Referral Rock vs. Trustpilot

Referral Rock is very relevant in cases where you already use Salesforce or HubSpot and want to integrate/streamline your Referral Marketing process with your Sales Management process (which is where Salesforce and Hub Spot are mainstream). Referral Rock might be less relevant if you don’t use Salesforce or HubSpot, but in that case, the pricing is also much lower, and you still get great value for the cost.

Incentivized

Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.

• Onboarding support
• Ease of use
• The ability to automate referral payouts.

• Completing the review for the customer is a simple process which enables us to receive more feedback.
• The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
• The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.

Incentivized

• Just a few minor missing features that I have been told are on the roadmap. Certainly not blockers.
• Gift card payouts that work internationally, even if the currency selected is specific to a certain country (i.e. a $100 USD gift card payout amount should still result in the ability for the recipient to choose a gift card worth $100 USD, but available in their home country. Right now we are limited to only those gift cards available within the payout currency country).

• Allow you to highlight sections of the review and respond
• Stop reviews from unverified purchasers
• Searching for a review can sometimes be hit or miss

Incentivized

It's expensive and customer service is not the best.

Incentivized

Overall usability is solid. Their customer support and success team made it super easy for me to understand the software, how to use each feature, and how to get the most out of the product.

Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!

Incentivized

They are very responsive and prompt when we had questions come up. Support has been great.

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

Referral Rock is overall a better platform. It provides more and better-implemented functionalities. It also provides much better integration with Salesforce/HubSpot and better user support.

Incentivized

Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.

Incentivized

• Helped fulfill referral rewards.
• Supported inbound and sales efforts.
• Multiple programs used by multiple teams.

• Helps us to determine what our customers care about.
• We have been able to modify our marketing points based on what customers seemed confused about or the aspects of our business that they appreciate.

Incentivized