What users are saying about
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Top Rated
279 Ratings

Sprout Social

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Top Rated
279 Ratings
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Score 8 out of 101

Likelihood to Recommend

Sprout Social

I would ask what they are using this tool for? If they are looking for a social response and engagement tool then I would highly recommend Sprout. If they are looking for a Social listening platform I would more than likely recommend another tool. Also, it depends on budget. This is great for small businesses or companies that are not ready for an enterprise platform.
Jencey Keeton profile photo

Feature Rating Comparison

Listening/monitoring

Sprout Social
6.8
Boolean keyword searches
Sprout Social
7.7
Filtering out noise/spam
Sprout Social
7.3
Sentiment analysis
Sprout Social
5.5
Broad channel coverage
Sprout Social
6.9

Publishing

Sprout Social
8.1
Content planning and scheduling
Sprout Social
8.2
Audience targeting
Sprout Social
8.1
Content optimization
Sprout Social
7.8
Workflow management
Sprout Social
8.4

Engagement

Sprout Social
7.4
Automated routing and prioritization
Sprout Social
6.3
Customer interaction histories
Sprout Social
8.5
Bulk actions
Sprout Social
7.3

Marketing

Sprout Social
7.0
Lead generation
Sprout Social
6.5
Content marketing
Sprout Social
8.1
Paid media management
Sprout Social
6.2
Campaigns and promotions
Sprout Social
7.2

Channel coverage/integration

Sprout Social
7.9
Twitter
Sprout Social
9.1
Facebook
Sprout Social
8.3
LinkedIn
Sprout Social
7.5
Google+
Sprout Social
6.9
Instagram
Sprout Social
7.7
Pinterest
Sprout Social
8.0
YouTube
Sprout Social
8.0

Reporting/analytics

Sprout Social
8.3
Campaign success analytics
Sprout Social
8.2
Real-time tracking
Sprout Social
8.9
Competitor analysis
Sprout Social
7.8

Account management

Sprout Social
8.0
Role-based user permissions & privileges
Sprout Social
9.0
Mobile access
Sprout Social
6.9

Pros

Sprout Social

  • Sprout Social provides almost real time access to our customer comments and posts across Twitter, Facebook, blogs and other online searches.
  • Our entire Social Care team is able to use Sprout globally to respond to customers and assign tasks to other users. We are also able to segment our fans into lists, identify customers and more.
  • The Analytics section in Sprout does an amazing job of providing the proper KPI's for our company. Whether you need to know the efficiency of our Engagement, speed to response, popular posts or channel growth the reports are all there.
  • We have had a very good relationship with our account manager. They are sensitive to our unique use cases and work with us to find solutions. We are also very excited for the Enterprise version of Sprout to be released.
  • Sprout's easy to use Inbox makes it easy for us to respond to comments, archive them and categorize responses.
Jencey Keeton profile photo

Cons

Sprout Social

  • Sprout might see a vast increase in their number of clients if they implemented the ability to link a Pinterest account. Also, (and I know I'm reaching really far with this one), if Sprout paired up with Pinterest and implemented a batch upload tool for Pins in their scheduling module-I would do so much happy dancing. SO MUCH DANCING.
  • Facebook Reports: Vague. For example, on my current facebook report I see "Facebook Impressions" and beneath that, the word "Check-In" and the number 2.2k. What is a Facebook Check-In? How does that information help me? Perhaps developers could take a look at implementing the new Facebook Insights into the SS reports. Here's what I want to know when I see my report--Who shares and likes our content the most? Who should I reach out to? Let me link Facebook contests so I can get a specific report on how the contest is doing and how many fans we're engaging.
  • Twitter Reports: Also vague. I want to see who shares our content the most. I see how many mentions and retweets I received, but that just strokes my ego. What I want to know is--who should I keep reaching out to and engaging with and who am I annoying? ;)
  • Google Analytics: Doesn't show correct information. Mine doesn't allow me to plug in a date past March 13, 2013 for report purposes. It also continues to tell me that it "doesn't have any data for me yet." Could be a glitch on my end though so I can't say fairly either way.
  • LinkedIn and Google+: I don't personally use LinkedIn or Google+ very much, but it makes sense to me that if you're offering reports for Facebook and Twitter, perhaps reports should be included for those two platforms as well.
  • It'd be great to add Facebook and Linkedin to the Discovery section so we're not just limited to finding new Twitter users. Also, it would be amazing if, when new people were suggested as connections for us, their Facebook, Twitter, Linkedin, and/or Pinterest accounts were all available as options to follow/like/connect with in just a few clicks. That might be a little too creepy to implement, but it would be soooo nice. ;)
  • Currently, the RSS Feed can only push my blog content to Twitter and it would be really great if I had the option to push it to Facebook and/or to Google+ and LinkedIn as well. (And Pinterest. Am I pushing too much? Pin-ter-est. Pin-ter-est. Pin-ter-est!) *Really though, Pinterest drives five times the traffic of all other social media platforms to our website. It just makes sense to get in on it!)
  • Why is there no Facebook comparison tool?
Michelle Hebert profile photo

Likelihood to Renew

Sprout Social

Sprout Social 6.2
Based on 61 answers
For clear, general-audience-friendly metrics and team monitoring of your social media communications, this is the best aggregate product that I have seen and used for the cost. I liked it so much after the introductory trial that I decided to use this product and pay for the subscription out of my own pocket as a personal investment for my organization. So, while the Standard $40/month doesn't have everything, the items that are missing, I can get for free – just not in the same suite. For example, Google Analytics are free, just not integrated in Sprout Social; and the optimum timing add-on can be done at a much lower cost using tweriod and buffer. When renewal comes around, the choice will be purely around my budget.
Shonda Ranson profile photo

Usability

Sprout Social

Sprout Social 8.0
Based on 16 answers
At Sprout's affordable price point, the usability is hands down above the rest.
Lisa Kribs-LaPierre profile photo

Reliability and Availability

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Sprout Social

Sprout Social 9.2
Based on 12 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo

Online Training

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Sprout Social

Sprout Social 8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo

Alternatives Considered

Sprout Social

  • The overall package
  • Price point
  • and great design and UI
Lisa Kribs-LaPierre profile photo

Return on Investment

Sprout Social

  • My Sprout Social inbox is never closed, so when I hear a notification I check it immediately. Working in higher education, I'm managing multiple top-level accounts for the university, and Sprout makes it possible for all of that information to come to one place and helps me to quickly respond to people as soon as I receive notification!
  • Sprout Social definitely contributes to my efficiency. Being able to manage, schedule and respond all from one place instead of logging into multiple social accounts is extremely helpful and saves time.
Olivia Ann Hurst profile photo

Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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