A better mousetrap
February 10, 2025
A better mousetrap
Score 9 out of 10
Vetted Review
Verified User
Software Version
Premium
Overall Satisfaction with Sprout Social
Scheduling and measuring social media at multiple organizations and seeing how those organizations stack up against competitors. I also teach college students how to use Sprout Social as part of a class on Marketing Platforms and Systems.
Pros
- Scheduling posts across platforms and clients
- Creating workflows for post reviews
- Measuring and benchmarking pertinent social-media metrics
Cons
- Listening needs refinement
- Workflows need a better notification process
- A greater variety of analytics would be welcome (though I understand the limitations)
- Obviously it's an efficiency driver
- Reporting is robust and extremely flexible (within the constraints of the data available from the social platforms themselves), making our business look good
- Because it's simple and integrated, it's easy to get new people up and running on the platform
I would say no, and here's why (and spoiler alert: It has nothing to do with the platform itself). Unless you're running e-commerce, it can be very hard to connect general branding posts to a business outcome. For instance, one of the businesses we work with is a multi-location orthopedic clinic. They can schedule a post about their holiday party on Sprout Social and see how many people interacted with it. (A lot, generally.) Does Sprout Social connect it to a business outcome? Not really. Can it? Should it? That's beyond the capability of any tool, so it's not an indictment of Sprout Social to say it doesn't do it.
- Meta Business Suite, Hootsuite, Buffer and Mention
It's not like we chose Sprout Social over Meta Business Suite. There are things we still need to use Meta for. But as a platform to work in, create in, schedule in, and draw information from, Sprout Social is like being in an easy chair while Meta is the narrowest, hardest, most uncomfortable folding chair you ever sat in. Hootsuite isn't bad; I have nothing negative to say about it. But Sprout Social is better. Buffer and Mention are specialized tools with limited usability.
Do you think Sprout Social delivers good value for the price?
Yes
Are you happy with Sprout Social's feature set?
Yes
Did Sprout Social live up to sales and marketing promises?
Yes
Did implementation of Sprout Social go as expected?
Yes
Would you buy Sprout Social again?
Yes
Sprout Social Feature Ratings
Using Sprout Social
6 - Marketing – but various roles within marketing for various organizations.
1 - I support Sprout Social with all my clients. I've been trained on it; I'm certified in it. I teach it to college students. There's really only been one problem I couldn't solve, and no one, from the client to me to Sprout Social to Meta, has been able to solve it.
- Social media management across platforms
- Post creation, scheduling and approvals via workflows
- Integrated social-media analytics
- Social listening was valuable for one client ... until it wasn't
- The flexibility of the metrics help me show macro and micro trends to my clients
- Re-introducing social listening
Evaluating Sprout Social and Competitors
Yes - Sprout Social has replaced a number of products at organizations where our company has implemented it – Meta Business Suite and its constituent elements, Buffer, Mention, and others. None of the aforementioned tools are as useful as Sprout Social, making the decision to replace them easy.
- Integration with Other Systems
- Ease of Use
Sprout Social is easy. It's made to be easy from the get-go. And it's full-featured. Everything you need to manage social media is contained on the platform, and it's designed to integrate and be customized to the way you do business. It's intuitive and smart, but most of all it's easy.
I don't know how I'd change the process, since all roads lead to Sprout Social.
Comments
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