Revenyze vs. Cyfe, by Traject

Great customer service and support with an easy to use interface and easy to understand. The integration is seamless and much easier to use compared to some competitors products. Having customizable dashboards to handle reporting makes easier work for the team and they are able to understand their objectives more easily. We found that the dashboards and reporting also make sure that our client touch points are correct and ensures that we are offering the best service experience. I do feel that a con for Revenyze would be the gap in packages/plans available. I believe there should be a slight increase in the offering on Pro, leave Scale as it is and introduce a slightly more entry level package that offers what Pro currently does. This offers a greater plan dynamic to the mid-size enterprises who are working on updating their B2B and CRM packages which as we all know can be an incredibly costly exercise.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Interactive and Visual reporting using Dashboards
• Hels us to understand the touch points of our clients journey and where we need to apply action
• Using task and action plans ensures that the sales team don't miss key steps in the sales process

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• There should be additional plan options, only having Pro or Scale could be challenging to some start up mid-size companies
• Again because the plans are quite pricing, there should possible be a trial version
• Additional data rows and sources on the Pro plan would be helpful

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

We love using HubSpot, we only have some minor niggles that introducing Revenyze solved. Together the two work in harmony ensuring the best action and tasks as well as understanding for our revenue team. The integration if you are using HubSpot already is seamless and easy to implement. The two compliment each other and you will really see the impact that using both software solutions has on your bottom line.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• Our team target productivity is up by 40% on the previous quarter
• Integration between marketing and sales is seamless, both teams now speak the same language
• We have increased our lead nurturing by around 30%, ensuring that leads don't slip through task gaps

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations