What users are saying about

Sprout Social

240 Ratings

Sprout Social

240 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Sprout Social

I would tell a colleague - Sprout is the perfect place to manage multiple social accounts. The user-friendliness and stellar customer service will make it an easy to use right away, with minimal training required. For someone who has never used Sprout Social before, knowing that their customer service is always there no matter what can really be appealing and make a big difference! I also like it when social companies have a good presence in the social space - and Sprout Social has exactly that. In the past, I've tweeted with an issue and received a response in 10 minutes or less. That's how you do it!

Feature Rating Comparison

Listening/monitoring

Sprout Social
6.8
Boolean keyword searches
Sprout Social
7.5
Filtering out noise/spam
Sprout Social
7.2
Sentiment analysis
Sprout Social
5.5
Broad channel coverage
Sprout Social
6.9

Publishing

Sprout Social
7.7
Content planning and scheduling
Sprout Social
8.2
Audience targeting
Sprout Social
7.2
Content optimization
Sprout Social
7.2
Workflow management
Sprout Social
8.0

Engagement

Sprout Social
7.3
Automated routing and prioritization
Sprout Social
6.3
Customer interaction histories
Sprout Social
8.4
Bulk actions
Sprout Social
7.2

Marketing

Sprout Social
6.8
Lead generation
Sprout Social
6.5
Content marketing
Sprout Social
7.3
Paid media management
Sprout Social
6.2
Campaigns and promotions
Sprout Social
7.2

Channel coverage/integration

Sprout Social
7.9
Twitter
Sprout Social
9.0
Facebook
Sprout Social
8.6
LinkedIn
Sprout Social
7.2
Google+
Sprout Social
8.6
Instagram
Sprout Social
6.0
Pinterest
Sprout Social
8.0
YouTube
Sprout Social
8.0

Reporting/analytics

Sprout Social
8.2
Campaign success analytics
Sprout Social
7.6
Real-time tracking
Sprout Social
8.8
Competitor analysis
Sprout Social
8.4

Account management

Sprout Social
7.2
Role-based user permissions & privileges
Sprout Social
8.3
Mobile access
Sprout Social
6.2

Pros

  • The social listening capabilities do a great job of providing me with information I need from our target audiences.
  • Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
  • The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
  • The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
  • The dashboard is simple and easy to navigate.

Cons

  • The interface is user friendly once you get used to it. But in the beginning, it may be a bit confusing to use. I had some issues at first but then I was able to use it faster and more efficiently.
  • There is a lot going on in the platform, it's very busy, and sometimes I forget about all the tools available. Sometimes the amount of tools can be a bit overwhelming. Especially for someone who is just starting to use the platform.
  • The cost can be a bit pricey, especially for a new agency or small business.

Likelihood to Renew

Sprout Social6.2
Based on 61 answers
The price isn't worth the features you pay for. Plenty of other tools do what Sprout Social does for less.

Usability

Sprout Social8.0
Based on 16 answers
At Sprout's affordable price point, the usability is hands down above the rest.

Reliability and Availability

Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.

Performance

Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.

Support

Sprout Social9.2
Based on 12 answers
The customer service team is the second reason why we are semi-loyal to this platform. The customer service process is painless, effective and flawless in my experience.

Online Training

Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost

Implementation

Sprout Social8.9
Based on 10 answers
Extremely easy to set up in-house.

Alternatives Considered

We are HubSpot partners so we still use HubSpot. We also have a free Hootsuite account. We use Sprout Social because we liked the tools and the reporting.

Return on Investment

  • Sprout Social helped contribute to our clients' social followings, but you don't need a social management tool to do that.
  • If you need an easy-to-use social media management tool, then pick Sprout Social. If you need to track ROI metrics, I suggest you do some research.
  • If tracking your social media team's efforts are a business objective, then pick Sprout Social.

Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details