Sprout Social

Sprout Social

632 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Sprout Social	Score8.4 out of 10	N/A	Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…	$249 per month per user

Pricing

Sprout Social

Essentials: $79 per seat/per month annual / $99 per seat/per month monthly
Standard: $199 annual / $249 monthly
per user/per month
Professional: $299 annual / $399 monthly
per user/per month
Advanced: $399 annual / $499 monthly
per user/per month
Free Trial: Free
for 30 days

Pricing Offerings
Sprout Social
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

—

Community Pulse
Key User Insights
	Sprout Social
Considered Both Products	Sprout Social Verified User Chose Sprout Social I have only ever used Hootsuite to manage one client, so I cannot accurately compare the two. Incentivized Helpful? Heather Mills Director of Short Form Content in Marketing at YMH Studios (Entertainment, 11-50 employees) Chose Sprout Social Sprout just has much more detailed reporting and analytics, and is easier to use and find best times to post. Later's interface feels out of date and Sprout has kept up with industry motion Incentivized Helpful? Bob Sadowski, APR Manager, Mortgage Marketing in Marketing at myCUmortgage (Banking, 51-200 employees) Chose Sprout Social Affordability is the key for us versus these other options. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social is better from an enterprise/bulk standpoint. I’d recommend the other two for smaller organizations/organizations with only a few accounts. Sprout is expensive. Incentivized Helpful? Christian Estrellado Managing Partner in Marketing at Estro Communications (Marketing Advertising, 11-50 employees) Chose Sprout Social It was pricing Incentivized Helpful? Bryan Gramajo Marketing Coordinator in Marketing at JP McHale Pest Management (Environmental Services, 201-500 employees) Chose Sprout Social Sprout Social has more in depth reporting metrics and makes it easier to plan and keep track of your social media posts. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social scheduling and analytics capabilities as well as the internal conversations and assignment features are what put it above the rest. Incentivized Helpful? Verified User Chose Sprout Social We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their … Incentivized Helpful? Kate Arvidson Director of Marketing in Marketing at Ozlo (Health, Wellness and Fitness, 11-50 employees) Chose Sprout Social In my experience, Hootsuite was much glitchier and had issues with posting from it - was less reliable Incentivized Helpful? Tandy Black Leasing Specialist in Customer Service at Kettler (Real Estate, 201-500 employees) Chose Sprout Social none known Incentivized Helpful? Verified User Chose Sprout Social Doesnt compare at all and your information isnt really safe with google much less platforms that can be added and tracked Incentivized Helpful? Katie Dixon Communications Manager in Marketing at Triage Staffing (Staffing & Recruiting, 201-500 employees) Chose Sprout Social We previously used Meltwater and Sprout Social was more intuitive to use. It was also less expensive. Incentivized Helpful? Linda Bernstein Social Media Manager in Social Media at APGFCU (Financial Services, 201-500 employees) Chose Sprout Social Sprout Social is overall an easier platform to use, understand, train on and be trained on than Meltwater. While I do think that Meltwater has listening tools at a higher level than Sprout Social, every other aspect of the platform is harder to use and not as intuitive or … Incentivized Helpful? Verified User Chose Sprout Social Sprout Social is able to do all + more than the other platforms mentioned. And the user dashboard is easy on the eyes. Again, I'd like to add that Sprout Social puts an effort into their support team which makes it much more appealing to use the platform overall. Incentivized Helpful? Verified User Chose Sprout Social I think Sprout Social is much better. In my opinion, it is superior in its functions and user experience. I have also enjoyed the trainings and webinars a bit more here. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social's Social Inbox and Listening Tools stood out, plus the sales and onboarding processes were well connected and helpful. They were flexible in the price point as a nonprofit and organization with unique needs in general. They also hit all the marks in what we needed … Incentivized Helpful? Verified User Chose Sprout Social Takes the best of all of these and puts them in one place. I am yet to find a feature that these have that are not on Sprout Social, while there are many missing features on these platforms that come with Sprout Social as standard. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social has more features and is easier to use Incentivized Helpful? Charity Waldron, MA Director of Operations & Media Relations in Marketing at Virginia Amateur Sports, INC (Sports, 1-10 employees) Chose Sprout Social In-depth coverage is definitely superior. Incentivized Helpful? Verified User Chose Sprout Social Hootsuite is more budget-friendly. Sprout Social is pricier but it has more features. Sprout Social also has better analytics and reporting. Hootsuite is good at scheduling posts and is pretty basic. There are paid add-ons that you can add such as listening. Listening is … Incentivized Helpful? Verified User Chose Sprout Social The tool is better in terms of the value it’s providing and the cost is also good but the user interface has to be improved so it can be made usable in fully. A new member may find it very difficult to use from day 1 so it’s something to be looked Incentivized Helpful? Verified User Chose Sprout Social Reporting is a big deal for us since we manage different clients, Sprout social let us to adjust and filter for all of them and also to get the reporting in different formats Incentivized Helpful? Taylor Carlier Founder in Marketing at The Already Collective (Marketing & Advertising, 1-10 employees) Chose Sprout Social It's been awhile since I've used these, except for Agorapulse - I used them more recently. Agorapulse was not intuitive to use, their features were not as regularly updated/integrated with Meta, their reporting wasn't as detailed as Sprout, and there were a lot of bugs/issues … Incentivized Helpful? Verified User Chose Sprout Social They are pretty similar in many ways. However, I'm now most comfortable in Sprout Social, both from having used Sprout Social the longest and finding the UX of its basic tools most intuitive in comparison to other products. Incentivized Helpful?
	Would buy again
	94% Would buy again 106 Answers
	Delivers good value for the price
	94% Delivers good value for the price 93 Answers
	Happy with the feature set
	96% Happy with the feature set 108 Answers
	Lived up to sales and marketing promises
	96% Lived up to sales and marketing promises 86 Answers
	Implementation went as expected
96% Implementation went as expected 92 Answers

