Sprout Social

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Sprout Social	Score 8.2 out of 10	N/A	Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…	$249 per month per user

Pricing

Sprout Social

Editions & Modules

Standard: $199 annual / $249 monthly
per user/per month
Professional: $299 annual / $399 monthly
per user/per month
Advanced: $399 annual / $499 monthly
per user/per month
Free Trial: Free
for 30 days

Offerings

Pricing Offerings
Sprout Social
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Sprout Social
Considered Both Products	Sprout Social Verified User Executive Chose Sprout Social Although the products are very similar, I've just found Sprout Social more intuitive to use. The dashboards they provide and how they've streamlined processes within the platform, prove for a very positive user experience for us. In my opinion, everything is simply laid out, … Helpful? Verified User Consultant Chose Sprout Social Sprinklr is easier to use, deploy and understand for first-time users. It has the right amount of options without becoming difficult to use. In a few hours a new team could be scheduling content and creating some performance reports in an easy way. Incentivized Helpful? Verified User Director Chose Sprout Social Cheaper and does the same thing. Helpful? Jesse Sumrak Content Writer Chose Sprout Social Sprout Social is probably my top pick of the lot, mainly due to its simple navigation and content calendar. While some of the other platforms have more robust functionality and integrations, I've found I'm more comfortable using Sprout Social and would prefer a seamless user … Incentivized Helpful? LL Lydia Lee Marketing Manager Chose Sprout Social I haven't used Hootsuite in years. But we switched over because Hootsuite would allow you to schedule content in advance but you would still have to publish within an app on your phone. Sprout Social published on its own once schedule in the software. Sprout Social also offered … Incentivized Helpful? Bill Braun Copywriter/Social Media Chose Sprout Social For the money, I have not found Sprout's equal. Admittedly no service is perfect, which is why your tech stack is in fact a stack. For the time it saves, the reports it generates, and the tabs it allows me to keep on an inordinately large competitive landscape, Sprout is and … Helpful? Verified User Director Chose Sprout Social Sprout is more intuitive and it's more reliable. Helpful? JB Jess Burton Director of Social Media Chose Sprout Social Sprout is more user-friendly, covers more platforms, and is simple to navigate. Helpful? Kaleigh Glaza Co-Founder Chose Sprout Social Though those were less expensive, they weren't nearly as easy or good as Sprout! Helpful? Jenna Carpentier Digital Communications Specialist Chose Sprout Social We have used Hootsuite in the past and we prefer Sprout Social because it's easier to use, more intuitive and visually appealing, provides more robust analytics, and is better organized so we can find things more easily. Incentivized Helpful? Verified User Executive Chose Sprout Social More features for the price point, easy to understand, always adding additional features, streamlined. Incentivized Helpful? Adrienne Hardin Content Specialist-Social Media Chose Sprout Social We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price. Helpful? Verified User Project Manager Chose Sprout Social I found HeyOrca difficult to use and much more glitchy. We were constantly having issues with posts failing to upload, and sometimes you would schedule an entire week of content only for it to disappear once saved. For that reason we switched to Sprout Social and it is overall … Incentivized Helpful? Diana R. Krueger Assistant to the Dean Chose Sprout Social Our organization previously used Spredfast (now Khoros), which was useful but limited in functionality. A few years ago we transitioned to Sprout Social, which at the time appeared to be a more dynamic product and an overall better fit for our organization. I can't speak to the … Incentivized Helpful? Talissa (Beall) Navarro Sr. Social Media Manager Chose Sprout Social I used Sprinklr when I was with a previous employer. While the tool is extremely robust in its community management, publishing, reporting and social listening capabilities, the price tag is cumbersome for smaller businesses and agencies. Sprout offers similar capabilities at a … Incentivized Helpful? Peter Slayton Social Media Manager Chose Sprout Social I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS … Incentivized Helpful? Verified User Executive Chose Sprout Social I have not personally used anything other than Sprout Social. Before it was doable to manually manage each social account. We then grew significantly and needed an all-in-one solution. Sprout Social perfectly fit our needs then and still does six years later. No complaints on … Incentivized Helpful? Sarah Carrig (Iddings) Social Media Administrator Chose Sprout Social I've used Hootsuite, which does not offer half as much functionality as Sprout Social, however it was more cost effective for my company's primary social channels and provided the base functionality I needed for automatically posting Instagram, Facebook, Twitter, and Pinterest … Incentivized Helpful? Verified User Director Chose Sprout Social Sprout Social is easy to set up and use. It didn't take much time to get all of our marketing clients set up in the system, and it's an affordable social media management platform. Sprout allows us to manage multiple social media platforms for our clients and schedule their … Helpful? Verified User Manager Chose Sprout Social The thing that stands out to me the most about Sprout is that every employee I've engaged with has a passion for social and helping companies succeed. They live and breathe social, and are a huge support to social media teams. Sprout has superior analytics to all of the above … Incentivized Helpful? Verified User Account Manager Chose Sprout Social We did not consider any other social media management platforms. Sprout Social had everything we were looking for and more at a reasonable price point. We would recommend it to any size company that is data driven and intent on listening to their audiences online. Sprout Social … Incentivized Helpful? Corina Manea Account Manager Chose Sprout Social In the past, I have used Buffer, SocialBee, and Hootsuite. Incentivized Helpful? Esmeralda López LATAM Marketing Communications Chose Sprout Social I think they are very similar between each other, just the interface is a little better on Socialbakers. Helpful? Verified User Employee Chose Sprout Social I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for … Incentivized Helpful? Verified User Manager Chose Sprout Social Sprout Social has a more intuitive interface with a wider array of functions. What sets it apart the most is its analytics, graphs, and reporting. Sprout Social presents data in a way that can be shown to clients and easily digested. By showing what works and what doesn’t, … Incentivized Helpful?
Top Pros	Pro Social media Pro Easy to use Pro Customer service
Top Cons	Minus Google analytics Minus Scheduled posts Minus Management tool

