Sprout Social

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Sprout Social	Score 8.4 out of 10	N/A	Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…	$249 per month per user

Pricing

Sprout Social

Editions & Modules

Standard: $199 annual / $249 monthly
per user/per month
Professional: $299 annual / $399 monthly
per user/per month
Advanced: $399 annual / $499 monthly
per user/per month
Free Trial: Free
for 30 days

Offerings

Pricing Offerings
Sprout Social
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Pricing Info

Community Pulse
	Sprout Social
Considered Both Products	Sprout Social Verified User Project Manager Chose Sprout Social Reporting is a big deal for us since we manage different clients, Sprout social let us to adjust and filter for all of them and also to get the reporting in different formats Incentivized Helpful? TC Taylor Carlier Founder Chose Sprout Social It's been awhile since I've used these, except for Agorapulse - I used them more recently. Agorapulse was not intuitive to use, their features were not as regularly updated/integrated with Meta, their reporting wasn't as detailed as Sprout, and there were a lot of bugs/issues … Incentivized Helpful? Verified User Strategist Chose Sprout Social They are pretty similar in many ways. However, I'm now most comfortable in Sprout Social, both from having used Sprout Social the longest and finding the UX of its basic tools most intuitive in comparison to other products. Incentivized Helpful? Verified User Employee Chose Sprout Social We use Sprout Social right now because it's very user friendly and has the features that we as a communications team need for the most part. We have used or looked into other scheduling platforms in the past, and mostly because of the cost of Sprout Social we have considered … Incentivized Helpful? Verified User Professional Chose Sprout Social I will admit that I have not used Hootsuite, however, I do think if you have more then 40 or so accounts they might be able to handle that more. I have used Later Social & Buffer and I find Sprout Social easier to use and less clunky UI. Later & Buffer do work, but I used both … Incentivized Helpful? Verified User Employee Chose Sprout Social We use Asana to track tasks for all of our work, not just social media. I would love to see a Sprout Social and Asana integration. Incentivized Helpful? Brittany J. Riner Content Lead Chose Sprout Social Sprout offers a lot more features. Helpful? Verified User Partner Chose Sprout Social It's not like we chose Sprout Social over Meta Business Suite. There are things we still need to use Meta for. But as a platform to work in, create in, schedule in, and draw information from, Sprout Social is like being in an easy chair while Meta is the narrowest, hardest, … Incentivized Helpful? Verified User Supervisor Chose Sprout Social I have to say, I hated how old school Loomly and Hootsuite software seemed to have. With using Loomly, it took a lot of clicks to get a simple task completed. Hootsuite was on a trial basis, and I just didn't like the usability. Loomly was great for the analytics, but … Incentivized Helpful? Cherlon Seecharran Marketing Operations Analyst Chose Sprout Social When scouting different social media management platforms, Sprout Social stood out as the best choice despite other companies offering competitive features and lower rates. Some key factors solidified our decision to stay with Sprout Social. One major drawback we noticed with … Incentivized Helpful? Verified User Employee Chose Sprout Social Sprout is easier to use than competitors. Incentivized Helpful? Verified User Analyst Chose Sprout Social We selected Sprout Social because we saw more positive reviews than Hootsuite. The interface and usability also looked better. Incentivized Helpful? Verified User Strategist Chose Sprout Social I’ve tried both, and I’m currently using sprout social because the organization that employs me uses it. Incentivized Helpful? Verified User Vice-President Chose Sprout Social Sprout Social is by far the most robust social media management platform I have worked with. Compared to Hootsuite, Sprout is designed for mid to large size businesses whereas Hootsuite is lower cost with entry level functionality ideal for smaller businesses. Sprout has much … Incentivized Helpful? Daisy Baran Marketing & Communications Specialist Chose Sprout Social We were between Sprout Social and Hootsuite and I wasn't in the room when the final decision was made. Incentivized Helpful? Verified User Employee Chose Sprout Social The reason we decided to go with Sprout Social was mainly the 'approval' function. The second reason was the reporting tool (analytics), where we found a lot of great insights and health status of our organic socials. Incentivized Helpful? Verified User Manager Chose Sprout Social I think all the tools have a great interface when it comes to the scheduling calendars as they are so easy to see and show stakeholders. It allows for logins to be accessed more securely accross wider teams too. I would say Oktopost had the best social media advocacy tool and Ho… Incentivized Helpful? Verified User Manager Chose Sprout Social We ultimately selected Sprout Social because the social media team we were partnering with used the platform and insisted we use the same technology to avoid gaps in team functionality. Compared to Hootsuite, it’s the same but has more available functions. Compared to HubSpot … Incentivized Helpful? Verified User Manager Chose Sprout Social Sprout Social is the most robust and reliable of all platforms I've tried by far. It is not the best in scheduling and content strategy, but does a very adequate job and is worth it for the proper data and tracking in dashboards. Incentivized Helpful? Amanda Duron VP Brand and Engagement Chose Sprout Social I think Sprout Social is probably top-tier and designed for agencies or social media content freelancers who need to spend a lot of time analyzing and strategizing content. For basic scheduling functions, it’s probably too powerful (like using a rocket to drive to the grocery … Incentivized Helpful? Verified User Executive Chose Sprout Social I think Sprout Social is the most advanced of all these scheduling tools, it can handle the largest accounts and makes scheduling and responding to posts easy. it's the most expensive of these four (with meta for business free) but it's a you get what you pay for situation. I … Incentivized Helpful? Paul Katool Deputy Director of Public Affairs Chose Sprout Social We actually migrated to Sprout Social from another service. The main reason we did so is because of the reliability of the service and its ease of use. Another big reason that we made the switch to Sprout Social is because of the service's robust data and analytics tools that … Incentivized Helpful? Kathryn ''Katy" Severance Digital Marketing Manager Chose Sprout Social When I joined [...], we had two social tools - Sprout Social and also Hootsuite. We ultimately made the decision to keep Sprout Social and sunset the Hootsuite platform because Sprout Social was far easier to use for scheduling purposes and provided more extensive analytics … Incentivized Helpful? Verified User Employee Chose Sprout Social Prefer Meltwater social listening functionality but prefer sprout's reporting and publishing Incentivized Helpful? Verified User Employee Chose Sprout Social We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing. Incentivized Helpful?