Features

Sprout Social

Comparison of Listening/monitoring features of Sprout Social
Feature	Sprout Social 7.2 114 Ratings 6% below category average
Boolean keyword searches	6.980 Ratings
Filtering out noise/spam	7.196 Ratings
Sentiment analysis	7.077 Ratings
Broad channel coverage	8.090 Ratings

Comparison of Publishing features of Sprout Social
Feature	Sprout Social 8.2 145 Ratings 1% above category average
Content planning and scheduling	9.2145 Ratings
Audience targeting	7.2110 Ratings
Content optimization	8.2126 Ratings
Workflow management	8.4126 Ratings

Comparison of Engagement features of Sprout Social
Feature	Sprout Social 7.9 132 Ratings 3% below category average
Automated routing and prioritization	7.687 Ratings
Customer interaction histories	8.1116 Ratings
Bulk actions	8.1115 Ratings

Comparison of Marketing features of Sprout Social
Feature	Sprout Social 7.1 96 Ratings 8% below category average
Lead generation	6.869 Ratings
Content marketing	8.192 Ratings
Paid media management	6.23 Ratings
Campaigns and promotions	7.24 Ratings

Comparison of Channel coverage/integration features of Sprout Social
Feature	Sprout Social 8.4 144 Ratings 1% above category average
Twitter	8.8126 Ratings
Facebook	8.7143 Ratings
LinkedIn	8.6130 Ratings
Google+	7.846 Ratings
Instagram	8.6132 Ratings
Pinterest	8.246 Ratings
YouTube	8.01 Ratings

Comparison of Reporting/analytics features of Sprout Social
Feature	Sprout Social 8.2 146 Ratings 6% above category average
Campaign success analytics	8.6138 Ratings
Real-time tracking	8.1134 Ratings
Competitor analysis	7.8120 Ratings

Comparison of Account management features of Sprout Social
Feature	Sprout Social 8.0 138 Ratings 1% above category average
Role-based user permissions & privileges	8.7132 Ratings
Mobile access	7.3124 Ratings

Best Alternatives
	Sprout Social
Small Businesses	Sendible Score7.2 out of 10
Medium-sized Companies	Emplifi Score8.9 out of 10
Enterprises	Salesforce Marketing Cloud Social Studio (discontinued) Score8.1 out of 10
All Alternatives	View all alternatives

User Ratings
	Sprout Social
Likelihood to Recommend	8.4 (203 ratings)
Likelihood to Renew	9.2 (67 ratings)
Usability	8.5 (130 ratings)
Availability	7.7 (8 ratings)
Performance	8.0 (7 ratings)
Support Rating	1.9 (39 ratings)
Online Training	7.3 (3 ratings)
Implementation Rating	1.0 (12 ratings)
Ease of integration	8.1 (42 ratings)
Vendor post-sale	9.1 (1 ratings)
Vendor pre-sale	9.1 (1 ratings)

User Testimonials
	Sprout Social
Likelihood to Recommend	Sprout Social Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts Incentivized Verified User Read full review
Pros	Sprout Social Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand. Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed. Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand. Incentivized Linda Bernstein Social Media Manager Read full review
Cons	Sprout Social I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account. I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered. An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage. Incentivized Cherlon Seecharran Marketing Operations Analyst Read full review
Likelihood to Renew	Sprout Social Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden. Incentivized Verified User Read full review
Usability	Sprout Social Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers. Incentivized Verified User Read full review
Reliability and Availability	Sprout Social Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients. Verified User Read full review
Performance	Sprout Social It is quick to post, however you have to refresh the page every time you add a new scheduled item. Sarah Zibanejadrad Social Marketing Director Read full review
Support Rating	Sprout Social The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst. Incentivized Verified User Read full review
Online Training	Sprout Social Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that Ryan Montano Social Marketing Manager Read full review
Implementation Rating	Sprout Social Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee. Valentin Vesa Social Media Manager Read full review
Alternatives Considered	Sprout Social We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer. Incentivized Verified User Read full review
Return on Investment	Sprout Social One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless. Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media. One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise. Incentivized Verified User Read full review
ScreenShots	Sprout Social Screenshots