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Salesforce Agentforce Marketing vs. WatchGuard Network Security

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    WatchGuard Network Security

    Score8.8 out of 10
    N/AWatchGuard Network Security is a network security and firewall software. WatchGuard includes secure Wi-Fi, multi-factor authentication, and network intelligence products and services designed for SMB’s.N/A
    Pricing
    Agentforce MarketingWatchGuard Network Security
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Support
    Contact sales team
    Contact sales team
    Basic Security
    Contact sales team
    Contact sales team
    Total Security
    Contact sales team
    Contact sales team
    Offerings
    Pricing Offerings
    Agentforce MarketingWatchGuard Network Security
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Agentforce MarketingWatchGuard Network Security
    Considered Both Products
    Salesforce
    No answer on this topic
    WatchGuard Technologies
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    84 Answers
    96%
    Would buy again
    423 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    72 Answers
    96%
    Delivers good value for the price
    407 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    89 Answers
    98%
    Happy with the feature set
    432 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    58 Answers
    95%
    Lived up to sales and marketing promises
    362 Answers
    Implementation went as expected
    84%
    Implementation went as expected
    54 Answers
    97%
    Implementation went as expected
    401 Answers
    Features
    Agentforce MarketingWatchGuard Network Security
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Agentforce Marketing and WatchGuard Network Security
    Feature
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WatchGuard Network Security
    -
    Ratings
    WYSIWYG email editor7.4122 Ratings00 Ratings
    Dynamic content8.2153 Ratings00 Ratings
    Ability to test dynamic content6.3112 Ratings00 Ratings
    Landing pages7.6121 Ratings00 Ratings
    A/B testing7.0151 Ratings00 Ratings
    Mobile optimization6.7111 Ratings00 Ratings
    Email deliverability reporting7.3132 Ratings00 Ratings
    List management8.1129 Ratings00 Ratings
    Triggered drip sequences7.295 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Agentforce Marketing and WatchGuard Network Security
    Feature
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    WatchGuard Network Security
    -
    Ratings
    Lead nurturing automation8.9109 Ratings00 Ratings
    Lead scoring and grading8.1110 Ratings00 Ratings
    Data quality management7.3116 Ratings00 Ratings
    Automated sales alerts and tasks8.2101 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Agentforce Marketing and WatchGuard Network Security
    Feature
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    WatchGuard Network Security
    -
    Ratings
    Calendaring7.3103 Ratings00 Ratings
    Event/webinar marketing7.497 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Agentforce Marketing and WatchGuard Network Security
    Feature
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    WatchGuard Network Security
    -
    Ratings
    Social sharing and campaigns7.283 Ratings00 Ratings
    Social profile integration7.539 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Agentforce Marketing and WatchGuard Network Security
    Feature
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    WatchGuard Network Security
    -
    Ratings
    Dashboards8.1118 Ratings00 Ratings
    Standard reports7.3123 Ratings00 Ratings
    Custom reports7.2100 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Agentforce Marketing and WatchGuard Network Security
    Feature
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    WatchGuard Network Security
    -
    Ratings
    API6.790 Ratings00 Ratings
    Role-based workflow & approvals6.689 Ratings00 Ratings
    Customizability6.8111 Ratings00 Ratings
    Integration with Salesforce.com7.6113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.914 Ratings00 Ratings
    Integration with SugarCRM8.611 Ratings00 Ratings
    Third-party software integrations7.624 Ratings00 Ratings
    Firewall
    Comparison of Firewall features of Salesforce Agentforce Marketing and WatchGuard Network Security
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    WatchGuard Network Security
    8.1
    537 Ratings
    6% below category average
    Identification Technologies00 Ratings8.4493 Ratings
    Visualization Tools00 Ratings6.9485 Ratings
    Content Inspection00 Ratings8.3517 Ratings
    Policy-based Controls00 Ratings8.9533 Ratings
    Active Directory and LDAP00 Ratings8.7448 Ratings
    Firewall Management Console00 Ratings8.6524 Ratings
    Reporting and Logging00 Ratings6.8521 Ratings
    VPN00 Ratings8.8514 Ratings
    High Availability00 Ratings8.1467 Ratings
    Stateful Inspection00 Ratings8.0479 Ratings
    Proxy Server00 Ratings7.8344 Ratings
    Best Alternatives
    Agentforce MarketingWatchGuard Network Security
    Small Businesses
    Vbout
    Score9.9 out of 10
    SonicWall NSA Series
    Score8.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Barracuda CloudGen Firewall
    Score9.6 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Cisco Adaptive Security Appliance (ASA) Software
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agentforce MarketingWatchGuard Network Security
    Likelihood to Recommend
    8.2
    (329 ratings)
    8.7
    (555 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    8.1
    (45 ratings)
    Usability
    8.5
    (37 ratings)
    7.9
    (123 ratings)
    Availability
    10.0
    (11 ratings)
    8.9
    (7 ratings)
    Performance
    9.6
    (9 ratings)
    7.5
    (7 ratings)
    Support Rating
    7.0
    (36 ratings)
    9.4
    (32 ratings)
    In-Person Training
    5.0
    (4 ratings)
    7.3
    (5 ratings)
    Online Training
    8.1
    (7 ratings)
    8.2
    (3 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    8.1
    (269 ratings)
    Configurability
    -
    (0 ratings)
    8.6
    (6 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    6.8
    (5 ratings)
    Product Scalability
    7.5
    (40 ratings)
    8.8
    (7 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    9.1
    (5 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    8.3
    (5 ratings)
    User Testimonials
    Agentforce MarketingWatchGuard Network Security
    Likelihood to Recommend
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    WatchGuard Technologies