Features

Sprout Social

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Sprout Social 7.1 95 Ratings 7% below category average
Boolean keyword searches	6.869 Ratings
Filtering out noise/spam	6.582 Ratings
Sentiment analysis	7.062 Ratings
Broad channel coverage	7.973 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Sprout Social 8.2 119 Ratings 2% above category average
Content planning and scheduling	9.3119 Ratings
Audience targeting	7.292 Ratings
Content optimization	7.9103 Ratings
Workflow management	8.3103 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Sprout Social 7.8 109 Ratings 4% below category average
Automated routing and prioritization	7.767 Ratings
Customer interaction histories	7.895 Ratings
Bulk actions	8.192 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Sprout Social 7.1 82 Ratings 8% below category average
Lead generation	6.960 Ratings
Content marketing	8.178 Ratings
Paid media management	6.23 Ratings
Campaigns and promotions	7.24 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Sprout Social 8.5 119 Ratings 2% above category average
Twitter	8.8106 Ratings
Facebook	9.0118 Ratings
LinkedIn	8.9107 Ratings
Google+	7.539 Ratings
Instagram	8.6108 Ratings
Pinterest	8.636 Ratings
YouTube	8.01 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Sprout Social 8.2 120 Ratings 6% above category average
Campaign success analytics	8.5112 Ratings
Real-time tracking	8.0108 Ratings
Competitor analysis	8.197 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Sprout Social 7.7 112 Ratings 3% below category average
Role-based user permissions & privileges	8.0107 Ratings
Mobile access	7.3100 Ratings

Best Alternatives
	Sprout Social
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Sprout Social
Likelihood to Recommend	8.4 (177 ratings)
Likelihood to Renew	9.5 (65 ratings)
Usability	8.6 (104 ratings)
Availability	7.7 (8 ratings)
Performance	8.0 (7 ratings)
Support Rating	5.1 (38 ratings)
Online Training	7.3 (3 ratings)
Implementation Rating	10.0 (11 ratings)
Ease of integration	7.8 (27 ratings)
Vendor post-sale	9.1 (1 ratings)
Vendor pre-sale	9.1 (1 ratings)

User Testimonials
	Sprout Social
Likelihood to Recommend	Sprout Social IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics. Incentivized Verified User Anonymous Read full review
Pros	Sprout Social For each account, customize posts for each platform, and schedule them to go live simultaneously. Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content. Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition. Incentivized Cherlon Seecharran Marketing Operations Analyst Read full review
Cons	Sprout Social Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly. Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Sprout Social I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat). Incentivized Verified User Anonymous Read full review
Usability	Sprout Social Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble. Incentivized Verified User Anonymous Read full review
Reliability and Availability	Sprout Social Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients. Verified User Anonymous Read full review
Performance	Sprout Social It is quick to post, however you have to refresh the page every time you add a new scheduled item. Sarah Zibanejadrad Social Marketing Director Read full review
Support Rating	Sprout Social Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner. Incentivized Verified User Anonymous Read full review
Online Training	Sprout Social Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that Ryan Montano Social Marketing Manager Read full review
Implementation Rating	Sprout Social Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee. Valentin Vesa Social Media Manager Read full review
Alternatives Considered	Sprout Social We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing. Incentivized Verified User Anonymous Read full review
Return on Investment	Sprout Social One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless. Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media. One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise. Incentivized Verified User Anonymous Read full review
ScreenShots	Sprout Social Screenshots