Features

Sprout Social

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Sprout Social 7.3 53 Ratings 4% below category average
Boolean keyword searches	6.939 Ratings
Filtering out noise/spam	7.043 Ratings
Sentiment analysis	7.124 Ratings
Broad channel coverage	8.334 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Sprout Social 4.9 57 Ratings 48% below category average
Content planning and scheduling	7.157 Ratings
Audience targeting	3.048 Ratings
Content optimization	3.549 Ratings
Workflow management	6.052 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Sprout Social 6.0 55 Ratings 30% below category average
Automated routing and prioritization	2.725 Ratings
Customer interaction histories	7.851 Ratings
Bulk actions	7.446 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Sprout Social 4.7 39 Ratings 48% below category average
Lead generation	2.431 Ratings
Content marketing	2.935 Ratings
Paid media management	6.23 Ratings
Campaigns and promotions	7.24 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Sprout Social 7.5 59 Ratings 13% below category average
Twitter	7.757 Ratings
Facebook	6.359 Ratings
LinkedIn	8.352 Ratings
Google+	7.721 Ratings
Instagram	7.249 Ratings
Pinterest	7.214 Ratings
YouTube	8.01 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Sprout Social 5.9 58 Ratings 28% below category average
Campaign success analytics	4.154 Ratings
Real-time tracking	6.655 Ratings
Competitor analysis	6.947 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Sprout Social 7.6 58 Ratings 7% below category average
Role-based user permissions & privileges	7.655 Ratings
Mobile access	7.651 Ratings

Best Alternatives
	Sprout Social
Small Businesses	Publer Score 9.8 out of 10
Medium-sized Companies	Social Suite by Reputation.com Score 9.3 out of 10
Enterprises	Social Suite by Reputation.com Score 9.3 out of 10
All Alternatives	View all alternatives

User Ratings
	Sprout Social
Likelihood to Recommend	7.6 (115 ratings)
Likelihood to Renew	9.0 (62 ratings)
Usability	7.1 (42 ratings)
Availability	7.7 (8 ratings)
Performance	8.0 (7 ratings)
Support Rating	5.2 (37 ratings)
Online Training	7.3 (3 ratings)
Implementation Rating	10.0 (11 ratings)
Vendor post-sale	9.1 (1 ratings)
Vendor pre-sale	9.1 (1 ratings)

User Testimonials
	Sprout Social
Likelihood to Recommend	Sprout Social Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users Incentivized Verified User Anonymous Read full review
Pros	Sprout Social The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks. It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account. Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks. Incentivized Sasha Brito Marketing Director Read full review
Cons	Sprout Social I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement. I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing. I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only. Incentivized Talissa (Beall) Navarro Sr. Social Media Manager Read full review
Likelihood to Renew	Sprout Social While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled. Incentivized Jennifer Wagner Editor Read full review
Usability	Sprout Social Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster. Incentivized Verified User Anonymous Read full review
Reliability and Availability	Sprout Social Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients. Verified User Anonymous Read full review
Performance	Sprout Social It is quick to post, however you have to refresh the page every time you add a new scheduled item. Sarah Zibanejadrad Social Marketing Director Read full review
Support Rating	Sprout Social Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service. Incentivized Diana R. Krueger Assistant to the Dean Read full review
Online Training	Sprout Social Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that Ryan Montano Social Marketing Manager Read full review
Implementation Rating	Sprout Social Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee. Valentin Vesa Social Media Manager Read full review
Alternatives Considered	Sprout Social I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since. Incentivized Peter Slayton Social Media Manager Read full review
Return on Investment	Sprout Social Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best. Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters. Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized. Incentivized Verified User Anonymous Read full review
ScreenShots	Sprout Social Screenshots