What users are saying about
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Top Rated
301 Ratings

Sprout Social

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Top Rated
301 Ratings
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Score 8 out of 101

Likelihood to Recommend

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified profile photo

Feature Rating Comparison

Listening/monitoring

Sprout Social
7.7
Boolean keyword searches
Sprout Social
8.0
Filtering out noise/spam
Sprout Social
6.9
Sentiment analysis
Sprout Social
7.2
Broad channel coverage
Sprout Social
8.7

Publishing

Sprout Social
7.8
Content planning and scheduling
Sprout Social
7.9
Audience targeting
Sprout Social
7.8
Content optimization
Sprout Social
7.6
Workflow management
Sprout Social
7.8

Engagement

Sprout Social
7.8
Automated routing and prioritization
Sprout Social
8.0
Customer interaction histories
Sprout Social
8.1
Bulk actions
Sprout Social
7.4

Marketing

Sprout Social
7.2
Lead generation
Sprout Social
6.9
Content marketing
Sprout Social
8.5
Paid media management
Sprout Social
6.2
Campaigns and promotions
Sprout Social
7.2

Channel coverage/integration

Sprout Social
8.0
Twitter
Sprout Social
9.0
Facebook
Sprout Social
8.5
LinkedIn
Sprout Social
7.9
Google+
Sprout Social
6.4
Instagram
Sprout Social
8.0
Pinterest
Sprout Social
8.3
YouTube
Sprout Social
8.0

Reporting/analytics

Sprout Social
8.0
Campaign success analytics
Sprout Social
8.1
Real-time tracking
Sprout Social
8.6
Competitor analysis
Sprout Social
7.4

Account management

Sprout Social
8.1
Role-based user permissions & privileges
Sprout Social
8.7
Mobile access
Sprout Social
7.5

Pros

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier profile photo

Cons

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V profile photo

Likelihood to Renew

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner profile photo

Usability

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst profile photo

Reliability and Availability

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Support

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo

Online Training

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano profile photo

Implementation

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa profile photo

Alternatives Considered

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack profile photo

Return on Investment

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan profile photo

Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Sprout Social
7.9

Likelihood to Renew

Sprout Social
6.2

Usability

Sprout Social
5.5

Reliability and Availability

Sprout Social
7.7

Performance

Sprout Social
8.0

Support

Sprout Social
3.0

Online Training

Sprout Social
7.3

Implementation

Sprout Social
8.9

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