Sprout Social

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Sprout Social	Score 8.5 out of 10	N/A	Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…	$249 per month per user

Pricing

Sprout Social

Editions & Modules

Standard: $199 annual / $249 monthly
per user/per month
Professional: $299 annual / $399 monthly
per user/per month
Advanced: $399 annual / $499 monthly
per user/per month
Free Trial: Free
for 30 days

Offerings

Pricing Offerings
Sprout Social
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Pricing Info

Community Pulse
	Sprout Social
Considered Both Products	Sprout Social Verified User Manager Chose Sprout Social Sprout Social's Social Inbox and Listening Tools stood out, plus the sales and onboarding processes were well connected and helpful. They were flexible in the price point as a nonprofit and organization with unique needs in general. They also hit all the marks in what we needed … Incentivized Helpful? Verified User Manager Chose Sprout Social Sprout Social is able to do all + more than the other platforms mentioned. And the user dashboard is easy on the eyes. Again, I'd like to add that Sprout Social puts an effort into their support team which makes it much more appealing to use the platform overall. Incentivized Helpful? Verified User Manager Chose Sprout Social I think Sprout Social is much better. In my opinion, it is superior in its functions and user experience. I have also enjoyed the trainings and webinars a bit more here. Incentivized Helpful? Verified User Manager Chose Sprout Social Takes the best of all of these and puts them in one place. I am yet to find a feature that these have that are not on Sprout Social, while there are many missing features on these platforms that come with Sprout Social as standard. Incentivized Helpful? Verified User Director Chose Sprout Social Sprout Social has more features and is easier to use Incentivized Helpful? CW Charity Waldron, MA Director of Operations & Media Relations Chose Sprout Social In-depth coverage is definitely superior. Incentivized Helpful? Verified User Employee Chose Sprout Social The reason we decided to go with Sprout Social was mainly the 'approval' function. The second reason was the reporting tool (analytics), where we found a lot of great insights and health status of our organic socials. Incentivized Helpful? Verified User Employee Chose Sprout Social Hootsuite is more budget-friendly. Sprout Social is pricier but it has more features. Sprout Social also has better analytics and reporting. Hootsuite is good at scheduling posts and is pretty basic. There are paid add-ons that you can add such as listening. Listening is … Incentivized Helpful? Verified User Vice-President Chose Sprout Social The tool is better in terms of the value it’s providing and the cost is also good but the user interface has to be improved so it can be made usable in fully. A new member may find it very difficult to use from day 1 so it’s something to be looked Incentivized Helpful? Verified User Project Manager Chose Sprout Social Reporting is a big deal for us since we manage different clients, Sprout social let us to adjust and filter for all of them and also to get the reporting in different formats Incentivized Helpful? TC Taylor Carlier Founder Chose Sprout Social It's been awhile since I've used these, except for Agorapulse - I used them more recently. Agorapulse was not intuitive to use, their features were not as regularly updated/integrated with Meta, their reporting wasn't as detailed as Sprout, and there were a lot of bugs/issues … Incentivized Helpful? Verified User Strategist Chose Sprout Social They are pretty similar in many ways. However, I'm now most comfortable in Sprout Social, both from having used Sprout Social the longest and finding the UX of its basic tools most intuitive in comparison to other products. Incentivized Helpful? Verified User Employee Chose Sprout Social We use Sprout Social right now because it's very user friendly and has the features that we as a communications team need for the most part. We have used or looked into other scheduling platforms in the past, and mostly because of the cost of Sprout Social we have considered … Incentivized Helpful? Verified User Professional Chose Sprout Social I will admit that I have not used Hootsuite, however, I do think if you have more then 40 or so accounts they might be able to handle that more. I have used Later Social & Buffer and I find Sprout Social easier to use and less clunky UI. Later & Buffer do work, but I used both … Incentivized Helpful? Verified User Employee Chose Sprout Social We use Asana to track tasks for all of our work, not just social media. I would love to see a Sprout Social and Asana integration. Incentivized Helpful? Brittany J. Riner Content Lead Chose Sprout Social Sprout offers a lot more features. Helpful? Verified User Partner Chose Sprout Social It's not like we chose Sprout Social over Meta Business Suite. There are things we still need to use Meta for. But as a platform to work in, create in, schedule in, and draw information from, Sprout Social is like being in an easy chair while Meta is the narrowest, hardest, … Incentivized Helpful? Verified User Supervisor Chose Sprout Social I have to say, I hated how old school Loomly and Hootsuite software seemed to have. With using Loomly, it took a lot of clicks to get a simple task completed. Hootsuite was on a trial basis, and I just didn't like the usability. Loomly was great for the analytics, but … Incentivized Helpful? Cherlon Seecharran Marketing Operations Analyst Chose Sprout Social When scouting different social media management platforms, Sprout Social stood out as the best choice despite other companies offering competitive features and lower rates. Some key factors solidified our decision to stay with Sprout Social. One major drawback we noticed with … Incentivized Helpful? Verified User Employee Chose Sprout Social Sprout is easier to use than competitors. Incentivized Helpful? Verified User Analyst Chose Sprout Social We selected Sprout Social because we saw more positive reviews than Hootsuite. The interface and usability also looked better. Incentivized Helpful? Verified User Strategist Chose Sprout Social I’ve tried both, and I’m currently using sprout social because the organization that employs me uses it. Incentivized Helpful? Verified User Vice-President Chose Sprout Social Sprout Social is by far the most robust social media management platform I have worked with. Compared to Hootsuite, Sprout is designed for mid to large size businesses whereas Hootsuite is lower cost with entry level functionality ideal for smaller businesses. Sprout has much … Incentivized Helpful? Daisy Baran Marketing & Communications Specialist Chose Sprout Social We were between Sprout Social and Hootsuite and I wasn't in the room when the final decision was made. Incentivized Helpful?