    It's well suited for businesses that want better features than a standard router, but are willing to pay the extra price for the product and someone to configure, set up and maintain the router. It's probably less desirable for home users or very small home offices or unqualified network users.
    Incentivized
    Read full review
    Pros
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    WatchGuard Technologies
    • Incoming Torrent attempts were blocked, but outgoing (by a user) were permitted. Similarly, other direct attempts were summarily blocked.
    • provides full administrative support for analysis of usage and scope.
    • strong Wi-Fi support and security - area wi-fi maps
    • They think of all the things secure and I don't have to worry about it.
    • I have not identified anything else that needs improvement - I am well satisfied.
    Incentivized
    Read full review
    Cons
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    WatchGuard Technologies
    • Better integration with VoIP services, such as templates for policies handling traffic for Bria or Asterisk endponts and servers.
    • Get webblocker to work without breaking secure websites.
    • Lower cost on endpoint agents for antivirus and include application control and webblocker with the agents.
    • Make the cost per endpoint with TDR and Netowrk access control lower than the cost of Antivirus licensing that is not integrated.
    • Make it easier to set up network access control and VLAN assignment by device, perhaps with templates.
    • Get webblocker and application control working with QUIC.
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    WatchGuard Technologies
    We have been renewing and purchasing new equipment for the last 20 years. This is because the equipment is easy to use and manage and also quite affordable. Compared to other products, Watchguard just works and has not had the issues with device security seen in other products. They have been a reliable partner.
    Incentivized
    Read full review
    Usability
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    WatchGuard Technologies
    Although it might take some time to figure out, we have been able to use WatchGuard's online reference library and tech support to create/implement/modify all of our filtering rules and exceptions needed. There really has not been a shortcoming other than perhaps a learning curve.
    Incentivized
    Read full review
    Reliability and Availability
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    WatchGuard Technologies
    Availability has always been a strong point of this product, it is rare that watchguard does not have a solution for customers' network monitoring needs.
    Incentivized
    Read full review
    Performance
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    WatchGuard Technologies
    The performance of WatchGuard Network Security is very good, in the years that we have used the solution we have only had a single error and Watchguard itself was able to solve it. Furthermore, when purchasing any product, the partner always evaluates the capacity of the solution to recommend the most appropriate product for our needs.
    Incentivized
    Read full review
    Support Rating
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    WatchGuard Technologies
    We have only had to contact them once during the initial set up to help bring the internet back on line. After that for the most part our systems have been automated, and could easily be checked form their online FAQ and Knowledge base that they provide. Everything else is easily handled from their browser based interface
    Incentivized
    Read full review
    In-Person Training
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    WatchGuard Technologies
    We participate to a in person training and the three days of learning was really useful and complete to gain skill to solve the major part of the problem we encounter during our life. And more the in person training give us the opportunity to create a network with other WatchGuard partner.
    Incentivized
    Read full review
    Online Training
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    WatchGuard Technologies
    Online training is good for learning how to use the product. It does not teach security strategy because that is not its intent.
    Incentivized
    Read full review
    Implementation Rating
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    WatchGuard Technologies
    WatchGuard Network Security offers varied methods of implementation. Their devices are very easy to set up manually, and for a more automated setup where many devices need to be deployed, they have different offerings like RapidDeploy (prepopulate a config for a specific device in the portal), registering the device's serial number to manage it through cloud services on first boot (including the option to populate a USB stick with basic interface setup if required) and the ability to run your own Management Server and register to be deployed serial numbers, so the device connects to your own hosted management server on first boot.
    Incentivized
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    Alternatives Considered
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    WatchGuard Technologies
    I was not involved with the decision making for WatchGuard versus another product. However, I know WatchGuard is significantly less expensive than other brands. My overall preference would be Ubiquiti due to their continuous improvement of the product with tons of great features. I know WatchGuard is making great advances, but the progress seems slower in comparison.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    WatchGuard Technologies
    No answers on this topic
    Scalability
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    WatchGuard Technologies
    This product is very scalable since previously everything related to Watchguard was on premises but that has now changed with the inclusion of watchguard cloud. Now the product has evolved to have full control of firewalls at the cloud level.
    Incentivized
    Read full review
    Return on Investment
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    WatchGuard Technologies
    • We are blocking about 90% of malicious traffic coming into our network.
    • Our firewall allows us to setup a secondary WAN interface for redundancy.
    • We can isolate issues and determine whether traffic is being dropped outside our network or on the LAN.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

    WatchGuard Network Security Screenshots

    Screenshot of WatchGuard Cloud Customizable DashboardScreenshot of Threat Monitoring SummaryScreenshot of Device Security SummaryScreenshot of Automated ReportingScreenshot of User Authentication SummaryScreenshot of Endpoint Protection Summary