What users are saying about
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Top Rated
288 Ratings

Sprout Social

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Top Rated
288 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Sprout Social

Sprout Social is suited for teams that want to publish, monitor, and track social media that have few social accounts (but like data) or for large teams that don't have a lot of cross-platform usage needs (ex: You only do social media management as a service and don't pay for automation, social media marketing software, billing software, etc.)
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Feature Rating Comparison

Listening/monitoring

Sprout Social
6.8
Boolean keyword searches
Sprout Social
7.7
Filtering out noise/spam
Sprout Social
7.0
Sentiment analysis
Sprout Social
5.5
Broad channel coverage
Sprout Social
6.9

Publishing

Sprout Social
7.6
Content planning and scheduling
Sprout Social
7.7
Audience targeting
Sprout Social
7.6
Content optimization
Sprout Social
7.3
Workflow management
Sprout Social
7.8

Engagement

Sprout Social
7.0
Automated routing and prioritization
Sprout Social
6.3
Customer interaction histories
Sprout Social
7.9
Bulk actions
Sprout Social
6.7

Marketing

Sprout Social
7.0
Lead generation
Sprout Social
6.5
Content marketing
Sprout Social
8.2
Paid media management
Sprout Social
6.2
Campaigns and promotions
Sprout Social
7.2

Channel coverage/integration

Sprout Social
7.8
Twitter
Sprout Social
8.7
Facebook
Sprout Social
8.0
LinkedIn
Sprout Social
7.3
Google+
Sprout Social
6.6
Instagram
Sprout Social
7.6
Pinterest
Sprout Social
8.0
YouTube
Sprout Social
8.0

Reporting/analytics

Sprout Social
7.9
Campaign success analytics
Sprout Social
8.1
Real-time tracking
Sprout Social
8.4
Competitor analysis
Sprout Social
7.3

Account management

Sprout Social
7.4
Role-based user permissions & privileges
Sprout Social
8.3
Mobile access
Sprout Social
6.5

Pros

Sprout Social

  • Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once.
  • Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website.
  • Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.
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Cons

Sprout Social

  • Browser compatibility. I use chrome and sometimes the page doesn't fit properly or it gets stuck and won't refresh.
  • The way the pop-ups for scheduling work. Sometimes they look deformed or don't fit on the screen of my full sized laptop. It's odd the way they pop out and don't function properly.
  • The app has a long way to go. It's getting better with every up date, but I wish it was as user-friendly as the website.
Stephanie MacMillan profile photo

Likelihood to Renew

Sprout Social

Sprout Social 6.2
Based on 61 answers
Overall, it's just a great product. It's made our lives simpler and we appreciate the good work that it allows us to do. We love efficiency and SproutSocial makes it easy to create and post awesome content for our clients. Our clients have raved about the analytics we are able to provide them through this site so we will continue to use it. There are still various aspects of Sprout that we haven't tapped into yet and we are still in the learning process. Overall, I would recommend it to those organizations who need to better manage their clients
Mckenzie Masters profile photo

Usability

Sprout Social

Sprout Social 2.0
Based on 17 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst profile photo

Reliability and Availability

Sprout Social

Sprout Social 7.7
Based on 8 answers
It has been down a few times in the last 6 months, but it is usually back up within a few hours.
Sarah Zibanejadrad profile photo

Performance

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo

Online Training

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa profile photo

Alternatives Considered

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
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Return on Investment

Sprout Social

  • We are able to provide better customer service on our social channels due to the fact that we are able to receive the majority of our social mentions quickly and efficiently.
  • We are also able to tag and track our Influencers.
  • Sprout is a cheaper solution than a lot of the enterprise products in the market although it lacks some of the listening and analytics tools the more robust platforms have.
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Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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