Features

Sprout Social

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Sprout Social 7.2 101 Ratings 5% below category average
Boolean keyword searches	7.073 Ratings
Filtering out noise/spam	6.687 Ratings
Sentiment analysis	7.068 Ratings
Broad channel coverage	8.079 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Sprout Social 8.2 128 Ratings 2% above category average
Content planning and scheduling	9.4128 Ratings
Audience targeting	7.2100 Ratings
Content optimization	8.0111 Ratings
Workflow management	8.3110 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Sprout Social 7.9 117 Ratings 2% below category average
Automated routing and prioritization	7.873 Ratings
Customer interaction histories	7.8102 Ratings
Bulk actions	8.2101 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Sprout Social 7.1 88 Ratings 8% below category average
Lead generation	7.064 Ratings
Content marketing	8.184 Ratings
Paid media management	6.23 Ratings
Campaigns and promotions	7.24 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Sprout Social 8.5 127 Ratings 2% above category average
Twitter	8.9114 Ratings
Facebook	8.9126 Ratings
LinkedIn	8.8114 Ratings
Google+	7.641 Ratings
Instagram	8.7116 Ratings
Pinterest	8.540 Ratings
YouTube	8.01 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Sprout Social 8.3 129 Ratings 7% above category average
Campaign success analytics	8.5121 Ratings
Real-time tracking	8.1117 Ratings
Competitor analysis	8.1105 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Sprout Social 7.8 121 Ratings 2% below category average
Role-based user permissions & privileges	8.2115 Ratings
Mobile access	7.4109 Ratings

Best Alternatives
	Sprout Social
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Sprout Social
Likelihood to Recommend	8.4 (176 ratings)
Likelihood to Renew	9.5 (65 ratings)
Usability	8.6 (103 ratings)
Availability	7.7 (8 ratings)
Performance	8.0 (7 ratings)
Support Rating	4.9 (38 ratings)
Online Training	7.3 (3 ratings)
Implementation Rating	10.0 (11 ratings)
Ease of integration	7.8 (27 ratings)
Vendor post-sale	9.1 (1 ratings)
Vendor pre-sale	9.1 (1 ratings)

User Testimonials
	Sprout Social
Likelihood to Recommend	Sprout Social Sprout Social is a great tool with a strong onboarding process. It helps streamline a lot of tasks as a social media platform and has a lot of capabilities, especially with reporting (tags/campaigns, profile-level & posts), social listening, and community management via the social inbox. Its pricing can be high, especially for small organizations/nonprofits. Incentivized Verified User Anonymous Read full review
Pros	Sprout Social For each account, customize posts for each platform, and schedule them to go live simultaneously. Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content. Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition. Incentivized Cherlon Seecharran Marketing Operations Analyst Read full review
Cons	Sprout Social Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly. Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Sprout Social Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden. Incentivized Verified User Anonymous Read full review
Usability	Sprout Social It's a largely very easy to understand, use and build around platform, with a lot of use in our particular industry, making onboarding for new hires significantly easier. While some features and functions are hidden away or harder to find and understand, for the most part, Sprout Social remains one of the best tools on the market for its use case. Incentivized Verified User Anonymous Read full review
Reliability and Availability	Sprout Social Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients. Verified User Anonymous Read full review
Performance	Sprout Social It is quick to post, however you have to refresh the page every time you add a new scheduled item. Sarah Zibanejadrad Social Marketing Director Read full review
Support Rating	Sprout Social The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst. Incentivized Verified User Anonymous Read full review
Online Training	Sprout Social Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that Ryan Montano Social Marketing Manager Read full review
Implementation Rating	Sprout Social Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee. Valentin Vesa Social Media Manager Read full review
Alternatives Considered	Sprout Social We ultimately selected Sprout Social because the social media team we were partnering with used the platform and insisted we use the same technology to avoid gaps in team functionality. Compared to Hootsuite, it’s the same but has more available functions. Compared to HubSpot Marketing Hub, it provides a more thorough capability for a fraction of the price. Compared to GaggleAMP, the social advocacy is similar, but Sprout is a more robust solution. Incentivized Verified User Anonymous Read full review
Return on Investment	Sprout Social One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless. Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media. One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise. Incentivized Verified User Anonymous Read full review
ScreenShots	Sprout Social Screenshots