Amazon Redshift is a hosted data warehouse solution, from Amazon Web Services.
$0.24
per GB per month
SpyFu
Score7 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
If the number of connections is expected to be low, but the amounts of data are large or projected to grow it is a good solutions especially if there is previous exposure to PostgreSQL. Speaking of Postgres, Redshift is based on several versions old releases of PostgreSQL so the developers would not be able to take advantage of some of the newer SQL language features. The queries need some fine-tuning still, indexing is not provided, but playing with sorting keys becomes necessary. Lastly, there is no notion of the Primary Key in Redshift so the business must be prepared to explain why duplication occurred (must be vigilant for)
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If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
[Amazon] Redshift has Distribution Keys. If you correctly define them on your tables, it improves Query performance. For instance, we can define Mapping/Meta-data tables with Distribution-All Key, so that it gets replicated across all the nodes, for fast joins and fast query results.
[Amazon] Redshift has Sort Keys. If you correctly define them on your tables along with above Distribution Keys, it further improves your Query performance. It also has Composite Sort Keys and Interleaved Sort Keys, to support various use cases
[Amazon] Redshift is forked out of PostgreSQL DB, and then AWS added "MPP" (Massively Parallel Processing) and "Column Oriented" concepts to it, to make it a powerful data store.
[Amazon] Redshift has "Analyze" operation that could be performed on tables, which will update the stats of the table in leader node. This is sort of a ledger about which data is stored in which node and which partition with in a node. Up to date stats improves Query performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've experienced some problems with hanging queries on Redshift Spectrum/external tables. We've had to roll back to and old version of Redshift while we wait for AWS to provide a patch.
Redshift's dialect is most similar to that of PostgreSQL 8. It lacks many modern features and data types.
Constraints are not enforced. We must rely on other means to verify the integrity of transformed tables.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Just very happy with the product, it fits our needs perfectly. Amazon pioneered the cloud and we have had a positive experience using RedShift. Really cool to be able to see your data housed and to be able to query and perform administrative tasks with ease.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support was great and helped us in a timely fashion. We did use a lot of online forums as well, but the official documentation was an ongoing one, and it did take more time for us to look through it. We would have probably chosen a competitor product had it not been for the great support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Than Vertica: Redshift is cheaper and AWS integrated (which was a plus because the whole company was on AWS). Than BigQuery: Redshift has a standard SQL interface, though recently I heard good things about BigQuery and would try it out again. Than Hive: Hive is great if you are in the PB+ range, but latencies tend to be much slower than Redshift and it is not suited for ad-hoc applications.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Redshift is relatively cheaper tool but since the pricing is dynamic, there is always a risk of exceeding the cost. Since most of our team is using it as self serve and there is no continuous tracking by a dedicated team, it really needs time & effort on analyst's side to know how much it is going to cost.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our company is moving to the AWS infrastructure, and in this context moving the warehouse environments to Redshift sounds logical regardless of the cost.
Development organizations have to operate in the Dev/Ops mode where they build and support their apps at the same time.
Hard to estimate the overall ROI of moving to Redshift from my position. However, running Redshift seems to be inexpensive compared to all the licensing and hardware costs we had on our RDBMS platform before Redshift.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
