What users are saying about

Sprout Social

Top Rated
254 Ratings

Sprout Social

Top Rated
254 Ratings
Score 8 out of 101

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Likelihood to Recommend

Sprout Social

It is truly a great platform for anyone trying to manage more than three social platforms at a time. I don't think it's worth purchasing for less than three social platforms because of its lack of ROI accountability. I wish it had a built-in tool that could create short links that could then be tracked in the application. Right now it relies on bit.ly and I have to go to an outside site to track links posted.
Stephanie MacMillan profile photo

Feature Rating Comparison

Listening/monitoring

Sprout Social
6.8
Boolean keyword searches
Sprout Social
7.6
Filtering out noise/spam
Sprout Social
7.3
Sentiment analysis
Sprout Social
5.5
Broad channel coverage
Sprout Social
6.9

Publishing

Sprout Social
7.7
Content planning and scheduling
Sprout Social
8.3
Audience targeting
Sprout Social
7.6
Content optimization
Sprout Social
7.1
Workflow management
Sprout Social
7.8

Engagement

Sprout Social
7.3
Automated routing and prioritization
Sprout Social
6.3
Customer interaction histories
Sprout Social
8.4
Bulk actions
Sprout Social
7.1

Marketing

Sprout Social
6.9
Lead generation
Sprout Social
6.5
Content marketing
Sprout Social
7.7
Paid media management
Sprout Social
6.2
Campaigns and promotions
Sprout Social
7.2

Channel coverage/integration

Sprout Social
8.2
Twitter
Sprout Social
9.3
Facebook
Sprout Social
8.7
LinkedIn
Sprout Social
7.8
Google+
Sprout Social
8.8
Instagram
Sprout Social
7.0
Pinterest
Sprout Social
8.0
YouTube
Sprout Social
8.0

Reporting/analytics

Sprout Social
8.4
Campaign success analytics
Sprout Social
7.8
Real-time tracking
Sprout Social
9.0
Competitor analysis
Sprout Social
8.3

Account management

Sprout Social
7.9
Role-based user permissions & privileges
Sprout Social
8.8
Mobile access
Sprout Social
7.0

Pros

  • Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once.
  • Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website.
  • Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.
Jennifer Wagner profile photo

Cons

  • I've always hoped to have a better friend/follower function on Sprout. I like being able to see who's not following back, or who is idle, but in more of a batch setting vs. the long scrolling list they have now. Just the ability to clean house a little better
  • Sometimes swithcing between users/accounts is tricky - it isn't always obvious to me what data i'm looking at for which client so that can sometimes be a little nerve wracking. Maybe just a clearer client/user toggle than the small area in the top right.
Lisa Kribs-LaPierre profile photo

Likelihood to Renew

Sprout Social6.2
Based on 61 answers
Sprout Social is an ideal solution for professionals, small and midsize organizations who understand the social landscape and the value measuring the effectiveness of social campaigns. Organizations that are looking to monitor, measure and engage their audience on LinkedIn, Facebook, Twitter and Google+ will find Sprout Social easy to set up and use.
Doreen Nicastro profile photo

Usability

Sprout Social8.0
Based on 16 answers
Its the best social media program I have used in the past 4 years. Easy to learn and easy to use. Great customer support
Megan Gallagher profile photo

Reliability and Availability

Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Sprout Social9.2
Based on 12 answers
The customer service team is the second reason why we are semi-loyal to this platform. The customer service process is painless, effective and flawless in my experience.
Lizzie Maldonado profile photo

Online Training

Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Sprout Social8.9
Based on 10 answers
Extremely easy to set up in-house.
Lizzie Maldonado profile photo

Alternatives Considered

  • The overall package
  • Price point
  • and great design and UI
Lisa Kribs-LaPierre profile photo

Return on Investment

  • Nothing yet, since we just started using it.
  • Social metrics is a big push this year for our broadcast and newspaper groups so being able to easily pull these into simple reports is going to be amazing.
  • For new businesses we're starting it will be a great way to track what is resonating with people and what isn't.
Jeff Cowens, MBA profile photo

Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details