Revinate vs. Spoonfed

Revinate is a great platform for smaller-sized hotels who do not need the advanced functionalities of a larger ESP like Salesforce Marketing Cloud. You do not need coding experience, but if you would like to custom-code your emails you can do so. The automation features leave room for improvement as does its reporting features

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Spoonfed is well suited for smaller catering teams, it offers the ability to have a large changing menu and for guests to place orders themselves. If you are doing catering business with repeat customers it's quite useful [as] you can repeat orders and save all of the guest's info in the database. I would not recommend it if it does not integrate into your point of sale as you will need to have an entirely different system for payments and sales because of this.

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• The audience segmentation is excellent. I use this the most since I create targeted, segmented campaigns.
• Ease of use if you have experience with other email platforms.
• Analytics reporting.

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• Ability to have robust and changing menu options.
• Authorizing payments and payment links sent via email.
• Customer profiles.
• Ability to save credit card numbers for repeat guests.
• Guests can place orders themselves.

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• Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
• I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
• Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.

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• It's based out of England - so users in the USA sometimes run into unfamiliar verbiage or set up because of this, plus support team is in England.
• Customer database set up isn't set up intuitively.
• Glitches in functionality - sometimes is down/not working.

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Revinate is perfect for our small-to-medium sized hotel clients who do not need a more advanced ESP. If you have a larger client that needs more advanced features, I would suggest using Salesforce. If you require more in-depth reporting and automation features for a small to mid sized client, Mailchimp is also a great choice. I do not recommend TravelClick for any clients.

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This is the only catering software that we have used. We were doing all of this in house beforehand.

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• Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us.

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• Not always intuitive for users in USA.
• If you are able to set up the guests placing orders themselves, big ROI and ability to have a leaner catering team.
• Calendar feature allows you to see orders at multi units / enterprise level.
• Production sheets allow for commissary to track production for needs across multi units.

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