Remarkety vs. StackAdapt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Remarkety
Score 9.2 out of 10
N/A
N/A
$200
per month
StackAdapt
Score 8.3 out of 10
N/A
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.N/A
Pricing
RemarketyStackAdapt
Editions & Modules
Remarkety
$25.00
per month
No answers on this topic
Offerings
Pricing Offerings
RemarketyStackAdapt
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
RemarketyStackAdapt
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Remarkety
8.0
1 Ratings
8% above category average
StackAdapt
-
Ratings
Data Transfer8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Remarkety
9.9
4 Ratings
24% above category average
StackAdapt
-
Ratings
Ad campaign creation10.04 Ratings00 Ratings
Ad deployment10.04 Ratings00 Ratings
Display advertising10.04 Ratings00 Ratings
Ad display and retargeting segmentation10.04 Ratings00 Ratings
Sequence targeting9.54 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Remarkety
9.4
4 Ratings
20% above category average
StackAdapt
-
Ratings
Ad dashboards9.14 Ratings00 Ratings
Ad performance reports10.04 Ratings00 Ratings
Ad conversion tracking10.04 Ratings00 Ratings
Ad attribution reporting10.04 Ratings00 Ratings
Cross-channel ad management7.52 Ratings00 Ratings
Ad forecasting and optimization10.02 Ratings00 Ratings
Best Alternatives
RemarketyStackAdapt
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
RemarketyStackAdapt
Likelihood to Recommend
9.5
(4 ratings)
8.3
(25 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
8.2
(4 ratings)
Support Rating
-
(0 ratings)
9.5
(2 ratings)
User Testimonials
RemarketyStackAdapt
Likelihood to Recommend
Remarkety
If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.
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StackAdapt
StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately. The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data
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Pros
Remarkety
  • Abandoned shopping cart automation.
  • Targeted remarketing across social media and search.
  • Email campaigns and behavior-based automation.
  • Reporting.
Read full review
StackAdapt
  • Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
  • Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
  • It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ads, and really fine-tune the targeting as you see what works and what doesn't.
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Cons
Remarkety
  • The results from multiple emails cannot combine within a campaign.
  • The order history is lost when customer email has been updated.
  • Clunky dashboard.
Read full review
StackAdapt
  • There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
  • Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
  • The reporting UI is definitely clunky and unintuitive.
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Likelihood to Renew
Remarkety
No answers on this topic
StackAdapt
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
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Usability
Remarkety
No answers on this topic
StackAdapt
It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.
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Support Rating
Remarkety
No answers on this topic
StackAdapt
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
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Alternatives Considered
Remarkety
Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.
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StackAdapt
StackAdapt is significantly less expensive than The Trade Desk. StackAdapt doesn't have campaign minimums, unlike The Trade Desk, meaning you can experiment with a lower ad spend to gain client confidence before investing at a larger level. Plus they don't lock you into an annual contract or anything long term. It feels very similar to The Trade Desk but without the high contract.
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Return on Investment
Remarkety
  • More transactions
  • Higher Order Value
  • More Returning Customers
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StackAdapt
  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
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ScreenShots