helps streamline all of your social media posts, so that everyone can be on the same page. Pretty cool stuff. It's even good for your own company (we played with it for a while). I would highly recommend anybody looking to create consistency in their social media campaigns to use RebelMouse
IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
RebelMouse is actually open to almost any concept of building your layout. They offer a number of templates as well as the ability to use your own custom layout. Since I'm picky with that kind of stuff, that really appeals to me.
Hosting is super simple. Like, it's as simple as signing up and creating as many sites as you would like with unlimited bandwidth and either a custom URL – which is something I really appreciate.
The platform was built for marketing, It takes all these different approaches of reaching people and makes them easier to use simultaneously all in one feed. Super cool stuff.
For each account, customize posts for each platform, and schedule them to go live simultaneously.
Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
Initially setting up automation is confusing, and not easily explained through their site – especially if you want to streamline everything in your feed. In a nutshell they need to walk you through some things when you're starting up, and they just don't do that.
There's a lack of intuitive design that can also be confusing to people just starting out. Took me a while to shift through some tabs before I found my footing in the program – and i'm fairly tech savvy!
The company's website isn't exactly intuitive, and can turn away customers. Some people in my work have even visited the site and walked away from it actually confused as to what the service provides. Poor user interface on that part.
Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
There's really not a program like RebelMouse, at least not in my experience. This program has helped us immensely with our social media presence (as I've been praising in this review). I would highly recommend it. If there's a better program out there, I have yet to hear about it
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
