Sales Engine International vs. Spokal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sales Engine International
Score 9.0 out of 10
N/A
Sales Engine International is a new company resulting from the merger of Manticore and Sales Engine in 2012. The product has email marketing and landing page functionality with strong template libraries. The product provides connectors to both Microsoft Dynamics CRM and Salesforce.com. Primary customers are SMBs.N/A
Spokal
Score 9.0 out of 10
N/A
Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.
$49
per month
Pricing
Sales Engine InternationalSpokal
Editions & Modules
No answers on this topic
Starter
$49
per month (1 user)
Essentials
$99
per month (3 users)
Team
$169
per month (5 users)
Offerings
Pricing Offerings
Sales Engine InternationalSpokal
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Sales Engine InternationalSpokal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Sales Engine International
2.3
1 Ratings
108% below category average
Spokal
9.2
3 Ratings
18% above category average
WYSIWYG email editor2.01 Ratings9.02 Ratings
Landing pages4.01 Ratings10.01 Ratings
Email deliverability reporting1.02 Ratings8.02 Ratings
List management2.01 Ratings9.01 Ratings
Dynamic content00 Ratings10.02 Ratings
Ability to test dynamic content00 Ratings8.02 Ratings
A/B testing00 Ratings9.02 Ratings
Mobile optimization00 Ratings10.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Sales Engine International
2.3
1 Ratings
108% below category average
Spokal
9.5
2 Ratings
21% above category average
Lead nurturing1.01 Ratings10.02 Ratings
Lead scoring and grading2.01 Ratings10.01 Ratings
Data quality management2.01 Ratings10.02 Ratings
Automated sales alerts and tasks4.01 Ratings8.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Sales Engine International
1.0
1 Ratings
153% below category average
Spokal
9.0
2 Ratings
18% above category average
Calendaring1.01 Ratings10.02 Ratings
Event/webinar marketing1.01 Ratings8.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Sales Engine International
1.0
1 Ratings
153% below category average
Spokal
9.0
3 Ratings
18% above category average
Social sharing and campaigns1.01 Ratings9.03 Ratings
Social profile integration00 Ratings9.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sales Engine International
1.0
1 Ratings
153% below category average
Spokal
9.3
3 Ratings
21% above category average
Dashboards1.01 Ratings10.03 Ratings
Standard reports1.01 Ratings10.02 Ratings
Custom reports1.01 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Sales Engine International
1.5
1 Ratings
134% below category average
Spokal
9.3
1 Ratings
21% above category average
API1.01 Ratings9.01 Ratings
Role-based workflow & approvals3.01 Ratings10.01 Ratings
Customizability1.01 Ratings10.01 Ratings
Integration with Microsoft Dynamics CRM1.01 Ratings10.01 Ratings
Integration with Salesforce.com00 Ratings9.01 Ratings
Integration with SugarCRM00 Ratings8.01 Ratings
Best Alternatives
Sales Engine InternationalSpokal
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
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User Ratings
Sales Engine InternationalSpokal
Likelihood to Recommend
3.1
(3 ratings)
9.0
(8 ratings)
Likelihood to Renew
10.0
(2 ratings)
9.3
(6 ratings)
Usability
8.0
(1 ratings)
8.2
(1 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
9.1
(2 ratings)
Support Rating
10.0
(2 ratings)
9.3
(6 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
Sales Engine InternationalSpokal
Likelihood to Recommend
Sales Engine Media
We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline. As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.
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Spokal
For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
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Pros
Sales Engine Media
  • Awesome integration with CRM/SFDC.
  • Support is US-based, free with subscription, and very helpful.
  • Best workflow capability (drag and drop) I've seen in any comparable product.
  • Custom templates are available for purchase and are great for branding.
  • Easy to use landing pages.
Read full review
Spokal
  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
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Cons
Sales Engine Media
  • List Building for Resends - I like to resend my email campaigns to non-openers and there is no easy way to pull this list within Manticore (If did not open this email is not an option). Typically I pull the report for the campaign, then re-import my list of non-openers to create a new list.
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Spokal
  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
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Likelihood to Renew
Sales Engine Media
I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results
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Spokal
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
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Usability
Sales Engine Media
Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you
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Spokal
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
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Reliability and Availability
Sales Engine Media
Manticore hardly ever has "product down time" and almost never during a normal work day for our company
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Spokal
No answers on this topic
Performance
Sales Engine Media
Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send
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Spokal
No answers on this topic
Support Rating
Sales Engine Media
The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved
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Spokal
They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
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Online Training
Sales Engine Media
Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page
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Spokal
No answers on this topic
Implementation Rating
Sales Engine Media
It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate
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Spokal
No answers on this topic
Alternatives Considered
Sales Engine Media
We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.
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Spokal
I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
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Return on Investment
Sales Engine Media
  • Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
  • Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
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Spokal
  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
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ScreenShots